When it comes to Marketing are you more like Duracell or the Energizer Bunny?

How much attention should you pay to your competition? Are you more like Duracell or the Energizer Bunny? When it comes to marketing, you might think that you’re taking the “high road” by disregarding your competition, but you can learn a lot from keeping an eye on their marketing strategy.

Here’s an excerpt from an article entitled 6 Steps to Dominate a Competitor’s Social Media Marketing:

“First, you need to get a better idea of what’s going on. This starts withobservational research. Play the role of a follower and try to understand why that company’s strategy is appealing. What kinds of posts is it making? How frequently? What’s its brand voice like? How are its current followers responding?” Click here to read the article.