Business Blogging Doesn’t Have to Be Difficult
Yes, You Need a Business Blog and No, It Doesn’t Have To Be Difficult
Do I really need a business blog?
We hear this question all the time.
People would like us to tell them no, that they don’t need a blog, but the truth is that blogging is the best sure-fire way to create valuable content for your existing and potential customers.
What does that mean exactly? It means that quality content is the best way to engage with people, not just sell to them.
If you aren’t producing value-added content, all you’re doing is selling. And the fact is that people don’t like to be sold to. But a business blog makes content generation easy, because it provides you with oodles of content that will engage your audience.
When it comes right down to it, blogging doesn’t have to be difficult.
It’s All About Storytelling & Solving Problems
All you have to do is put yourself in your target customers’ shoes and start storytelling. Talk about a problem and explain how to solve that problem in a way that people can relate to. Sure, the end goal will be to tie the solution into your business offerings, but if you just put on your storytelling hat instead of your selling hat, an amazing thing starts to happen:
They spend more time on your website and on your social media platforms. They start to feel like you understand them. They start to get to know you. And over time, that all builds trust that helps them to decide to buy from you.
Sounds pretty good, right?
Don’t Over-Complicate It
You know your business. Pick an angle that has both a problem and a solution. Ask questions to engage your reader so that it’s easy for them to relate the problem in your story to their own situation. Make it feel personal, and keep the language simple and easy to read.
Once you’ve established the problem, explain the solution. That’s where you can give your business a little plug in a natural way that isn’t overbearingly salesy. And you know what, it works!
Do you find it hard to sit down and write?
It’s true that not everyone is a natural writer. You might not have the gift of gab, or you might get so caught up with exactly what words you should use that you feel crippled when you sit down to write. Here are a few tips:
- Give yourself a time limit to write the first draft of the blog post. I suggest 30 minutes to an hour maximum.
- Start with an idea that includes a problem and a solution.
- Jot down the main points that you want the blog post to cover.
- Ask a question that you can pose to the reader to make the problem relatable to them on a personal level.
- Write to the reader using “you” and “your” so that it’s direct, not vague.
- Explain the problem.
- Explain the solution.
- Finish the first draft. Then, set it aside for a day (or more).
- Return to your first draft later for a second round of tweaks.
- Give your second draft to someone else to proofread.
- Give it one last scan to make sure you’re happy with their edits and voila!
- Don’t get caught up in the individual words and sentences in your first draft. You can clean it up later.
- Don’t overthink it. Just start writing based on the notes you outlined (Step 3).
Make Proofreading a Priority
We recommend giving your second draft to someone else to proofread so that the third and final draft has always been read by a second set of eyes that you trust. Knowing that someone else will be proofreading it will help ease the burden of worry about any typos that your spellcheck or Grammarly might miss.
I always have one of our copy editors proofread my work. Engaging a professional copy editor could put your mind at ease and help you get out a great finished product with minimal effort and maximum results.
Just knowing that someone else will proofread your work is often enough to boost your blogging productivity, letting you plough forward and write more efficiently.
Writer’s Block? Too Busy to Blog?
If you give writing a go and you’re still having trouble churning out the first draft of 400 to 700 words in under an hour, or if you’re just too busy, it can be well worth your while to get help. Blogging may just not be a good use of your time. If it’s daunting or you just don’t have a knack for it, that’s what a ghost blogger is for.
As ghost bloggers, we write about all sorts of topics on behalf of our clients. Sometimes clients like you give us topic ideas and maybe a few notes, or sometimes we suggest topics and take care of all the research. It’s affordable and effective.
Added Benefits of Blogging
Not only is blogging great for your readers, but it’s also great for your SEO. I’ve worked with a client who had us ghost blogging for them on a schedule of 4 blog posts a week, because it was so effective for their sales and business growth. Blogging put them at the top of the Google search rankings and kept them a cut above their competition.
When you get right down to it, a business blog can really add value to your business. So what’s stopping you? Break down the obstacles by putting blogging on your schedule and sticking with it, or by getting the help of professional copy editors and ghost bloggers. At Barker Social, this is our specialty and we’d be happy to give you a free consultation. Just give us a shout!