How a Business Blog Helps to Boost Your Google Rankings

How a Business Blog Helps to Boost Your Google Rankings

Do you want to optimize your Google ranking so that potential customers see your business listed first? An active business blog filled with keywords and frequent updates will definitely help!

Going to the trouble and expense of optimizing your website while neglecting to have a business blog is a mistake. Before you spend another penny (or your first penny) on SEO services or Google AdWords, you should definitely maximize your organic reach by having a regularly updated business blog. Here are five ways that a business blog will help to ingratiate you with Google’s rankings.

Indexing

We’ve said it before and we’ll say […] Read more

Time Management Tips for Social Media Marketing

Time Management Tips for Social Media Marketing

Does managing the social media for your business take up too much of your precious time? Here are some tips to help streamline your process and manage your time effectively.

1. Have a Marketing Strategy

Set yourself up for success by creating a proper marketing strategy. Your marketing strategy should cover the who, what, where, when, why, and how of what you should be doing with your marketing.

It requires putting in time upfront to develop the strategy that you need, but in the long run you’ll save yourself time every day, week, and month because you’ll be able to sit down and […] Read more

How to Boost Your Twitter Engagement

How to Boost Your Twitter Engagement

Do you know why most individuals and businesses really use Twitter?

Sure, they might be interested in industry information. Or they might want to stay up on politics, world events, entertainment, and public opinion.

But when it really boils down to it, most people—particularly professionals and businesses—want attention.

Yup. Most brands are using Twitter for self-serving purposes. So give them what they want! When you, a business owner or marketer, give them the attention that they’re looking for, you can boost engagement and brand visibility, establish relationships, and expand your network.

“Liking” people’s content isn’t enough. Twitter users love shout-outs! Tag them. Like and […] Read more

What Can You Expect from Social Media in Your First Year?

What Can You Expect from Social Media in Your First Year?

What outcomes can you realistically expect from social media?

It’s exciting to launch anything new, and with every kind of launch comes a whole lot of hopeful expectations. We all want to succeed, right? We want people to recognize the great things that we’re doing and we want to grow and flourish in our efforts. If we didn’t want and expect this, then we wouldn’t start out in the first place.

These feelings of excitement and motivation are important parts of getting started.

Then comes the next stage: getting realistic.

If there’s one thing I learned from my time in the corporate world, it’s […] Read more