Why do people really use Twitter?
When you understand the real reasons why most people use Twitter, you can make better decisions about how to interact on social media to engage with and build your audience.
The Psychology of Twitter
There are two perspectives to Twitter usage: personal and professional.
Personal Twitter Usage
From a personal perspective, people are generally looking for the latest news and discussions about trending topics like politics, entertainment, and world events. It’s the go-to platform for staying on top of what’s trending and for gaining insights about public opinion. Most people either visit Twitter to “lurk” to stay in the […] Read more