Facebook & Instagram Advertising
Strategic Facebook & Instagram Marketing
Advertising on Facebook and Instagram is extremely effective for many brands. The key is to make sure you’ve set up pixel tracking and that you’re retargeting potential customers with a fluid campaign that takes them through the buying process.
For Facebook and Instagram advertising to really work, you must take into account the full user experience, from the initial ad to spark interest, through to brand building, establishing trust, and finally into transaction conversion. The process includes:
- Ad creation, including a minimum of A/B testing (and often C/D testing) ⬇️
- Tracking the success of each ad creative and language
- Creation of landing pages for each ad with call-to-action tracking ⬇️
- Unique links on each landing page to track the success of each landing page
- Retargeting ads to website visitors with additional A/B ad creatives ➡️ Multi-ad process ⬇️
- Follow through to ultimate sales conversions
We project manage your Facebook advertising campaign or (Instagram advertising campaign, also managed through the Facebook ads manager) from start to finish. Services include marketing for business, personal brands, perpetual, ongoing, or seasonal campaigns, business or product launches, and more.
Facebook & Instagram Campaigns include:
- Marketing Strategy
- Identification & Location of Target Customers
- Brand Messaging
- Custom Branded Visual Assets
- Creation of Custom Landing Pages for Ads
- Full Campaign Implementation
- Pay-Per-Click Advertising Tracking
- Monitoring of Follower Engagement
- Response to Social Interactions
- Coordination of Website Analytics
- Content Review & Client Approval
- Campaign Reporting
If you’re looking for a team who can partner with your business and take you through advertising that actually converts, don’t hesitate to get in touch!
We value honesty. If your business isn’t the right fit for our ervices, we’ll tell you.