About John Spiro

With SEO, John found his calling in that there is no greater career thrill for him than seeing the joy his clients experience when they realize that their business, non-profit organization, personal capabilities, or creative ideas have suddenly achieved national or even global recognition through the power of search engine visibility. Moreover, the fact that such can be accomplished within a few months on average, and at a fraction of the cost compared to traditional marketing channels, means that SEO is truly the great equalizer. As a result, John has dedicated himself to perfecting this skill, not only for his own use but also so that he can continually share in the excitement that his clients feel, by playing an essential role in helping their professional dreams come true.

Entries by John Spiro

What is SEO?

What is SEO?

You’ve heard other people talking about it and you know it has something to do with Google and your website, but beyond that, you’re not too sure. What is exactly is SEO?

Search engine optimization, or SEO for short, is basically the way in which search engines such as Google, rank the results when you perform a search. It helps them decide what should appear on the first page and what can be left towards the bottom.

Think of it as asking advice from a group of friends. Maybe you want to find a photographer and each of your friends gives a […] Read more