About Mandi Gould

Mandi is a social media marketer, copywriter, and project manager for Barker Social™. She's a results-driven planner with an unstoppable ability to churn out quality marketing content. Her creative spirit, project management skills, and copywriting ability make her a marketing dynamo. She is also a bird lover, health foodie, jazz enthusiast, and swing dancer.

Entries by Mandi Gould

What Every Business Needs for Successful Marketing in 2019

What Every Business Needs for Successful Marketing in 2019

Can you keep up with the ever-changing world of marketing?

Disruption is very real in marketing. New tools and technologies emerge, innovative thinkers spin old tactics on their heads, and audiences everywhere continue to set the bar higher and higher as they’re exposed to exponentially more content every day.

As we look towards marketing in 2019, it’s important to look around the curve in preparation. From non-negotiables like a fully optimized website to scaling your business using content marketing and SEO, in 2019 you’re going to need to work even harder to stand out from the crowd and build trust with your […] Read more

Top Project Management Advice for Digital Marketing

Top Project Management Advice for Digital Marketing

Do you want to ensure that your next marketing campaign is the most successful ever? Here’s something important to keep in mind: it’s all about stellar project management skills.

Sure, marketing knowledge is important. Absolutely! Of course! But to be the best digital marketer you’ll need more than just technical know-how and theory. What you really need to be successful are top-notch project management skills, because strategizing and then bringing a marketing campaign to fruition is genuinely a multi-tiered project that requires sophisticated management.

Motion vs. Action

Ernest Hemingway once wrote, “Never mistake motion for action.” That’s especially poignant when you think about […] Read more

Why Your Facebook Ads Should Never Point to Your Home Page

Why Your Facebook Ads Should Never Point to Your Home Page

Are your Facebook ads pointing to your website’s homepage?

We’d better have a look at why that isn’t such a great idea and what you should do instead.

The ROI of Facebook Ads

Facebook and Instagram are the best platforms to run digital promotions for most businesses. Both are owned and operated by Facebook and managed through the Facebook Business Manager. No other platform even comes close to garnering the results that Facebook gets when it comes to advertisements. In almost every case, Facebook ads beat Twitter and LinkedIn ads for return on investment.

Of course, maximizing the effectiveness of your Facebook ads takes […] Read more

Accelerate your SEO with Daily Industry News

Accelerate your SEO with Daily Industry News

Want to kill it with Google and see your search engine rankings soar???

One of the most effective ways to win Google’s oh-so-fickle heart is by creating daily industry news content as part of your marketing strategy.

Google Rankings Matter

Let’s face it; Google rankings are incredibly competitive. Everyone is vying for the number one search engine ranking or, at the very least, a front page ranking. If you want your target customers to be able to find you, you’re going to need Google to rank you as high as possible.

The importance of top billing in Google searches is more critical than many […] Read more

How to Express VALUE in your Marketing

How to Express VALUE in your Marketing

What does value really mean?

When it comes to business, value is the usefulness, worth, and importance of your products and services… Not in your mind but in the minds of your customers. This comes from how well a product fulfills customer needs and matches customer preferences.

Your Unique Value Proposition

Your value proposition is the way in which you express the worth of your product or service so that it’s attractive to customers. It’s what makes them want to buy the first time and it’s also what keeps them coming back for more. Mick Jagger might not be able to get satisfaction, […] Read more

Why Cloud Campaign is the Best Social Media Scheduler & Reporting Tool

Why Cloud Campaign is the Best Social Media Scheduler & Reporting Tool

If you’re looking for the best social media scheduler, you’ve got to try Cloud Campaign. We switched to Cloud Campaign a few months ago and we couldn’t be happier!

Context & Background

We’ve been working in social media for several years now and between our team, we’ve used most of the big scheduling tools that are available. For a long-time, MeetEdgar’s content recycling abilities were revolutionary and really helped to shape the way that we could execute smart and strategic content marketing campaigns; it was the basis for our social media methodology.

Yes, Edgar was a great tool for several years—the best even! […] Read more

What’s a Good Cost Per Click for Social Media Ads?

What’s a Good Cost Per Click for Social Media Ads?

Have you ever wondered what a good cost per click (CPC) is for a paid social media campaign?

There are a couple of important factors to consider when looking at your CPC:

What industry are you in?
On which social media platform are you running your ads?

If you’re running ads for a business that revolves around entertainment, the arts, food, fashion, gimmicks, or cute pets, you’re going to get a better overall CPC. These industries are simply better suited for social media than professional industries as they are perceived as fun, and fun is a big part of why people […] Read more

Include a Chatbot as Part of Your Digital Marketing Strategy

Include a Chatbot as Part of Your Digital Marketing Strategy

Has this ever happened to you?

Something goes wrong with your phone bill. You don’t want to sit on hold for what feels like hours on end listening to the same elevator music, so you head to their website instead. You notice that they offer a “chat” option. Soon after, you’re talking to a helpful, polite employee who asks you some questions about your problem, then attempts to fix it…

Or maybe you’re browsing online and an item catches your interest, but you have some questions about it. Your curiosity is piqued, but you’re not quite ready to buy yet. Picking up […] Read more

How to Separate the Real SEO from the Scams

How to Separate the Real SEO from the Scams

Do you mistrust the idea of “SEO”?

SEO (Search Engine Optimization) is about maximizing your website’s performance to ensure that it ranks as highly as possible in a search engine like Google. However, phishing scams and spammy emails can make the entire SEO industry seem like a fraud.

…but did you know there are two kinds of SEO?

“White hat” SEO refers to ethical and legal ways of promoting your website and making sure that when people search for keywords associated with your business, your website pops up. But even within the white hat (good) realm of SEO, there are many agencies that […] Read more

The Holy Trinity of Digital Marketing: Blogging, SEO, & Social Media

The Holy Trinity of Digital Marketing: Blogging, SEO, & Social Media

So you’re running a business? Maybe you’ve recently launched… or perhaps you’ve been around for a while but you’re ready to push your business to the next level?

Next Steps: Scale + Grow

What better way to help your business expand in today’s market than by using digital advertising? Social media, blogging, and SEO are powerful marketing tools in their own right but when they all come together and work in unison, that’s when you really hit the holy grail of digital marketing.

You probably realize that you need to leverage the power of the internet to grow and scale your business, especially […] Read more