The Best Marketing Quotes on the Internet

The Best Marketing Quotes on the Internet

Miscellaneous

Around here we love a good quote. Do you?

Reading, collecting, and referencing relevant quotes is a great way to capture a concept in a concise and memorable way. Sometimes the right quote can be the exact little idea packaged in a nice little bundle that I need to boost a project. We’re always looking for great marketing quotes. Here are some of our favourites.

300+ Marketing Quotes

“A brand is no longer what we tell the consumer it is-it is what consumers tell each other it is.” -Scott Cook

“A good social media hook might be short & sweet, provocative or informational. Write something that people actually want to read!” ~ Mandi Gould, BarkerSocial.com

“A poorly defined social media plan is a major time waster.” ~ Mandi Gould, BarkerSocial.com

“Ad hoc social marketing is a waste of time and money. You have to get smart about it. You have to be systematic and streamlined.” ~ Mandi Gould, BarkerSocial.com

“Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox, old-fashioned advertising.” -Craig Davis

“Don’t be afraid to get creative and experiment with your marketing.” -Mike Volpe

“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” -Joe Chernov

“If your content isn’t driving conversation, you’re doing it wrong.” -Dan Roth

“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” -Beth Comstock

“Measure twice, cut once” is as true for social media marketing as it is for woodworking and carpentry. ~Mandi Gould, BarkerSocial.com

“Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” -Seth Godin

“People share, read, and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.” -Malorie Lucich

“The best marketing doesn’t feel like marketing.” -Tom Fishburne

“The internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions.” -Danielle Sacks

“We all are emotional beings looking for relevance, context and connection.” Beth Comstock

“We’re all learning here; the best listeners will end up the smartest.” -Charlene Li

“Word of mouth is the most important kind of advertising. And social media *is* word of mouth.” ~Mandi Gould, BarkerSocial.com

“ Less is more. Keeping it simple takes time and effort.” Jeff Bullas

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos

“A brand is no longer what we tell the consumer it is–it’s what consumers tell each other it is.” – Scott Cook

“Always provide value. Value builds trust. Once you have that trust, you have the ability to do some selling.” – Mike Volpe

“Any strategy that gets a message to rise above the clutter is terrific from the advertiser’s perspective. Even if it’s not much of a secret, it’s still a pretty good marketing idea.” — Josh Bernoff

“As a rule, if you want to be a great writer you have to be a great reader.” — Mark Gilroy

“As social media grows and matures, showing a return becomes critical.” Heidi Cohen

“Be interesting. Tell the truth. And if you can’t tell the truth, change what you’re doing so you can. In other words, live the truth.” Jonah Sachs

“Be undeniably good. No marketing effort or social media buzzword can be a substitute for that.” ― Anthony Volodkin

“Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them and they may come and stay.” – Seth Godin

“Business has two functions — Marketing and Innovation.” — Milan Kundera

“Commit to a niche; try to stop being everything to everyone.” Andrew Davis

“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis

“Content is anything that adds value to the reader’s life.” – Avinash Kaushik

“Content is fire, social media is gasoline.” Jay Baer, Convince and Convert

“Content is King but engagement is Queen, and the lady rules the house!” Mari Smith

“Content is the atomic particle of all digital marketing.” – Rebecca Lieb

“Content isn’t King, it’s the Kingdom.” – Lee Odden

“Content marketing is more than a buzzword. It’s the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.” Michael Brenner, SAP

“Content should ask people to do something and reward them for it.” – Lee Odden

“Content: there is no easy button.” Scott Abel

“Conversation with customers will increase sales, even if the product or service is never mentioned.” — George Farris

“Don’t be afraid to get creative and experiment with your marketing.” Mike Volpe

“Don’t find customers for your product. Find products for your customers” – Seth Godin.

“Don’t tell me how good you make it; tell me how good it makes me when I use it.” – Leo Burnett

“Either write something worth reading or do something worth writing about.” – Benjamin Franklin

“Empower your readers with social sharing buttons.” Mike Stelzner, Social Media Examiner

“Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort, everyone is an asset.” – Susan Cooper

“Focus on the core problem that your business solves and put out lots of content and enthusiasm, and ideas about how to solve that problem.” — Laura Fitton

“For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does.” Stuartt H. Britt

“Getting the Like is easy. It’s a light action. Anything else requires trust.” Jon Loomer

“Good advertising does not just circulate information. It penetrates the public mind with desires and belief.” – Leo Burnett

“Good branding without a good business plan is like prettying up a duck with no feathers. It may look good but it ain’t gonna fly.” Paul Provost

“Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley

“Google only loves you when everyone else loves you first.” — Wendy Piersall

“Great execution is the ultimate differentiator.” – Margaret Molloy

“Half the money I spend on advertising is wasted, and the problem is I do not know which half.” Lord Leverhulme, British founder of Unilever and philanthropist

“Here’s everything you need to know about creating killer content in 3 simple words: Clear. Concise. Compelling.” – Demian Farnworth

“I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.” – David Ogilvy

“I think putting labels on people is just an easy way of marketing something you Don’t understand.” – Adam Jones

“I think what we’ve found is that when you can use products with your friends and your family and the people you care about, they tend to be more engaging. I think that we’re really going to see this huge shift where a lot of industry is and products are just going to be remade to be social.” – Mark Zuckerberg

“I use social media as an idea generator, trend mapper and strategic compass for all of our online business ventures.” – Paul Barron

“If beauty is in the eyes of the beholder, value is in the mind of the consumer.” ― Michele Jennae

“If I asked my customers what they wanted they would have said a faster horse” – Henry Ford

“If you are the CEO, you are the brand.” — George Farris

“If you build it…you may still need Google AdWords.” Jennifer Mesenbrink, EditorThink

“If you get bored with social media, it’s because you are trying to get more value than you create.” – Fast Company

“If you learn from defeat, you haven’t really lost.” – Zig Ziglar

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff Bezos

“If you want engagement, be engaging. Be conversational. Ask questions. Leave room for your audience to add their voice.” – Darren Rowse

“If you’re a good marketing person, you have to be a little crazy.” – Jim Metcalf

“If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” – Jay Baer

“In advertising, not to be different is virtually suicidal.” – Bill Burnbach
“In marketing I’ve seen only one strategy that can’t miss — and that is to market to your best customers first, your best prospects second and the rest of the world last.” – John Romero

“In our factory, we make lipstick. In our advertising, we sell hope.”-Peter Nivio Zarlenga

“Increasingly, customers are associating ‘brand’ not with a message but with their entire experience surrounding the product or service.” — Bryan Eisenberg

“Instead of using technology to automate processes, think about using technology to enhance human interaction.” – Tony Zambito

“Investigate. Innovate. And then communicate.” — George Farris

“It did what all ads are supposed to do: create an anxiety relievable by purchase.” – David Foster Wallace

“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” — Jeff Eisenberg

“Just as you don’t need to be on every single TV channel, I don’t believe a brand needs to be on every single social media one in a big way.” Shiv Singh

“Know thyself. Know the customer. Innovate.” – Beth Comstock

“Lack of direction, not lack of time, is the problem. We all have twenty-four hour days.” – Zig Ziglar

“Lead people with what they want. – Lead with what they’ve already said. – Lead people from where they’re at. – Lead them with the things that concern them.” – Sandi Krakowski

“Learn to say that you need help and Don’t see it as a weakness. See it as a point of strength.” – Hiten Shah

“Leverage the strength that you have: that no one else can be you.” Todd Wheatland

“Make the customer the hero of your story.” — Ann Handley

“Make the prospect a more informed buyer with content.” Robert Simon, Four Seasons Hotels

“Make your marketing so useful people would pay you for it.” – Jay Baer

“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin

“Marketing is really just about sharing your passion.” Michael Hyatt

“Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.” – Robert Rose

“Marketing is too important to be left to the marketing department.” –David Packard

“Marketing takes a day to learn. Unfortunately it takes a lifetime to master.” – Phil Kolter

“Master the topic, the message and the delivery” — Steve Jobs

“My goal is to spark something within the reader and allow it to initiate an idea they then can grow.” – Warren Whitlock

“Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.” — David Ogilvy

“Nobody counts the number of ads you run; they just remember the impression you make.”– Bill Bernbach

“Nobody reads ads. People read what interests them, and sometimes it’s an ad.”- Howard Luck Gossage

“Not viewing your email marketing as content is a mistake.” Chris Baggott

“Nothing begets creativity like constraints.” Christopher Mims

“On average, 8 out of 10 people will read your headline copy, but only 2 out 10 will read the rest.” Brian Clark, Copyblogger

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy

“Our digital future is about enabling better productivity and decisions making to enjoy a better quality of life.” Yacine Baroudi

“Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” – Seth Godin

“Our job is to find the truth and present it well.” — Leo Burnett

“Our jobs as marketers are to understand how the customer wants to buy and help them do so.” – Bryan Eisenberg

“People Don’t buy for logical reasons. They buy for emotional reasons.” – Zig Ziglar

“People don’t buy what you do, they buy why you do it.” – Simon Sinek

“People spend money when and where they feel good.” – Walt Disney

“People want to do business with you because you help them get what they want. They Don’t do business with you to help you get what you want.” – Don Crowther

“Sell the problem you solve. Not the product you make.” — unknown

“Sell-sell-sell sales methods simply do not work on social media.” Kim Garst

“Should you find yourself in a chronically leaking boat, energy devoted to changing vessels is likely to be more productive than energy devoted to patching leaks.” – Warren Buffett

“Social media allows big companies to act small again.” – Jay Baer

“Social media creates communities, not markets.” Don Schultz

“Social media has changed marketing. Now it’s not just about what you say. It’s also what your customers are saying to everyone else.” — George Farris

“Social media is a contact sport.” – Margaret Molloy

“Social media is about sociology and psychology more than technology.” Brian Solis

“Social media is about the people. Not about your business. Provide for the people and the people will provide for you.” – Matt Goulart

“Speak to your audience in their language about what’s in their heart.” – Jonathan Lister

“Stop selling. Start helping.” – Zig Ziglar

“Strong customer relationships drive sales, sustainability, and growth.” Tom Cates

“Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” – Erik Qualman

“Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” ­­– Amrita Sahasrabudhe

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker

“The best way to predict the future is to create it.” – Peter Drucker

“The consumer is not a moron; she is your wife.” – David Ogilvy

“The cost of being wrong is less than the cost of doing nothing.” Seth Godin

“The first rule of social media is that everything changes all the time. What won’t change is the community’s desire to network.” – Kami Huyse

“The future of advertising is the Internet.” – Bill Gates

“The future of content marketing is in your hands.” David Hahn, LinkedIn

“The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.” – Leo Burnett

“The key to engaging content? Think bigger, bolder and braver.” -Ann Handley

“The marketing funnel can give marketers funnel-vision. In focusing on the transaction over the relationship, marketers can lose sight of the actual consumer the funnel was designed to reach.” — Tom Fishburne

“The objective is not to ‘make your links appear natural’; the objective is that your links are natural.” — Matt Cutts

“The objective of all advertising is to buy new customers at a profit. Learn what your customers cost and what they buy…spend all of your ammunition where it counts.” Claude Hopkins

“The only people who care about advertising are the people who work in advertising.”– George Parker

“The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.” – Jamie Turner

“The paradox is the more info you give away, the more people will buy what you have to give.” – Brian Clark

“The philosophy behind much advertising is based on the old observation that every man is really two men — the man he is and the man he wants to be.” – William Feather

“The stories that spread today empower us and give us belief in our own heroic potential.” – Jonah Sachs

“The way content is evolving is that brands can now tell narratives that can expand in many, many different ways because the technology is there to help them do it.” — Karin Timpone

“There is a difference between listening and waiting for your turn to speak.” – Simon Sinek

“These days, people want to learn before they buy, be educated instead of pitched.” Brian Clark

“They may forget what you said, but they will never forget how you made them feel.” – Carl W. Buechner

“Think like a publisher, not a marketer.” – David Meerman Scott

“To think creatively, we must be able to look afresh at what we normally take for granted.” – George Kneller

“Today it’s important to be present, be relevant and add value.” – Nick Besbeas

“Traditional marketing talks at people. Content marketing talks with them.” Doug Kessler

“Transparency may be the most disruptive and far-reaching innovation to come out of social media.” – Paul Gillin

“Try to say everything in an ad and you end up saying nothing.” — Jeff Mamula

“Vision without action is a daydream. Action without vision is a nightmare.” – Japanese Proverb

“We all have jobs in our lives that we must get done. We reach out and bring products into our lives to get these jobs done. Marketing is all about asking, ‘What job is the customer trying to accomplish?’” -Clayton Christensen

“We elect and buy from people we like. Likability is number one. We also need to believe they are honest, and have our best interests at heart.” — George Farris

“We spend 80% of our time developing content and only 15% sharing it.” – Ian Cleary

“What you do after you create your content is what truly counts.” – Gary Vee

“When people feel insecure about something, they look around for validation. Show them that other people trust you.“ Francisco Rosales

“You can have everything you want in life if you just help enough people get what they want.” — Zig Ziglar

“You can’t be everything to everyone but you can be something to someone.” Drew Davis, Brandscaping

“You can’t just place a few “Buy” buttons on your website and expect your visitors to buy.” Neil Patel

“You can’t push your sales messages on your fans too often.” Andrea Vahl

“You can’t sell anything if you can’t tell anything.” – Beth Comstock

“You have to have fun in content, but you have to measure it and you have to see what the results are.” – Justin Gray

“Your front door to your customer is your website.” – Russ Glass

“Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it.” – Joe Chernov

”There is nothing more difficult for a truly creative painter than to paint a rose, because before he can do so he has first to forget all the roses that were ever painted.” – Henri Matisse

A business blog does three important things: it gives your customers a reason to visit your website regularly, it provides content to share on social media to drive people back to your website, and a blog gives Google a reason to love you. It’s win-win-win. ~Mandi Gould, BarkerSocial.com

A business blog is really important. Even if the people browsing your website only skim through your blog posts, they’ve taken note that you have something smart and maybe even witty to offer. ~Mandi Gould, BarkerSocial.com

A satisfied customer is the best business strategy of all. Michael LeBoeuf

A small Pay Per Click budget can go a long way. Don’t let the fear of the unknown stop you from putting your money where it can do the most good. ~Mandi Gould, BarkerSocial.com

A website doesn’t have to be expensive to be good. Don’t let a dated look and feel or old content define how people perceive your business. ~Mandi Gould, BarkerSocial.com

Analytics and ROI. Everyone knows the buzzwords, but if you don’t know what you’re really looking for, you’re NOT doing yourself any favours. Get help from someone who understands it. ~Mandi Gould, BarkerSocial.com

Are you giving your followers anything fun to relate to? A little kitsch can be endearing. Share some Throw Back Thursday content up with your staff, or create a fun meme. If it relates to your business, great, but remember you are not your customers. Speak to their interests. ~Mandi Gould, BarkerSocial.com

As you’ve noticed, people don’t want to be sold. What people do want is news and information about the things they care about. — Larry Weber

Audiences everywhere are tough. They Don’t have time to be bored or browbeaten by orthodox, old fashioned advertising. Craig Davis

Believe it or not, the wrong social marketing can be a really “bad” thing. If you annoy, pester, or drive people away, you’ll have to work 10 times harder to win them back. ~Mandi Gould, BarkerSocial.com

Blog posts should be conversational and easy to read and skim. Break up long paragraphs and include lots of headers and lists. ~Mandi Gould, BarkerSocial.com

Branding is not just about being seen as better than the competition. It’s about being seen as the only solution to your audience’s problem. John Morgan

Business has only two functions – marketing and innovation. – Phil Kolter

Consumers expect consistent quality of experiences and consistent use of brand symbols. Brian Massey

Content is the atomic particle of all digital marketing. Rebecca Lieb

Content marketing is a commitment, not a campaign. Jon Buscall

Conversion rates are a measure of your ability to persuade visitors to take the action you want them to take. They’re a reflection of your effectiveness at satisfying customers. For you to achieve your goals, visitors must first achieve theirs. Jeffrey Eisenberg

Cutting prices or putting things on sale is not sustainable business strategy. Howard Schultz

Do something fun with your social media. Holding a contest or giveaway is a great idea. Just remember KISS – keep it simple stupid. ~Mandi Gould, BarkerSocial.com

Don’t be shy and have a little fun with your social media profiles. A little bit of edge can go a long way if you’re smart about it. ~Mandi Gould, BarkerSocial.com

Don’t build links. Build relationships. Rand Fishkin

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. – David Ogilvy

Everyone is not your customer. -Seth Godin

Everyone talks about ROI, but how many people actually think to measure it? ~Mandi Gould, BarkerSocial.com

“Exercise your purchasing power as a consumer, volunteer and bring joy to those in need, and share your experiences, tell your stories, and inspire others along the way.” Blake Mycoskie

Facebook is constantly changing their algorithms but the really great thing is that when you do invest even a small amount into boosted Pay-Per-Click advertising, you can get really strong results. ~Mandi Gould, BarkerSocial.com

Focus on the core problem your business solves and put out lots of content and enthusiasm, and ideas about how to solve that problem. — Laura Fitton

Growth isn’t modeled and achieved by assuming growth. That sounds obvious, yet assuming growth is what 99 percent of entrepreneurs are still doing today. Noah Kagan

I can’t believe what people pay to advertise on TV, radio, and billboards while neglecting what they can do at a fraction of the cost on social media. ~ Mandi Gould, BarkerSocial.com

I definitely think a money back guarantee is important. A client is a friend, and a friend should always feel like the relationship is mutually beneficial. ~Mandi Gould, BarkerSocial.com

I don’t enjoy running campaigns that aren’t getting results. It’s no fun for me, and it’s certainly not good for the client. If a business isn’t a good fit for social marketing, I’m honest with them. I’d rather lose a client and maintain a good relationship than gain a client only to lose them due to less-than-stellar results. ~Mandi Gould, BarkerSocial.com

I got tired of seeing inefficient social media campaigns and people paying for work that wasn’t getting results. ~ Mandi Gould, BarkerSocial.com

I love helping small businesses with their social media. I ran my own small business for years and I totally get where they’re coming from. ~Mandi Gould, BarkerSocial.com

I never pictured myself working in social marketing. But then I realized how effective it really is. ~Mandi Gould, BarkerSocial.com

I see dozens of businesses every day whose social media presence isn’t living up to their brand’s potential. They don’t realize what they’re missing. ~ Mandi Gould, BarkerSocial.com

I think some businesses don’t understand Twitter right away, but that doesn’t mean it doesn’t work. It just means they have to learn how to use it properly. ~Mandi Gould, BarkerSocial.com

I used to run a small business—a dance studio. If I knew then what I know now about social media, I might still be teaching dance! ~ Mandi Gould, BarkerSocial.com

I wish that people would stop doing things a certain way just because that’s how they’re used to doing it. They need to stop ask themselves regularly: is this really still the best way? ~ Mandi Gould, BarkerSocial.com

I’d say 95% of small business owners are too busy running their businesses to write their own blog posts. That’s what ghost bloggers are for. ~Mandi Gould, BarkerSocial.com

I’m always reading the latest news in online marketing. It keeps me on my game. ~Mandi Gould, BarkerSocial.com

If all of your social media content is “sell-sell-sell” people aren’t going to respond as well to it. People don’t like to be sold to all the time. ~ Mandi

If anyone pushes back about social ROI, ask your marketing team if they’re still buying print. – Ian Lurie

If I have a client or potential client who I can’t get real results for, I’ll tell them. I don’t believe in spinning your wheels without getting results. If I can’t give you a real return on your investment, I’ll tell you to save your money. ~Mandi Gould, BarkerSocial.com

If we can’t get you results you’re happy with after the first month of your campaign, then your business isn’t a good candidate for social media and we’ll refund your monthly fee. Social media has got to be worth your while. ~Mandi Gould, BarkerSocial.com

If you can’t measure the results, you’re wasting your money. ~Mandi Gould, BarkerSocial.com

If you do what you always did, you will get what you always got. –Anonymous

If you want your marketing to be effective, you need to be strategic about it. And if you want to be strategic, you need to make good use of systems and technology, and in this field you need to stay really agile because it changes all the time. ~ Mandi Gould, BarkerSocial.com

If you’re spending money on print and other old school marketing, but not on your social media, you’ve got to reconsider your life choices. ~Mandi Gould, BarkerSocial.com

If you’re still marketing the way that you were 2 years ago, it’s time to rethink what you’re doing. Things move so quickly, you even have to check against 2 months ago, let alone 2 years! ~Mandi Gould, BarkerSocial.com

In Marketing there are those who satisfy needs and those who create wants. – Juan Carlos Castillo

It breaks my heart to see small business owners overpaying for ineffective social media. You’ve got to be able to analyze your ROI or you’re just throwing your money away. ~ Mandi Gould, BarkerSocial.com

It drives me crazy to see businesses with crummy websites. What a waste. ~Mandi Gould, BarkerSocial.com

It’s all about analytics. You can’t properly assess your social media ROI without coordinating between your social platforms & your website analytics. ~Mandi Gould, BarkerSocial.com

It’s time to stop chasing every new social media distraction. It’s time to get serious and focus on what matters. Moving beyond vanity metrics like traffic, likes and sharing to the sharp end of the sales funnel. Return on investment. Jeff Bullas

Like it or not, the business world is becoming a more casual place. Let’s make your social media conversational and not so formal. ~Mandi Gould, BarkerSocial.com

LinkedIn requires a totally different strategy than Facebook, that’s for sure. But it can be really effective for the right kinds of businesses. ~Mandi Gould, BarkerSocial.com

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. Leo Burnett

Marketing is a contest for people’s attention. -Seth Godin

Marketing is inherently about producing results – either financial or otherwise. – Geoff Smith

Marketing is still thought of as an expense. Sales is still thought of as revenue. We’ve got to change that. – Marcus Sheridan

Marketing should be effective and engaging. Give your audience something to sink their teeth into and they’ll tell everyone they know to take a bite, too. ~Mandi Gould, BarkerSocial.com

Marketing without data is like driving with your eyes closed -Dan Zarrella

Marketing without design is lifeless, and design without marketing is mute. Von R. Glitschka

Mis-managed social media can reflect poorly on your overall brand. ~ Mandi Gould, BarkerSocial.com

Most people don’t have the time and know-how to run an effective social marketing campaign. It’s one of the smartest things to outsource because there are such clear ways to measure your ROI. ~Mandi Gould, BarkerSocial.com

Never underestimate the value of hiring someone who knows what screw to turn. ~Mandi Gould, BarkerSocial.com

No matter what your budget is, boosting some of your posts is essential. You’d be surprised how far $25 – $50 can get you with the right ad and a little know-how. ~Mandi Gould, BarkerSocial.com

Nobody likes to waste time or money. A happy client is a referral in my book, so I’m constantly checking on our client and ROI results. In part it’s to pat myself on the back for a job well done, but it’s also to make sure our clients are also our biggest fans! ~Mandi Gould, BarkerSocial.com

Not all businesses are right for all social platforms – If Facebook isn’t for you, no problem, LinkedIn might be. Frank and honest discussions about all your options are what we’re about. ~Mandi Gould, BarkerSocial.com

Not every social media hook will grab the attention you need. That’s why you need to measure your results and understand your analytics. You need to be able to see what’s working. ~ Mandi Gould, BarkerSocial.com

Nothing beats a personal touch. Keep your social media real. People like to feel they know the people behind the brand. ~Mandi Gould, BarkerSocial.com

Nothing’s more frustrating than inefficiency. It drives me bananas! ~ Mandi Gould, BarkerSocial.com

Of course everyone’s ultimate marketing goal is to make more sales. But you can’t let “sell-sell-sell” be the core of message. Your brand has offer more than just salesmanship or you’ll be annoying and turn people off. ~Mandi Gould, BarkerSocial.com

One of the biggest problems with trying to run your own social media campaign is that it can be so distracting! I can’t think of a better thing to outsource… Well, maybe getting your windows washed. ~ Mandi Gould, BarkerSocial.com

One of the main aims of content marketing, is to help people before they actually purchase something from you. Neil Patel

One of the problems with big business and the traditional corporate structure is that the decision makers aren’t usually the people who understand how valuable social media marketing is or even what it’s all about. ~Mandi Gould, BarkerSocial.com

Own and correct your mistakes. Eliminate prospective best practices that turn out to be bad ideas. Define and stick to your values, even and especially when times get tough. Matt Heinz

People are more persuaded by actions of others more than any proof you could offer them. Christopher Gimmer

People don’t like to be sold to. I know I don’t. The only time I feel comfortable being sold to is when I’ve already decided to buy, and even then I mistrust a “hard sell”. You’ve got to be more personal and human about it. ~Mandi Gould, BarkerSocial.com

People might “like” your page but they’ll just as easily unlike it if you’re too in their face with the sales pitch. ~Mandi Gould, BarkerSocial.com

People need to ask themselves, “Is what I’m sharing on social media actually interesting? Am I actually hooking readers, or am I talking to myself?” ~ Mandi Gould, BarkerSocial.com

People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust. — Malorie Lucich

Promise, large promise, is the soul of an advertisement. – Samuel Johnson

“Purchasing power is a license to purchase power.”
Raoul Vaneigem

“Remember the two benefits of failure. First, if you do fail, you learn what doesn’t work; and second, the failure gives you the opportunity to try a new approach.”— Roger Von Oech

Small businesses shouldn’t assume outsourcing is going to be too expensive for them. Our prices are quite affordable and we’ll work to make sure what you get works, and if it works it’s cost-effect. ~Mandi Gould, BarkerSocial.com

So often I see mid-sized businesses handing off social management to an inexpert team member. You really can’t wing it and be effective. ~ Mandi Gould, BarkerSocial.com

Social media for business is like this: why would people want to watch nothing but TV commercials? Unless it’s more like Super

Bowl Halftime commercials. You have to give them more, or they’ll change the channel. ~Mandi Gould, BarkerSocial.com

Social media has humanized marketing. ~Mandi Gould, BarkerSocial.com

Social media is an amazing marketing tool! I wish more small businesses would recognize the opportunity that’s right there, waiting for them. ~ Mandi Gould, BarkerSocial.com

Social media is supposed to be lighthearted and fun. ~Mandi Gould, BarkerSocial.com

Social media marketing isn’t just about reaching your next customer. It’s about reaching all of their friends, too. ~Mandi Gould, BarkerSocial.com

Social media marketing should never be about guesswork. ~Mandi Gould, BarkerSocial.com

Social media marketing shouldn’t *feel* like traditional marketing. But boy can it accompany it in a big way. ~Mandi Gould, BarkerSocial.com

Some businesses aren’t suited well to some social media platforms, such as Facebook or Instagram, but those same businesses usually do really well on LinkedIn. ~Mandi Gould, BarkerSocial.com

Some of the bigger marketing campaigns I’ve seen with huge budgets seem to be throwing good money after bad. Stop spending because you think you have to. Hire a consultant who gets satisfaction from seeing tangible results ~Mandi Gould, BarkerSocial.com

Some social media campaigns are like Mickey Mouse: endearing, fun, and memorable. Others are more like a used car salesman.” ~Mandi Gould, BarkerSocial.com

Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different. Michael Porter

Strike up a conversation. Don’t be a wallflower. ~Mandi Gould, Barker Social

Successful entrepreneurs are givers and not takers of positive energy. –Anonymous

The best listeners often make the most engaging conversationalists. -Brian Solis

The key is, no matter what story you tell, make your buyer the hero. — Chris Brogan

The key to our marketing success is knowing the difference between selling and helping customers make a decision to buy. ~Mandi Gould, BarkerSocial.com

The last thing any of us can afford to do in business is to get lazy and fall behind the curve. That’s especially true for social media. ~Mandi Gould, BarkerSocial.com

The problem with a lot of in-house marketing staff is that they get comfortable. They get used to doing things a certain way and relaxing with their steady paycheque, meanwhile the social media world keeps moving and changing. ~ Mandi Gould, BarkerSocial.com

The smartest branding ever was in the original days of the Walt Disney Television Hour or Wonderful World of Disney as it was also called. Walt used the TV show to get people excited about the theme park attractions and upcoming feature films. It was brilliant. It all tied together in a likeable and engaging way. People didn’t feel sold to… even though it *was* selling. Genius! ~Mandi Gould, BarkerSocial.com

The thing about Twitter is that it can feel like it’s mainly businesses talking to each other. But you have to remember, those business are run by real people. ~Mandi Gould, BarkerSocial.com

The virtual world is incredible. I think that every business owner should have at least one virtual assistant. You can accomplish so much. I actually have two assistants. ~Mandi Gould, BarkerSocial.com

There is no more B2B or B2C. It’s H2H: Human to Human. – Bryan Kramer

There isn’t just one “right way” to do social media… but unfortunately there are quite a few wrong ways. And they can be costly. ~Mandi Gould, BarkerSocial.com

There’s no way that a small business owner or an inexperienced person with “social media” tacked on at the bottom of their job description can get the same kind of results we can. Our dedicated team is a lean, mean Social Media Machine. ~Mandi Gould, BarkerSocial.com

There’s a vital trinity in online marketing: Written Copy, Visual Branding, Technology. It’s when you align all three pieces that you get the best results. ~Mandi Gould, BarkerSocial.com

Think about what you click on. What do you like or share? It’s probably either funny, or informative. Your own content needs to be like that, too. ~Mandi Gould, BarkerSocial.com

Think about your prospect. Know them personally. And always message with what they want – not what you want to say or what you think they might want – in mind. Joanna Wiebe

To be effective, social marketing can’t be an afterthought. ~ Mandi Gould, BarkerSocial.com

Traditional marketing talks at people. Content marketing talks with them. ~Doug Kessler

Trying to manage ad hoc social media updates is one of the biggest time wasters for a small business owner. ~ Mandi Gould, BarkerSocial.com

Under promise and over deliver has always been a mantra of mine. ~Mandi Gould, BarkerSocial.com

We do regular ghost blogging for a variety of clients. We even create the social hooks to go along with the blog posts we write. ~Mandi Gould, BarkerSocial.com

We know that for the best results, Pay Per Click advertising requires specific custom landing pages. Within reason, we try to throw in some extra options like that once in awhile, even if it’s not in your contract. ~Mandi Gould, BarkerSocial.com

We provide regular reports for our clients. Proving the return on their investment isn’t just for them. It’s for us, too. We want to make sure that our methodology is working and course-correct where necessary. It keeps us accountable. ~Mandi Gould, BarkerSocial.com

What you prefer or what your designer prefers doesn’t matter if it’s not getting you conversions. — Naomi Niles

When was the last time you went on Facebook specifically to buy something? You haven’t, you log on to kill time and see what your friends and family are up to. Brands that work on social are only effective when they know how to fit in. It’s about socializing, not the hard sell. ~Mandi Gould, BarkerSocial.com

When you’re always selling to people, they mistrust you. People are not on social media to be sold to. They’re on for fun. Give them something either entertaining or educational to sink their teeth into. ~Mandi Gould, BarkerSocial.com

You can’t call a marketing service “cheap” or “expensive” without being able to analyze the return on investment. That’s when you’ll know whether or not it’s cost-effective and what your money is actually doing. ~Mandi Gould, BarkerSocial.com

You can’t sell anything if you can’t tell anything. Beth Comstock

You don’t only want people to remember you and your brand, you want to build positive associations! Social media should help, not hurt. ~Mandi Gould, BarkerSocial.com

You have to learn to understand the data. If you don’t know who’s clicking, what’s hooking them, and how much time they’re spending on your website, then what’s the point? ~Mandi Gould, BarkerSocial.com

You have to value your clients. We go out of our way for all our clients, big or small. ~Mandi Gould, BarkerSocial.com

You need to give customers what they want, not what you think they want. John Ilhan

You need to keep your website current. A business blog will do wonders for your SEO. ~Mandi Gould, BarkerSocial.com

You want people to enjoy and even look forward to your social media updates, not feel annoyed by them. ~ Mandi Gould, BarkerSocial.com

You’ve got to be able to analyze your ROI if you want to get anywhere on social media. ~ Mandi Gould, BarkerSocial.com

You’ve got to be results driven. Learn to read, analyze, and understand the marketing data to clear away the fluff and get to the meaningful ROI. ~Mandi Gould, BarkerSocial.com

You’ve got to find a balance between volume and perfection. Spend too much time chasing perfection and you lose the volume that garners results. Never settle for “just ok” but don’t let yourself get caught up in minutia either. ~Mandi Gould, BarkerSocial.com

Your most unhappy customers are your greatest source of learning. – Bill Gates

Your social updates have to be interesting. Give your followers some value: either entertainment or educational value. ~Mandi Gould, BarkerSocial.com

“Your website is your greatest asset. More people view your webpages than anything else.” — Amanda Sibley

 

 

 

Do you have a favourite Marketing Quote? Share it in the comments!

Mandi Gould

Mandi is a social media marketer, copywriter, and project manager for Barker Social™. She's a results-driven planner with an unstoppable ability to churn out quality marketing content. Her creative spirit, project management skills, and copywriting ability make her a marketing dynamo. She is also a bird lover, health foodie, jazz enthusiast, and swing dancer.

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