Is Mobile Always Best?

Mobile is always better, right? Except when it isn’t. We came across this article in Forbes that articulates some very important differentiators about when to focus on mobile marketing, and when to target laptop and PC users. Here’s an excerpt from the article entitled Not All Marketing Campaigns Should Be Designed With A Mobile-First Approach:

“Depending on the type of business, a client may receive the majority of their online traffic through searches conducted on traditional desktops or laptops. An example of this would be companies that primarily serve other businesses (B2B) because employees in B2B organizations are highly likely to conduct online searches from their office computer rather than their mobile device.” Click here to read the full article.