The Top 6 Benefits of a Business Blog
Does your brand have a business blog? Are you wondering if it’s really worth your while?
Here are six persuasive reasons to start or boost your business blogging today.
1. You establish yourself as an expert.
When you write content-driven, informative blog posts (that are only indirectly promotional, not full-on sales pitches) you give your existing and potential customers a reason to visit your website regularly. When people learn something new and gain value from your website, they’ll want to visit you more often. They may even bookmark you! Via a blog, you can become a go-to source of information (maybe even the go-to source) in your field, and the more often that people visit your website, the more that they come to know and trust your brand. That will ensure that they remember you when they’re ready to make their purchasing decisions, ultimately leading to more sales.
2. Google loves frequent updates.
You can improve your search engine rankings by showing Google that your website content is constantly being refreshed. The more often you update your site, the more that Google will recognize that your business is active and you’ll have better success with their algorithms.
3. Your website becomes rich in keywords.
When you write articles related to your business, you populate your website with industry keywords. Once again, Google loves this and you’ll improve your search engine rankings.
4. You equip yourself with useful resources.
The more relevant blog posts that you (or a ghost blogger) write for your website, the more handy information you’ll have available to reference for networking and sales conversations. When someone asks you a question or is speaking about an industry topic, you can contribute to the dialogue by providing information that references your business article. This carries weight and eventual notoriety that again helps to establish you as an expert in your field.
5. You generate excellent content to share on social media.
Frequent blogging on relevant topics gives you great content for social media. Every time that you write a new blog post, you give yourself fresh and new ideas to share. This is ideal because it gives you a way to hook your existing and potential followers to click topics of interest that will drive them back to your website. When you share your blog posts on social with a variety of interesting “hooks”, you entice your followers to click and read what you have to say. This builds and reinforces your following, boosts your brand’s visibility, and establishes an informative, helpful, and conversational (rather than salesy) brand presence.
6. You solidify your own knowledge.
Nothing reinforces your own knowledge quite like taking the time to articulate and clearly explain your thoughts. Just image how much more effective your networking and sales will be when you’ve had the extra practice honing in on your brand’s core message. That’s why it’s so important to blog and carefully explain—in layman’s terms—exactly why the pieces of your industry and services are so useful and important. Improve your message and communication skills by approaching your industry subject matter in new and interesting ways. You’ll provide helpful and engaging content for your audience while solidifying your own know-how.
Business blogging works. Consider how much more successful your business will be when people (and Google) recognize you as an expert in your field. It’s definitely worth either your own time investment, or the modest and cost-effective monetary investment of engaging ghost blogging services.
How often should you blog?
Some businesses blog weekly or even multiple times a week, while others find that monthly is sufficient to achieve their content goals. I have a client with an online shop who has boosted their blogging up to four posts a week because the resulting SEO presence has been so successful. Other businesses find that two posts a month is sufficient.
“But I’m too busy to blog!”
We get it. It’s natural that as a busy business owner or manager, sitting down to write isn’t the best use of your time. That’s where ghost bloggers come in. Most businesses work with copywriters and ghost bloggers. Ghost writers are fast and cost-effective. They also free up your time so that you can focus on other more important things, like growing your business.
You can either provide the writer with point-form notes or a rough draft and they’ll formulate your thoughts into full-fledged articles for you, or you can give them basic themes to work with and they can do all of the research along with the writing themselves. If you aren’t sure where to start, we’re accustomed to doing the research to come up with topics that your prospective clients are searching for online, and we can take care of the full-cycle blog writing for you.
Engaging a ghost blogger is cost-effective and provides a very worthwhile return on your investment. If you need help with your business blog, don’t hesitate to contact us for a free consultation.