Social Media Listening, Not Just Talking

Social Media Listening, Not Just Talking

Old Barker Social News

The biggest challenge that brands face is understanding that social media can’t be all about sales. When you’re constantly promoting yourself, nobody wants to listen. But when you learn to listen to your followers and potential customers, you can start to build real relationships that will convert into sales. Here’s an excerpt from an interesting article:

“Brands should also engage in social media monitoring and social media listening. In fact, doing one provides data for the other. They may sound the same, but social media monitoring merely compiles data, while social media listening involves making sense of it and taking action.”

Read the article here. 




An entrepreneur at heart, Chachi has spent nearly two decades developing business and creative problem solving skills. He has a knack for quickly and accurately assessing a situation, pushing through the fluff, and finding the most streamlined and cost effective solution for the underlying problem. When he’s not working on Barker projects, you’ll likely find him out on his motorcycle or dancing the Tango or the Lindy Hop.


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