How to Improve your Marketing ROI with Facebook Ads

How to Improve your Marketing ROI with Facebook Ads

Are you concerned about how much you’re spending on your marketing vs. the return you’re getting? You should be!

More often than not, you have to spend money to make money—but it’s not just about spending cash. It’s also about expending resources. This includes your own time, as well as any time that any of your team members are spending on any kinds of marketing. If you’re not tracking your results vs. your spending, then you’re probably wasting time and money.

And by the way, if you’re sharing content on Facebook, it’s quite possible that almost no one is seeing your content. […] Read more

Business Owners: Are You Wasting Your Time on Social Media?

Business Owners: Are You Wasting Your Time on Social Media?

As a business owner, are you spending your precious time on social media marketing that could be better spent growing your business?

Probably!

Is social media marketing important?

Absolutely! It’s critical!

Does that mean that you should be managing it?

Heck no! In fact, it’s probably a terrible use of your time.

Being a business owner means wearing a lot of hats. From sales to management, to product/service delivery to accounts receivable and payable, the work never stops. You’re the person with the big vision who needs to push your business forward. Getting bogged down with nitty gritty daily tasks is a time killer—and it can […] Read more

Market to Millennials Using These Social Media Tips

Market to Millennials Using These Social Media Tips

Are you worried that the answer to the question “how should I market to millennials” will be Snapchat?

Don’t worry. I’m not going to say Snapchat.

Actually, one of the reasons why Snapchat is so popular with millennials (those born between the years of 1982 and 2000, roughly) and Generation Z (the post-millennial generation) is that it’s so organic that it makes it pretty awful for business use. So, forget Snapchat. Don’t waste your energy.

But… I am going to say Instagram.

Yes, You Need Instagram Marketing!

Heck yeah! Instagram is a great social media platform because it’s very authentic—and millennials demand authenticity!

Not to downplay […] Read more

How a Business Blog Helps to Boost Your Google Rankings

How a Business Blog Helps to Boost Your Google Rankings

Do you want to optimize your Google ranking so that potential customers see your business listed first? An active business blog filled with keywords and frequent updates will definitely help!

Going to the trouble and expense of optimizing your website while neglecting to have a business blog is a mistake. Before you spend another penny (or your first penny) on SEO services or Google Ads, you should definitely maximize your organic reach by having a regularly updated business blog. Here are five ways that a business blog will help to ingratiate you with Google’s rankings.

Indexing

We’ve said it before and we’ll say […] Read more

Time Management Tips for Social Media Marketing

Time Management Tips for Social Media Marketing

Does managing the social media for your business take up too much of your precious time? Here are some tips to help streamline your process and manage your time effectively.

1. Have a Marketing Strategy

Set yourself up for success by creating a proper marketing strategy. Your marketing strategy should cover the who, what, where, when, why, and how of what you should be doing with your marketing.

It requires putting in time upfront to develop the strategy that you need, but in the long run you’ll save yourself time every day, week, and month because you’ll be able to sit down and […] Read more

How to Boost Your Twitter Engagement

How to Boost Your Twitter Engagement

Do you know why most individuals and businesses really use Twitter?

Sure, they might be interested in industry information. Or they might want to stay up on politics, world events, entertainment, and public opinion.

But when it really boils down to it, most people—particularly professionals and businesses—want attention.

Yup. Most brands are using Twitter for self-serving purposes. So give them what they want! When you, a business owner or marketer, give them the attention that they’re looking for, you can boost engagement and brand visibility, establish relationships, and expand your network.

“Liking” people’s content isn’t enough. Twitter users love shout-outs! Tag them. Like and […] Read more

What Can You Expect from Social Media in Your First Year?

What Can You Expect from Social Media in Your First Year?

What outcomes can you realistically expect from social media?

It’s exciting to launch anything new, and with every kind of launch comes a whole lot of hopeful expectations. We all want to succeed, right? We want people to recognize the great things that we’re doing and we want to grow and flourish in our efforts. If we didn’t want and expect this, then we wouldn’t start out in the first place.

These feelings of excitement and motivation are important parts of getting started.

Then comes the next stage: getting realistic.

If there’s one thing I learned from my time in the corporate world, it’s […] Read more

Twitter Best Practices to Grow your Brand

Twitter Best Practices to Grow your Brand

Why do people really use Twitter?

When you understand the real reasons why most people use Twitter, you can make better decisions about how to interact on social media to engage with and build your audience.

The Psychology of Twitter

There are two perspectives to Twitter usage: personal and professional.

Personal Twitter Usage

From a personal perspective, people are generally looking for the latest news and discussions about trending topics like politics, entertainment, and world events. It’s the go-to platform for staying on top of what’s trending and for gaining insights about public opinion. Most people either visit Twitter to “lurk” to stay in the […] Read more

How to Publish Pre-Scheduled Instagram Posts

How to Publish Pre-Scheduled Instagram Posts

Use the Buffer app on your phone to publish images and videos on Instagram

Did you know that Instagram doesn’t allow you to post directly from Buffer to Instagram? Why? Because they want each and every Instagram post to publish from a phone.

However, Buffer has developed a way to overcome this situation allowing you to publish your pre-scheduled Instagram posts at the right time and on the right day.

First you need to have a Buffer account. This article assumes that you already have one that’s been set up on a desktop and that you have a username and password. […] Read more

What Hashtags Should You Use?

What Hashtags Should You Use?

Are you using the right hashtags to grow your business?

When sharing content on social media, we all want to get the most reach possible. Otherwise, we’re just talking to ourselves! That’s just silly. So, how can you use hashtags to get the most bang for your buck on social media?

First, it’s important to understand that hashtags have two primary purposes:

Categorization
Emphasis

Categorization on social media is what’s really important, because when you use a hashtag, your content becomes searchable.

Categorization = Searchability

The main reason you’re using social media in the first place is to expand your audience and attract new followers, right? Hashtags […] Read more

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