Why Cloud Campaign is the Best Social Media Scheduler & Reporting Tool

Why Cloud Campaign is the Best Social Media Scheduler & Reporting Tool

If you’re looking for the best social media scheduler, you’ve got to try Cloud Campaign. We switched to Cloud Campaign a few months ago and we couldn’t be happier!

Context & Background

We’ve been working in social media for several years now and between our team, we’ve used most of the big scheduling tools that are available. For a long-time, MeetEdgar’s content recycling abilities were revolutionary and really helped to shape the way that we could execute smart and strategic content marketing campaigns; it was the basis for our social media methodology.

Yes, Edgar was a great tool for several years—the best even! […] Read more

Include a Chatbot as Part of Your Digital Marketing Strategy

Include a Chatbot as Part of Your Digital Marketing Strategy

Has this ever happened to you?

Something goes wrong with your phone bill. You don’t want to sit on hold for what feels like hours on end listening to the same elevator music, so you head to their website instead. You notice that they offer a “chat” option. Soon after, you’re talking to a helpful, polite employee who asks you some questions about your problem, then attempts to fix it…

Or maybe you’re browsing online and an item catches your interest, but you have some questions about it. Your curiosity is piqued, but you’re not quite ready to buy yet. Picking up […] Read more

Why We Always Recommend WordPress For Your Website

Why We Always Recommend WordPress For Your Website

I’m in a lot of business groups on LinkedIn and Facebook and I see the same question almost every single day:

“Hi everyone, I plan to make a new website. What website platform do you prefer? Wix, Weebly, Squarespace, WordPress.com, WordPress.org…?”

I’ve been drawn into this discussion on so many occasions that I figured it’s about time I write a blog post about it.

Whether this is for a business website or a personal blog, here are 5 reasons why at Barker Social we ALWAYS recommend WordPress for building your website:

1. If you plan to do any kind of marketing, WordPress […] Read more

Time Management Tips for Social Media Marketing

Time Management Tips for Social Media Marketing

Does managing the social media for your business take up too much of your precious time? Here are some tips to help streamline your process and manage your time effectively.

1. Have a Marketing Strategy

Set yourself up for success by creating a proper marketing strategy. Your marketing strategy should cover the who, what, where, when, why, and how of what you should be doing with your marketing.

It requires putting in time upfront to develop the strategy that you need, but in the long run you’ll save yourself time every day, week, and month because you’ll be able to sit down and […] Read more

How to Publish Pre-Scheduled Instagram Posts

How to Publish Pre-Scheduled Instagram Posts

Use the Buffer app on your phone to publish images and videos on Instagram

Did you know that Instagram doesn’t allow you to post directly from Buffer to Instagram? Why? Because they want each and every Instagram post to publish from a phone.

However, Buffer has developed a way to overcome this situation allowing you to publish your pre-scheduled Instagram posts at the right time and on the right day.

First you need to have a Buffer account. This article assumes that you already have one that’s been set up on a desktop and that you have a username and password. […] Read more

Don’t Get Caught Spamming: 10 Email Spam Laws You Need to Know for Your Marketing

Don’t Get Caught Spamming: 10 Email Spam Laws You Need to Know for Your Marketing

Are you using email marketing to connect with your customers?

Make sure you aren’t accidentally spamming them!

Unfortunately, even well-intentioned marketers may be in violation of spam laws.

Spammers have given email marketing a bad reputation with consumers. They’ve exploited e-newsletters by sending emails to anyone and everyone, regardless of how they obtained their data. Sometimes the content they send is actually for a real company but they’ve simply disregarded spam laws, while other times the spammers are actual criminals attempting to swindle unsuspecting recipients.

So how can you optimize your email marketing while ensuring that you follow the laws? Luckily, there’s just one […] Read more

Why “Build Your Email List” Might Be the Wrong Advice

Why “Build Your Email List” Might Be the Wrong Advice

Is building an email list really that important? And if you do decide to build one, how should (or shouldn’t) you go about doing so?

If you run any type of business and you use the internet, you’ve probably heard all of the online marketers and coaches pushing you to build your email list. They like to tout that it’s the best way to grow your business. But is it really?

Well brace yourselves, because around here, we have an unpopular opinion about email lists. While gathering emails and sending out newsletters can be helpful for some types of businesses, for others […] Read more

How to add a Google+ administrator

How to add a Google+ administrator

In this article I’d like to tell you about how to add an administrator to your Google+ Brand Page. You can watch the video or follow these simple text instructions.

Video

Instructions

First, you’re of course going to want to log into Google and go to plus.google.com.

Once you’re there, click on the profile icon on the top right of the screen and select the Brand Account you want to modify.

Then click the profile icon on the top right again and click on the blue Manage Account button.

From here, click on Manage Permissions.

When the pop up appears, click on “plus” icon on the top […] Read more

How to Accept an Administrator Request to Facebook Pages

How to Accept an Administrator Request to Facebook Pages

Most reputable Online Marketing Agencies use Facebook’s Business Manager to coordinate the various social media pages they’re responsible for.

In this article we’ll explain how to accept an administrator request to your Facebook Company Page. You can watch the video or follow these simple text instructions.

Video

Step by Step Instructions

First, login to your personal Facebook account. Anyone who has an account and has Administrator access to your Company Page will be able to accept the request.

Step 1

Once you’ve arrived at your business page, you’ll find that you have a notification. Click on the globe icon on the top right corner of the […] Read more

What are the Rules of Trademarking?

What are the Rules of Trademarking?

Are you wondering about using trademarks for your Canadian business?

Before you apply a trademark symbol (™) next to an image or word, it’s important to be familiar with the rules. Trademarks carry significant weight when it comes to valuable intellectual property. They represent not only services and/or goods of the producer, but also the reputation of the producer.

If you’ve been thinking about using the trademark symbol for your business, we’ve got you covered with this beginner’s guide.

What does the trademark symbol mean?

Using the ™ symbol means that you’re claiming that the image or word that you’re putting the symbol next […] Read more