2. Copywriting & Content Archives

Accelerate your SEO with Daily Industry News

Want to kill it with Google and see your search engine rankings soar???

One of the most effective ways to win Google’s oh-so-fickle heart is by creating daily industry news content as part of your marketing strategy.

Google Rankings Matter

Let’s face it; Google rankings are incredibly competitive. Everyone is vying for the number one search engine ranking or, at the very least, a front page ranking. If you want your target customers to be able to find you, you’re going to need Google to rank you as high as possible.

The importance of top billing in Google searches is more critical than many […] Read more

The Holy Trinity of Digital Marketing: Blogging, SEO, & Social Media

So you’re running a business? Maybe you’ve recently launched… or perhaps you’ve been around for a while but you’re ready to push your business to the next level?

Next Steps: Scale + Grow

What better way to help your business expand in today’s market than by using digital advertising? Social media, blogging, and SEO are powerful marketing tools in their own right but when they all come together and work in unison, that’s when you really hit the holy grail of digital marketing.

You probably realize that you need to leverage the power of the internet to grow and scale your business, especially […] Read more

How a Business Blog Helps to Boost Your Google Rankings

Do you want to optimize your Google ranking so that potential customers see your business listed first? An active business blog filled with keywords and frequent updates will definitely help!

Going to the trouble and expense of optimizing your website while neglecting to have a business blog is a mistake. Before you spend another penny (or your first penny) on SEO services or Google Ads, you should definitely maximize your organic reach by having a regularly updated business blog. Here are five ways that a business blog will help to ingratiate you with Google’s rankings.

Indexing

We’ve said it before and we’ll say […] Read more

Business Blogging Doesn’t Have to Be Difficult

Yes, You Need a Business Blog and No, It Doesn’t Have To Be Difficult

Do I really need a business blog?

We hear this question all the time.

People would like us to tell them no, that they don’t need a blog, but the truth is that blogging is the best sure-fire way to create valuable content for your existing and potential customers.

What does that mean exactly? It means that quality content is the best way to engage with people, not just sell to them.

If you aren’t producing value-added content, all you’re doing is selling. And the fact is that people don’t like […] Read more

How to Win More Customers with Great Marketing Copy

Is your copy self-absorbed?

Oh, it’s probably unintentional, but that doesn’t mean that your website copy isn’t turning off your customers.

Have a look at your website’s homepage. How many times do you say “we” (or, if you’re a solopreneur, “I”) vs. “you” and “your”? Are you having a one-sided conversation with yourself? Or are you speaking directly to your potential customers, asking them relatable questions, and helping them to understand how your services will help them reach their objectives?

Is This For Me?

I learned a key lesson about marketing and copywriting in my “past life”, over 10+ years ago, when I was […] Read more

How to Give Your Customers What They Really Want

Do you know what your customers really want?

Unlocking that secret is the key to growing your customer base. And believe me, it’s not as straightforward as you may think.

Today’s consumers have become more savvy and more sensitive. They’re tired of being sold to, and are wary of anything and anyone claiming to have quick and easy fixes for their problems.

When it comes right down to it, today’s customers want to know and trust your brand before they buy from you. They want to know that you understand their wants and needs. They want to be able to see themselves in […] Read more

The Secret to Growing Your Business is to Make People Care

Do you want to know the secret to growing your business?

You have to make people care.

When you find a way to make people care, you can turn “people” into “customers”.

“In our factory, we make lipstick. In our advertising, we sell hope.” -Peter Nivio Zarlenga

Why People Care

People don’t buy because you tell them to buy. They buy because they care about the product or service in some way. That caring comes from a sense that they’ll benefit in some way from the purchase. As human beings, we’re naturally driven by our own desires, and it’s the belief in personal benefit that […] Read more

How to Leverage Evergreen Content for more Successful Marketing

Are you working harder or smarter when it comes to your social media marketing?

We see it time and again: business owners and marketing staff working to generate brand new content on a daily, weekly, bi-weekly, or monthly basis. They rack their brains to write new content, send it out, and then repeat the process. It’s time consuming and can feel very repetitive. It’s not that they’re doing something wrong… but it’s not very efficient or strategic.

Consider this: how much of your content could be useful to share again some time down the road?

If your content and messaging was good the […] Read more

What a Bad Conference Taught Me About Value

Today I attended a conference that was selling “Kool-Aid.” I don’t mean the actual drink powder. I’m referring to propaganda.

Not familiar with the expression “drinking the Kool-Aid”?

It’s a figure of speech that refers to any person or group who knowingly goes along with a doomed or dangerous idea because of peer pressure. The phrase derives from the Jonestown deaths of ’78 when over 900 members of the Peoples Temple, followers of Jim Jones, died by drinking a mixture of a powdered soft drink flavouring agent laced with cyanide.*

So yeah. This conference was selling “Kool-Aid”, but I wasn’t drinking it. Some […] Read more

The Top 6 Benefits of a Business Blog

Does your brand have a business blog? Are you wondering if it’s really worth your while?

Here are six persuasive reasons to start or boost your business blogging today.

1. You establish yourself as an expert.

When you write content-driven, informative blog posts (that are only indirectly promotional, not full-on sales pitches) you give your existing and potential customers a reason to visit your website regularly. When people learn something new and gain value from your website, they’ll want to visit you more often. They may even bookmark you! Via a blog, you can become a go-to source of information (maybe even the […] Read more

Marketing Worth Shouting About!™

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