Twitter Best Practices to Grow your Brand

Twitter Best Practices to Grow your Brand

Why do people really use Twitter?

When you understand the real reasons why most people use Twitter, you can make better decisions about how to interact on social media to engage with and build your audience.

The Psychology of Twitter

There are two perspectives to Twitter usage: personal and professional.

Personal Twitter Usage

From a personal perspective, people are generally looking for the latest news and discussions about trending topics like politics, entertainment, and world events. It’s the go-to platform for staying on top of what’s trending and for gaining insights about public opinion. Most people either visit Twitter to “lurk” to stay in the […] Read more

How to Publish Pre-Scheduled Instagram Posts

How to Publish Pre-Scheduled Instagram Posts

Use the Buffer app on your phone to publish images and videos on Instagram

Did you know that Instagram doesn’t allow you to post directly from Buffer to Instagram? Why? Because they want each and every Instagram post to publish from a phone.

However, Buffer has developed a way to overcome this situation allowing you to publish your pre-scheduled Instagram posts at the right time and on the right day.

First you need to have a Buffer account. This article assumes that you already have one that’s been set up on a desktop and that you have a username and password. […] Read more

How to Boost Your Twitter Engagement

How to Boost Your Twitter Engagement

Do you know why most individuals and businesses really use Twitter?

Sure, they might be interested in industry information. Or they might want to stay up on politics, world events, entertainment, and public opinion.

But when it really boils down to it, most people—particularly professionals and businesses—want attention.

Yup. Most brands are using Twitter for self-serving purposes. So give them what they want! When you, a business owner or marketer, give them the attention that they’re looking for, you can boost engagement and brand visibility, establish relationships, and expand your network.

“Liking” people’s content isn’t enough. Twitter users love shout-outs! Tag them. Like and […] Read more