Marketing Tips for Medical Spas
Did you know the medical spa industry is worth 3.97 billion and is projected to increase by 8% through 2022?
Medical spas have cultivated an ardent following with clients who want to look and feel their best! It’s no surprise that interest in these services is high—and so is the revenue. That is, if you have the right marketing to help drive clients to use your services.
With the right strategic medical spa marketing, you can grow and scale your medical spa businesslike never before. As expert digital marketers with extensive experience writing medical spa blog posts and industry articles, we wanted to share some of our top marketing tips for medical spas.
Make the Right Impression and Convert Browsers into Clients with a Professional Website
Here’s an important fact: 81% of people do their research online before choosing to make an appointment at a medical spa or before they book any kind of service for that matter. Even when people learn about your business from a different marketing source, like by word of mouth or a print ad, they’re still going to follow up online.
Your website is your 24-hour storefront, and a quality website is a lead-generating machine. Your website represents the first real interaction with you, your brand, and your business for all your potential clients. The old adage, “You never get a second chance to make a great first impression” absolutely holds true for your website.
As a marketing tool, we can’t stress enough the importance of a good website. A high-quality website will tell your brand’s story, build trust, and convert browsers into buyers. It needs to feel fresh, clean, and professional. I you want potential clients to trust you and feel comfortable undergoing your medical spa treatments, it must be mobile responsive, easy to navigate, and on-brand.
Keep in mind that you only have a few seconds to grab the attention of your potential clients, so you need clear calls to action right on the homepage; this will better guide your prospects to the information they’re looking for.
Pro Tip: Research has found that 70% of clients prefer to book appointments online. By adding a way for your clients to book appointments directly on your website, you’re sure to convert more prospects into paying clients.
Build Trust and Position Yourself as An Expert with an Active Business Blog
The trick to a good blog is that it’s not a sales page.
That’s something important to understand about both your business blog and your social media content; your primary focus shouldn’t be selling. The goal should be to build a trusting relationships by providing valuable information that engages your audience and establishes your expertise.
When you create the right value-added content, your medical spa services will practically sell themselves. The point of blog posts and daily news articles is to relate to your specific niche in a way that’s useful, engaging, educational, or entertaining for your target audience. By doing so, you’ll appeal to your niche readers in a way that establishes familiarity and trust. This relationship helps your audience feel more confident purchasing your services and prepares them to feel confident to buy from you.
Always keep in mind that if you aren’t producing value-added content, all you’re doing is selling, and no one likes to be sold to or told what they want.
With that in mind, not all blogs are created equal. The best types of medical spa advertising content are those that tell a story. For example, you can tell the story of a woman who was suffering from low self confidence after her kids left for college and write how the services you offer at your medical spa have helped her. Now she looks radiant is living her best life with new found confidence. Or you can write about popular treatments with celebrities and how you don’t have to be a movie star to look red carpet ready! You might also ask permission to write about a few of your favourite clients and their experiences with your medical spa.
What’s more, the blog posts you write provide great content to share on social media to build credibility with your followers and stay active on each platform.
An active business blog is also full of keyword strings that Google will pick up to help drive traffic to your website. Updating your website frequently through your blog posts and news updates not only keeps your target audience engaged and excited to visit your website, but Google will also love you and rank you higher in their searches.
Create a Strong Social Media Presence
With more than 3 billion active users on social media, maximizing your social performance should be a top priority for your medical spa marketing strategy.
Social media is not only a great way to boost your brand presence, but it’s also an excellent way to manage your medical spa’s reputation, offer excellent customer service, and educate and attract new clients.
It’s vital to position yourself as a trustworthy expert in the medical spa industry because your clients need to feel confident that they’re in the best, professional hands when undergoing medical spa procedures. Your website will work hand in hand with your social media presence to build that trust.
Your content shouldn’t only be sales. We recommend a maximum of 20% direct promotional content with a mix of content marketing (blog posts), curated content from industry sources, attractive visuals, and on-brand fun and engaging questions and “social” content.
But it’s not enough to simply post on social media in today’s ever-changing digital landscape. If you want the algorithms to work for you then you need a mix of organic content alongside paid ads, and you need to not only share original, valuable content, but also engage in active outreach. You can do this by joining Facebook groups and Instagram pods and commenting on and liking other people’s posts. It’s also important to ask relevant questions about other people’s content while retweeting and sharing curated content to build relationships and get your brand name out there.
Ensure your Target Customers can Find You with SEO
With a great website, a strong social media presence, and an active business blog full of valuable and relevant content for your target audience, you’re laying the groundwork for your website to be found by Google. However, active Search Engine Optimization (SEO) is worth investing in, particularly in the medical spa industry. It’s the kind of business that is perfectly positioned to take advantage of local and “near me” searches so that Google shows prospective clients in your area your business first, before your competitors.
The internet has revolutionized how people search for services. Regardless if they’re new to the world of medical spa treatments or searching for a new medical spa, almost all clients will turn to the internet. That means it’s essential for your spa to appear in the first three listings when people search for Medical Spas.
SEO is a complicated beast and there are many behind-the-scenes technical approaches to optimizing your website that are best left in the hands of SEO professionals. However, there are some things you can also do yourself. Along with maintaining an active business blog, we highly recommend that you claim your local listing with Google My Business. Create a personalized profile by adding photos of your business and updates. Always ensure that your listing is live, accurate, and up to date. This will help local clients find your business much more easily.
Let Barker Social Help
All of these marketing tips will really help your medical spa grow and scale, but as you can see, it takes a lot of time and a professional touch to implement a strategy and to execute all of the actual work. Luckily, investing in the services of a professional marketing agency like Barker Social can really pay off!
Our team consists of social media experts and professional copywriters who know precisely how to craft engaging, valuable content that’ll hook your target audience and position your medical spa as the expert you are! From your website to content writing to social media to SEO, we work with medical spas just like yours to bark your brand to your clients.