Social Media Listening, Not Just Talking
The biggest challenge that brands face is understanding that social media can’t be all about sales. When you’re constantly promoting yourself, nobody wants to listen. But when you learn to listen to your followers and potential customers, you can start to build real relationships that will convert into sales. Here’s an excerpt from an interesting article:
“Brands should also engage in social media monitoring and social media listening. In fact, doing one provides data for the other. They may sound the same, but social media monitoring merely compiles data, while social media listening involves making sense of it and taking action.”
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