How to Improve your Marketing ROI with Facebook Ads

How to Improve your Marketing ROI with Facebook Ads

Are you concerned about how much you’re spending on your marketing vs. the return you’re getting? You should be!

More often than not, you have to spend money to make money—but it’s not just about spending cash. It’s also about expending resources. This includes your own time, as well as any time that any of your team members are spending on any kinds of marketing. If you’re not tracking your results vs. your spending, then you’re probably wasting time and money.

And by the way, if you’re sharing content on Facebook, it’s quite possible that almost no one is seeing your content. […] Read more

Business Owners: Are You Wasting Your Time on Social Media?

Business Owners: Are You Wasting Your Time on Social Media?

As a business owner, are you spending your precious time on social media marketing that could be better spent growing your business?

Probably!

Is social media marketing important?

Absolutely! It’s critical!

Does that mean that you should be managing it?

Heck no! In fact, it’s probably a terrible use of your time.

Being a business owner means wearing a lot of hats. From sales to management, to product/service delivery to accounts receivable and payable, the work never stops. You’re the person with the big vision who needs to push your business forward. Getting bogged down with nitty gritty daily tasks is a time killer—and it can […] Read more

Market to Millennials Using These Social Media Tips

Market to Millennials Using These Social Media Tips

Are you worried that the answer to the question “how should I market to millennials” will be Snapchat?

Don’t worry. I’m not going to say Snapchat.

Actually, one of the reasons why Snapchat is so popular with millennials (those born between the years of 1982 and 2000, roughly) and Generation Z (the post-millennial generation) is that it’s so organic that it makes it pretty awful for business use. So, forget Snapchat. Don’t waste your energy.

But… I am going to say Instagram.

Yes, You Need Instagram Marketing!

Heck yeah! Instagram is a great social media platform because it’s very authentic—and millennials demand authenticity!

Not to downplay […] Read more