Why Your Facebook Ads Should Never Point to Your Home Page

Why Your Facebook Ads Should Never Point to Your Home Page

Are your Facebook ads pointing to your website’s homepage?

We’d better have a look at why that isn’t such a great idea and what you should do instead.

The ROI of Facebook Ads

Facebook and Instagram are the best platforms to run digital promotions for most businesses. Both are owned and operated by Facebook and managed through the Facebook Business Manager. No other platform even comes close to garnering the results that Facebook gets when it comes to advertisements. In almost every case, Facebook ads beat Twitter and LinkedIn ads for return on investment.

Of course, maximizing the effectiveness of your Facebook ads takes […] Read more

Why Cloud Campaign is the Best Social Media Scheduler & Reporting Tool

Why Cloud Campaign is the Best Social Media Scheduler & Reporting Tool

If you’re looking for the best social media scheduler, you’ve got to try Cloud Campaign. We switched to Cloud Campaign a few months ago and we couldn’t be happier!

Context & Background

We’ve been working in social media for several years now and between our team, we’ve used most of the big scheduling tools that are available. For a long-time, MeetEdgar’s content recycling abilities were revolutionary and really helped to shape the way that we could execute smart and strategic content marketing campaigns; it was the basis for our social media methodology.

Yes, Edgar was a great tool for several years—the best even! […] Read more

What’s a Good Cost Per Click for Social Media Ads?

What’s a Good Cost Per Click for Social Media Ads?

Have you ever wondered what a good cost per click (CPC) is for a paid social media campaign?

There are a couple of important factors to consider when looking at your CPC:

What industry are you in?
On which social media platform are you running your ads?

If you’re running ads for a business that revolves around entertainment, the arts, food, fashion, gimmicks, or cute pets, you’re going to get a better overall CPC. These industries are simply better suited for social media than professional industries as they are perceived as fun, and fun is a big part of why people […] Read more

The Holy Trinity of Digital Marketing: Blogging, SEO, & Social Media

The Holy Trinity of Digital Marketing: Blogging, SEO, & Social Media

So you’re running a business? Maybe you’ve recently launched… or perhaps you’ve been around for a while but you’re ready to push your business to the next level?

Next Steps: Scale + Grow

What better way to help your business expand in today’s market than by using digital advertising? Social media, blogging, and SEO are powerful marketing tools in their own right but when they all come together and work in unison, that’s when you really hit the holy grail of digital marketing.

You probably realize that you need to leverage the power of the internet to grow and scale your business, especially […] Read more

Our Best Tips for Social Media in 2018

Our Best Tips for Social Media in 2018

We’re well into 2018 and so far, it’s been a wild ride in the world of social media marketing! Even before #Facebookgate, Mark Zuckerberg had us panicking with the changes to Facebook and Instagram algorithms. There was also a change in Twitter’s policy; in February, the platform announced it would no longer accept recycled tweets. In both of these instances, it meant businesses would have to adjust their online marketing strategies in order to keep their content in front of as many eyeballs as possible.

There’s no doubt about it, in order to see a return on investment in social […] Read more

How to Promote Your Local Business on Facebook

How to Promote Your Local Business on Facebook

Are you concerned about the latest updates to the Facebook algorithm and how they’ll affect your business?

Here’s the reality: Facebook algorithms are here to stay. Your impulse might be to get angry at Facebook because you’d like to benefit from free organic reach to build your business. We get it, from a business owner’s point of view, it feels obnoxious. But being angry is actually misguided.

Facebook has to continually make updates to their platform to ensure that the user experience is positive and that all of those 2.07 billion monthly active users keep coming back. If Facebook got spammy, people […] Read more

The Instagram Shadowban: What is it & What to do about it

The Instagram Shadowban: What is it & What to do about it

Have you fallen victim to the Instagram shadowban? Maybe you have, and you haven’t even realized it yet!

What is it?

So what is the Instagram shadowban and why has it been making bloggers, influencers, and entrepreneurs pull their hair out for the past several months? No, it’s not a complete ban. Your account won’t be suspended. Instead, the shadowban limits your brand’s visibility in the hashtag search.

**To be clear, Instagram has said that this was an unitentional glitch in the system, not a conscious algorithm adjustment. However, people continue to experience the shadowban so the bug seems to be at least […] Read more

How to Use Social Media Engagement to Grow Your Business

How to Use Social Media Engagement to Grow Your Business

Should you be engaging with your customers on social media? You better believe it!

But there are two sides to the answer of the social media engagement question—why you need to engage with your customers on social media… and how to do it.

Why Engage?

Pssst! In case you haven’t heard: People don’t like to be sold to!

Nobody likes to be told what they want. It’s obnoxious and spammy. But people do like to be engaged. The brands that are engaging with people on social media are actually making more sales than those that are just hard selling. It’s a fact! 80% of […] Read more

How to Improve your Marketing ROI with Facebook Ads

How to Improve your Marketing ROI with Facebook Ads

Are you concerned about how much you’re spending on your marketing vs. the return you’re getting? You should be!

More often than not, you have to spend money to make money—but it’s not just about spending cash. It’s also about expending resources. This includes your own time, as well as any time that any of your team members are spending on any kinds of marketing. If you’re not tracking your results vs. your spending, then you’re probably wasting time and money.

And by the way, if you’re sharing content on Facebook, it’s quite possible that almost no one is seeing your content. […] Read more

Business Owners: Are You Wasting Your Time on Social Media?

Business Owners: Are You Wasting Your Time on Social Media?

As a business owner, are you spending your precious time on social media marketing that could be better spent growing your business?

Probably!

Is social media marketing important?

Absolutely! It’s critical!

Does that mean that you should be managing it?

Heck no! In fact, it’s probably a terrible use of your time.

Being a business owner means wearing a lot of hats. From sales to management, to product/service delivery to accounts receivable and payable, the work never stops. You’re the person with the big vision who needs to push your business forward. Getting bogged down with nitty gritty daily tasks is a time killer—and it can […] Read more