Our Best Tips for Social Media in 2018

Our Best Tips for Social Media in 2018

We’re well into 2018 and so far, it’s been a wild ride in the world of social media marketing! Even before #Facebookgate, Mark Zuckerberg had us panicking with the changes to Facebook and Instagram algorithms. There was also a change in Twitter’s policy; in February, the platform announced it would no longer accept recycled tweets. In both of these instances, it meant businesses would have to adjust their online marketing strategies in order to keep their content in front of as many eyeballs as possible.

There’s no doubt about it, in order to see a return on investment in social […] Read more

How to Separate the Real SEO from the Scams

How to Separate the Real SEO from the Scams

Do you mistrust the idea of “SEO”?

SEO (Search Engine Optimization) is about maximizing your website’s performance to ensure that it ranks as highly as possible in a search engine like Google. However, phishing scams and spammy emails can make the entire SEO industry seem like a fraud.

…but did you know there are two kinds of SEO?

“White hat” SEO refers to ethical and legal ways of promoting your website and making sure that when people search for keywords associated with your business, your website pops up. But even within the white hat (good) realm of SEO, there are many agencies that […] Read more