Instagram Celebrates Pride with New Features

Instagram Celebrates Pride with New Features

NEWS: Digital Marketing NEWS: Social Media Marketing

New features are rolling out this month on Instagram just in time to celebrate Pride.

The first new features include a Pride-themed story ring and rainbow gradient hashtags.

In a blog post from Instagram titled, “Celebrating #UntoldPride this Pride,” the Facebook-owned company wrote, “No matter how you celebrate Pride, you can do it colorfully across Instagram. Together with GLAAD, we’ve identified prominent and popular hashtags – such as #lgbtq, #bornperfect, #equalitymatters, #accelerateacceptance, or #pride2019 – that the LGBTQ+ community uses to share and connect with each other. When you use these hashtags in Feed this month, they will be displayed in a rainbow gradient. New this Pride, when you use these hashtags in Stories, your story ring will turn rainbow while the photo or video is live for 24 hours.”

What’s more, in an effort to accommodate non-binary users, Instagram is now allowing users to choose a custom gender, rather than making them choose from its previous binary gender selections.

The social media giant has also joined forces with The Trevor Project to create a guide to online well-being and self-care, illustrated by Ashley Lukashevsky. This guide will give LGBTQ+ teens the tools they need to keep safe and supported.

Lastly, you’ll see features about inspiring LGBTQ+ creators on the official @instagram account, as well as LGBTQ+ artists including @codymesh, @amberarcadia, @danmollervfx, @shaunpez, @chrislprice creating special camera effects just for Pride.

These special Instagram Pride features for 2019 will start rolling out this week. How will you express your #UntoldPride?


Todd Foster

As a dedicated Digital Marketing Strategist at Barker Social, I am passionate about helping businesses unlock their full potential online. With a focus on results-driven strategies, I aim to deliver measurable success for our clients.