Everyone likes to talk about Return on Investment, but how many businesses are actually explaining and backing up their ROI with meaningful data?
At Barker Social, we also talk a lot about “ROI”—but we’re not just tossing it around as a buzzword.
There’s something important to understand about social media marketing: Unless you’re in e-commerce selling something directly online and you’re measuring the immediate sales conversions of your social media campaigns, measuring your social ROI is not straightforward.
Social media marketing is about brand visibility, and for most businesses it has to be measured differently.
We’ve isolated the two most important metrics that we track and calculate on a monthly basis in our detailed monthly reports:
Cost Per Exposure & Cost Per Engagement
These two metrics are an important part of our accountability as they demonstrate the return on investment that our clients are looking for: spend vs. result.
- A good Cost Per Exposure is somewhere in the range of $0.01 and $0.1. In May of 2017, the average Cost Per Exposure for our clients was $0.025.
- A good Cost Per Engagement is somewhere in the range of $0.40 and $1.20. In May of 2017, the average Cost Per Engagement for our clients was $0.75.
Data & Reporting
We provide detailed reports to track your spend vs. results on a monthly and ongoing basis. Our reports provide insights and key performance indicators to measure the health and growth of our marketing campaigns. We show you real numbers to illustrate the return you’re getting on your investment.
Our cost-effective marketing plans provide results backed up by real numbers so you never have to wonder “if it’s working” again. We’ll show you real data that’s easy to understand and useful for your business growth.
- Investing in marketing without measuring the results
- Neglecting your website and social platform analytics
- Overpaying for in-house marketing staff
- Handing off social management to an inexpert team member
- Wasting time trying to manage ad hoc social media updates yourself
Social media marketing can generate fantastic results. 80%* of social network users connect with brands on social media and more than 60%* of those people are more likely to seek out a product or service after seeing it on social media!
In fact, brands that share fun, engaging, customized content on social networks generate 3X* more customers than traditional marketing… and it costs 62%* less!
A well-executed social strategy can achieve incredible results at ⅕ of the cost of traditional marketing. Unlike print, radio, posters, or billboard advertising, we’ll show you real data about who’s clicking, what hooks them, and how much time they’re spending on your website. No more putting out an ad and hoping for the best. We take the guesswork out of advertising.
We’re dedicated to giving you a successful return on your investment and we aren’t shy to tell you that we’re really good at what we do.
We offer a money back guarantee on the first month of your campaign.
If you’re not completely satisfied with our work and the results of the campaign, we’ll refund your money† because if you’re not satisfied, then neither are we.
We value honesty. If your business isn’t the right fit for social media, we’ll tell you.
*State of Inbound Marketing, Demand Metric
†Refund is based on the first month of the campaign, after the 15-30 day set up process.