Guide To Social Media Image Sizes

Social media is an essential component of modern marketing. It can help businesses reach potential customers, build relationships, and increase brand awareness. A key part of this is creating engaging visuals that capture the attention of your target audience.

Knowing the optimal image sizes for the different social media platforms can be a challenge. Below are some of the most popular social media platforms and their recommended image sizes to help you create the most effective visuals for your campaigns.

Why Does Image Size Matter?

Social media algorithms prioritise optimized images, so images that are the right size for that platform are pushed to more people for better reach. The recommended image sizes are based on factors like easy downloading and display within the platform, without cropping, and for viewers to see on a range of devices. Instagram for Promoting Business

Instagram is excellent for promoting businesses, with over 500 million daily users.

90% of Instagrammers follow at least one business. Two-thirds of Instagram business profile visits are from non-followers. 70% of shoppers look at Instagram when considering a purchase, and 50% of people on Instagram are more interested in a brand after seeing ads for it.

Instagram now has more business-friendly features, like business profiles and ads. It is increasingly becoming a critical venue for marketing.

Facebook Image Sizes

Facebook is one of the most widely used social media platforms, with over 2.95 billion users worldwide. Ensure your visuals look their best on Facebook and use the recommended image sizes. For your profile picture, this is 180 x 180 pixels.

For a Facebook cover photo, the recommended size is 820 x 312 pixels with an aspect ratio of 16:9. For shared images, the recommended size is 1200 x 630 pixels. The maximum file size for Facebook images is up to 45 MB for JPEGs and 60 MB for PNGs.

Twitter Image Sizes

Twitter is another popular social media platform, with over 450 million users worldwide. To make sure your visuals look their best on Twitter, the recommended image size for your Twitter profile picture is 400 x 400 pixels, with a maximum file size of 2 MB. For cover photo images, the recommended size is 1500 x 500 pixels with an aspect ratio of 3:1. For shared images, the recommended size is 900 x 450 pixels.

Instagram Image Sizes

Instagram is one of the most popular photo-sharing platforms, with over 1 billion users worldwide. To ensure your visuals look their best, the recommended Instagram profile picture size is 320 x 320 pixels, although it displays at 110 x 100.

For shared images, the recommended size is 1080 x 1080 pixels; square images are best. For Instagram stories image size, 1080 x 1920 pixels is best with an aspect ratio of 9:16.

LinkedIn Image Sizes

LinkedIn is a popular business-oriented social media platform, with over 875 million users worldwide. To make sure your visuals look their best on LinkedIn, the recommended image size for your profile picture is 400 x 400 pixels. For profile cover photos, the recommended size is 1584 x 396 pixels, with an aspect ratio of 4:1.

For shared images, the recommended size is 1200 x 627 pixels. A LinkedIn stories image should be 1080 x 1920. A LinkedIn post image size of up to 8 MB can be uploaded.

Pinterest Image Sizes

Pinterest is becoming an increasingly popular platform, with over 459 million users worldwide, because of its unique image-focused platform. To ensure your visuals look their best on Pinterest, the recommended image size for a profile photo is 165 x 165 pixels.

For shared images, 735 x 1102 pixels is recommended; for these, a landscape image with a 16:9 image aspect ratio is best. A maximum file size of 20 MB for posts is allowed.

YouTube Image Sizes

YouTube is the world’s most popular video-sharing platform, with over 2 billion users worldwide. To make sure your visuals look their best on YouTube, the recommended image size for a profile photo is 800 x 800 pixels. For channel art, the recommended size is 2560 x 1440 pixels.

For thumbnails, the recommended size is 1280 x 720 pixels. Your banner image size should be at least 2048 x 1152 pixels. If you go with less than 1235 x 338 pixels, text or logos may be cut off. An aspect ratio of 16:9 is best. A maximum file size of 6 MB is possible.

Snapchat Image Sizes

Snapchat is a popular messaging and image-sharing platform, with over 250 million users worldwide. To ensure your visuals look their best on Snapchat, the recommended image size for personal profile pictures is 1080 x 1080 pixels. For shared images, the recommended size is 1080 x 1920 pixels. An aspect ratio of 9:16 is recommended for image posts. The maximum file size is 5 MB.

TikTok Image Sizes

TikTok is a popular video-sharing platform, with over 800 million users worldwide. To make sure your visuals look their best on TikTok, the recommended image size for profile pictures is 1080 x 1080 pixels. For shared videos, the recommended size is 1080 x 1920 pixels at a 1:1 or 9:16 ratio.

Enhancing Social Media Campaigns With Perfect Visual Content

Creating enticing and attractive visuals for your social media campaigns can be a challenge. Using the optimal social media image sizes is an essential component in ensuring you have effective visuals to capture the attention of your target audience.

Following image size guidelines ensures you have visuals that are not pixelated or do not show properly on the social media platform they are intended for. It allows your visuals to stand out, exactly how you intended them to.

Get Professional Help To Optimize Image Dimensions and The Power Of Visuals

The Barker Social team can help you optimize your social media image sizes and create visually powerful social media marketing to support your advertising efforts.