Outsource your Business Blogging for Maximum ROI
Will an active business blog make a difference to your business?
The answer is YES.
- An active business blog provides extensive content to help build a trusting relationship with your audience.
- Frequent updates to your blog enhance the way Google ranks your website.
Entrepreneurs build entire business empires based solely around their Google rankings and online content. And it’s one of the most cost-effective ways to push your brand forward.
What does “active” mean exactly? How often should your business post new content? For businesses who want to dominate in Google searches, that could be as frequent as daily posts—yes daily!—while for other businesses one new article a week could be sufficient.
We work with one company writing 5 articles a day, which works in tandem with their SEO to dominate their industry. In other cases, one targeted blog update a week can hit the spot just right and support steady business growth.
Both quality and quantity are important when it comes to your business blog, so outsourcing your blogging to a professional copywriter who knows how to write and optimize for top Google rankings is an investment that pays dividends when it comes to your ROI.
Your Google Ranking Matters
Don’t underestimate the power of Google. On average, 33% of search traffic will visit the site ranked number one in their search results… by listing #10, only a measly 2.4% clicks and visits the website. Even worse, up to 95% of the traffic doesn’t even bother looking at the results on page two.
You’ve undoubtedly heard about the importance of search engine optimization (SEO) and how Google ranks your website. Having a content-rich business blog elevates the way Google analyzes your website.
The more relevant content you post that’s rich in industry-related keywords, the more Google will show your website in searches. That makes it easier for your prospective clients who are already actively searching for content in your industry to find your business.
Every blog post is an opportunity to populate your website with relevant keywords that your target customers are searching for; the more valuable and relevant the content you post, the better Google will rank your site.
Frequency of content updates also matters. You can improve your SEO by showing Google that your website is continually being refreshed with new relevant blog posts—and Google loves all those frequent updates. The more often you update your site, the more that Google will recognize that your business is active and you’ll have better success with their algorithms.
Winning Content Earns Trust
In today’s digital world, (valuable) content is king! One of the most important advantages of having an active business blog is that frequent blogging builds trust with your potential customers.
Great content engages your target audience by giving them an opportunity to get to know you and what your brand stands for. It’s a chance to position yourself as an expert in your industry by sharing helpful knowledge that will benefit your readers. Having value-added content raises your esteem and expertise in the eyes of your customers and gives your audience the chance to get to know you. With the right copy, you can establish familiarity and even intimacy with your target audience. Sharing insights and knowledge are some of the strongest ways to build brand trust. And the more trust you build, the more you can engage your customers, make more sales, and win more repeat clients.
Strategic content marketing in the form of blogging will highlight your brand’s expertise and, most importantly, will show your readers that your products and services are exactly right for them. Good content makes people feel like you “get” them, and when your prospects feel understood by you, they’ll feel confident making purchases with you.
Having an active business blog also gives your existing and potential clients a reason to visit your website regularly, which further enhances your relationship with them and deepens their trust of your brand.
Ultimately, all that great content helps achieve strong brand awareness and accelerated business growth.
Outsourcing is Cost-Effective and Efficient
Think about it; you’re surely an expert in your field, but that doesn’t mean that writing yourself is a good use of your time. Far from it! Full-time ghost copywriters are fast, professional, and cost-effective. They can work from your guidance and notes, or they can take care of the research. A good professional writer can also research and suggest topics that your target audience is interested in, taking care of the full blogging cycle for you.
You can be as hands-on or -off as you would like, but ultimately the professional ghostwriter has the methodology in place to churn out quality content on a steady, predetermined schedule without ever missing a deadline.
By outsourcing your blogging needs, you’ll be giving your clients exactly what they’re looking for in a way that highlights your experience and authority while accelerating your Google-ranking potential.
This will ultimately lead to more sales because your prospective clients will have an easier time finding you online. Not only that but even if they aren’t ready to buy today, they’ll remember you and keep you in mind when they’re ready to make a purchasing decision.
Outsource Your Blogging with Barker Social
Our daily news and blogging team consists of professional writers who will help your business grow through enticing, optimized, and well-written copy that will boost your Google rankings and attract your prospective customers.
We’re experts at building brands online, establishing familiarity and trusting relationships with your target market, and turning “browsers” into buyers. Plus, our well-written, rich copy is magnetic for Google’s algorithms, helping your prospective clients find you first!
If you would like to learn more about how outsourcing your blogging can grow your business, drop us a line. We offer a free marketing consultation, and we’d be happy to evaluate your current practices and suggest how we can help achieve all your blogging goals together.