About Mandi Gould

Mandi is a social media marketer, copywriter, and project manager for Barker Social™. She's a results-driven planner with an unstoppable ability to churn out quality marketing content. Her creative spirit, project management skills, and copywriting ability make her a marketing dynamo. She is also a bird lover, health foodie, jazz enthusiast, and swing dancer.

Entries by Mandi Gould

Outsource your Business Blogging for Maximum ROI

Outsource your Business Blogging for Maximum ROI

Will an active business blog make a difference to your business?

The answer is YES.

Absolutely.

Why?

An active business blog provides extensive content to help build a trusting relationship with your audience.
Frequent updates to your blog enhance the way Google ranks your website.

Entrepreneurs build entire business empires based solely around their Google rankings and online content. And it’s one of the most cost-effective ways to push your brand forward.

What does “active” mean exactly? How often should your business post new content? For businesses who want to dominate in Google searches, that could be as frequent as daily posts—yes daily!—while for other businesses one […] Read more

Social Media Advertising is No Joke

Social Media Advertising is No Joke

Have you tried advertising on Facebook with confusing or just plain lousy results?

Did you think, “hey I’ll place this ad on Facebook and hundreds of people will flock to my online store or business,” but then nothing happened?

Yup. It’s a common pitfall. Many people have the mindset that all they have to do is put up an ad on a social media platform and voila! The sales will roll in. The fact is that it’s a lot more complicated than that.

And if you’re spending money without getting results then you know better than anyone that it’s not funny!

Just because we […] Read more

What Every Business Needs for Successful Marketing in 2019

What Every Business Needs for Successful Marketing in 2019

Can you keep up with the ever-changing world of marketing?

Disruption is very real in marketing. New tools and technologies emerge, innovative thinkers spin old tactics on their heads, and audiences everywhere continue to set the bar higher and higher as they’re exposed to exponentially more content every day.

As we look towards marketing in 2019, it’s important to look around the curve in preparation. From non-negotiables like a fully optimized website to scaling your business using content marketing and SEO, in 2019 you’re going to need to work even harder to stand out from the crowd and build trust with your […] Read more

Top Project Management Advice for Digital Marketing

Top Project Management Advice for Digital Marketing

Do you want to ensure that your next marketing campaign is the most successful ever? Here’s something important to keep in mind: it’s all about stellar project management skills.

Sure, marketing knowledge is important. Absolutely! Of course! But to be the best digital marketer you’ll need more than just technical know-how and theory. What you really need to be successful are top-notch project management skills, because strategizing and then bringing a marketing campaign to fruition is genuinely a multi-tiered project that requires sophisticated management.

Motion vs. Action

Ernest Hemingway once wrote, “Never mistake motion for action.” That’s especially poignant when you think about […] Read more

Why Your Facebook Ads Should Never Point to Your Home Page

Why Your Facebook Ads Should Never Point to Your Home Page

Are your Facebook ads pointing to your website’s homepage?

We’d better have a look at why that isn’t such a great idea and what you should do instead.

The ROI of Facebook Ads

Facebook and Instagram are the best platforms to run digital promotions for most businesses. Both are owned and operated by Facebook and managed through the Facebook Business Manager. No other platform even comes close to garnering the results that Facebook gets when it comes to advertisements. In almost every case, Facebook ads beat Twitter and LinkedIn ads for return on investment.

Of course, maximizing the effectiveness of your Facebook ads takes […] Read more

Accelerate your SEO with Daily Industry News

Accelerate your SEO with Daily Industry News

Want to kill it with Google and see your search engine rankings soar???

One of the most effective ways to win Google’s oh-so-fickle heart is by creating daily industry news content as part of your marketing strategy.

Google Rankings Matter

Let’s face it; Google rankings are incredibly competitive. Everyone is vying for the number one search engine ranking or, at the very least, a front page ranking. If you want your target customers to be able to find you, you’re going to need Google to rank you as high as possible.

The importance of top billing in Google searches is more critical than many […] Read more

How to Express VALUE in your Marketing

How to Express VALUE in your Marketing

What does value really mean?

When it comes to business, value is the usefulness, worth, and importance of your products and services… Not in your mind but in the minds of your customers. This comes from how well a product fulfills customer needs and matches customer preferences.

Your Unique Value Proposition

Your value proposition is the way in which you express the worth of your product or service so that it’s attractive to customers. It’s what makes them want to buy the first time and it’s also what keeps them coming back for more. Mick Jagger might not be able to get satisfaction, […] Read more

Why Cloud Campaign is the Best Social Media Scheduler & Reporting Tool

Why Cloud Campaign is the Best Social Media Scheduler & Reporting Tool

If you’re looking for the best social media scheduler, you’ve got to try Cloud Campaign. We switched to Cloud Campaign a few months ago and we couldn’t be happier!

Context & Background

We’ve been working in social media for several years now and between our team, we’ve used most of the big scheduling tools that are available. For a long-time, MeetEdgar’s content recycling abilities were revolutionary and really helped to shape the way that we could execute smart and strategic content marketing campaigns; it was the basis for our social media methodology.

Yes, Edgar was a great tool for several years—the best even! […] Read more