We believe in accountability, transparency, and client approval on all content. That’s why we submit all content to our clients for review and approval before it goes live.
Our social media packages include one round of edits to ensure that all brand content meets and exceeds your expectations.
All social media images are created in the appropriate sizes for your campaign including Facebook, Twitter, Instagram, LinkedIn, and Pinterest sizes.
Here is some sample visual content from the Ride for SickKids, sent for approval before posting. The graphics shown here are in the Twitter sizes and were also created in Instagram/Facebook sizes for this campaign.
All of us at the Ride for SickKids would like to wish you a happy Canada Day! Time to hit the open road! #RFSK #CanadaDay #Canada150
How is your fundraising going? Remember that for every $100 you raise, you’ll receive a raffle ticket for a chance to win a 2017 Harley! #RFSK
Tag your updates and photos with #RFSK and @ride4sickkids! We’ll be awarding a prize to the best tagged photo on the day of the ride.
The best photo will be featured on our website and will receive free entry into next year’s ride… not to mention bragging rights! #RFSK
Be sure to use our hashtag #RFSK, especially on Instagram and Twitter!
Tomorrow is the big day! We can’t wait to see you there. Let’s ride! #RFSK
This is it, folks! It’s time to hit the road for one of the best causes around. Don’t forget to tag your photos with #RFSK and @ride4sickkids!
Thank you to everyone who participated in yesterday’s ride. What a day! Keep your photos rolling in tagged with #RFSK & @ride4sickkids!
Here is some sample written content for CAMP, sent for approval before posting. The shorter Twitter hooks appear on the right and often include @tags to include shoutouts for networking and engagement.
The examples shown here are from the July 2017 CAMP theme: Social Etiquette.
| Facebook & LinkedIn | Shorter for Twitter |
| The 5 W’s of Social Media for Business http://bit.ly/2uhBhdx #socialetiquette | The 5 W’s of #SocialMedia for Business http://bit.ly/2uhBhdx #socialetiquette |
| “What can social media really do for my business?” Explained: http://bit.ly/2uhBhdx #socialetiquette | “What can #socialmedia really do for my business?” Explained: http://bit.ly/2uhBhdx #socialetiquette |
| How can you make social media work for your business? Let’s dive in! http://bit.ly/2uhBhdx #socialetiquette | How can you make #socialmedia work for your business? Let’s dive in! http://bit.ly/2uhBhdx #socialetiquette |
| Scale your social media strategy in accordance with your company growth. http://bit.ly/2uhBhdx #socialetiquette | Scale your #socialmedia strategy in accordance with your company growth. http://bit.ly/2uhBhdx #socialetiquette |
| Answer these five questions to better position yourself on social media: http://bit.ly/2uhBhdx #socialetiquette | Answer these five questions to better position yourself on #socialmedia: http://bit.ly/2uhBhdx #socialetiquette |
| If handled well, social media can have a measurable impact on your business. http://bit.ly/2uhBhdx #socialetiquette #smallbiz #socialmedia | If handled well, #socialmedia can have a measurable impact on your business. http://bit.ly/2uhBhdx #socialetiquette #smallbiz |
| WHY are you on social media? (This should be a required question on any social media sign up page.) http://bit.ly/2uhBhdx #socialetiquette | WHY are you on #socialmedia? (This should be a required question on any social media sign up page.) http://bit.ly/2uhBhdx #socialetiquette |
| Ah, content. The challenge faced by all brands in the digital space. Learn about social media for small business. http://bit.ly/2uhBhdx #socialetiquette | Content: The challenge faced by all brands. Learn about #socialmedia for small business. http://bit.ly/2uhBhdx #socialetiquette |
| Many entrepreneurs are quick to jump on the social media bandwagon, but few truly understand how best to employ it. http://bit.ly/2uhBhdx #socialetiquette | Many entrepreneurs are quick to jump on the #socialmedia bandwagon but few truly know how best to employ it. http://bit.ly/2uhBhdx |
| The internet is drowning in business social media accounts that have no idea why they’re online in the first place. http://bit.ly/2uhBhdx #socialetiquette | The internet is drowning in business #socialmedia accounts that have no idea why they’re online in the first place. http://bit.ly/2uhBhdx |
| LinkedIn Must: Have a Complete Profile! http://bit.ly/2vqFYXE #socialetiquette #LinkedIn | #LinkedIn Must: Have a Complete Profile! http://bit.ly/2vqFYXE #socialetiquette |
| LinkedIn: Network, Connect & Participate. Where to start: http://bit.ly/2vqFYXE #socialetiquette #LinkedIn | #LinkedIn: Network, Connect & Participate. Where to start: http://bit.ly/2vqFYXE #socialetiquette |
| What course of action will yield the best results on LinkedIn? http://bit.ly/2vqFYXE #socialetiquette #LinkedIn | What course of action will yield the best results on #LinkedIn? http://bit.ly/2vqFYXE #socialetiquette |
| Remember: LinkedIn is an investment. It’s a marathon, not a sprint. http://bit.ly/2vqFYXE #socialetiquette #LinkedIn | Remember: #LinkedIn is an investment. It’s a marathon, not a sprint. http://bit.ly/2vqFYXE #socialetiquette |
| There is an art to leveraging the tools on LinkedIn to work for you. http://bit.ly/2vqFYXE #socialetiquette #LinkedIn | There is an art to leveraging the tools on #LinkedIn to work for you. http://bit.ly/2vqFYXE #socialetiquette |
| LinkedIn provides the tools to brand yourself as a leader in your industry. http://bit.ly/2vqFYXE #socialetiquette #LinkedIn | #LinkedIn provides the tools to brand yourself as a leader in your industry. http://bit.ly/2vqFYXE #socialetiquette |
| You *must* maintain your LinkedIn profile. Guest contributor Courtney Rosebush explains why: http://bit.ly/2vqFYXE #socialetiquette | You *must* maintain your #LinkedIn profile. Guest contributor Courtney Rosebush explains why: http://bit.ly/2vqFYXE #socialetiquette |
| Whether it’s friends or co-workers, extending a LinkedIn invitation helps build your network. http://bit.ly/2vqFYXE #socialetiquette | Whether it’s friends or co-workers, extending a #LinkedIn invitation helps build your network. http://bit.ly/2vqFYXE #socialetiquette |
| Creating new connections on LinkedIn can lead to new business opportunities, friendships, etc. http://bit.ly/2vqFYXE #socialetiquette | Creating new connections on #LinkedIn can lead to new business opportunities, friendships, etc. http://bit.ly/2vqFYXE #socialetiquette |
| LinkedIn is one of the most powerful social networking and marketing tools currently available. http://bit.ly/2vqFYXE #socialetiquette | #LinkedIn is one of the most powerful social networking and marketing tools currently available. http://bit.ly/2vqFYXE #socialetiquette |
| Have you ever logged into your LinkedIn account and seen the thousands of articles, comments, job posts, etc. and not known where to begin? http://bit.ly/2vqFYXE #socialetiquette | Have you ever logged into your #LinkedIn account and not known where to begin? http://bit.ly/2vqFYXE #socialetiquette |
| LinkedIn is free to join and provides access to connect with thousands of business professionals and like-minded people in many industries. http://bit.ly/2vqFYXE #socialetiquette | #LinkedIn provides access to connect with thousands of professionals and like-minded people in many industries. http://bit.ly/2vqFYXE |
| By classifying LinkedIn users as 1st, 2nd, and 3rd degree connections, you can determine who knows who and leverage these relationships to obtain introductions. http://bit.ly/2vqFYXE #socialetiquette | #LinkedIn 1st, 2nd, and 3rd degree connections help you determine who knows who to leverage relationships. http://bit.ly/2vqFYXE |
| Contributing to LinkedIn Group conversations, posting new articles, and commenting on other people’s work are all forms of participation that you should engage in. http://bit.ly/2vqFYXE #socialetiquette | #LinkedIn Ideas: Contributing to Group conversations, posting new articles, commenting on other people’s work: http://bit.ly/2vqFYXE |
| One of the primary functions of LinkedIn is to meet and network with other people. If you don’t put yourself out there, you’re not getting the full benefit of the site. http://bit.ly/2vqFYXE #socialetiquette | One of the primary functions of #LinkedIn is to meet and network with other people. http://bit.ly/2vqFYXE #socialetiquette |
| In order to generate success on LinkedIn, you need to give it time and have patience. If you’re willing to put in the time and effort, LinkedIn can do wonderful things for your professional and personal career. http://bit.ly/2vqFYXE #socialetiquette | If you’re willing to put in the time and effort, #LinkedIn can do wonderful things for your career. http://bit.ly/2vqFYXE #socialetiquette |
| Never ignore negative feedback. It won’t go away. http://bit.ly/2wj7Kle #socialetiquette #socialmediatips | Never ignore negative feedback. It won’t go away. http://bit.ly/2wj7Kle #socialetiquette #socialmediatips |
| Always acknowledge negative feedback so that the customer feels heard. http://bit.ly/2wj7Kle #socialetiquette #socialmediatips | Always acknowledge negative feedback so that the customer feels heard. http://bit.ly/2wj7Kle #socialetiquette #socialmediatips |
| Remember: It costs less money to keep a customer than to find a new one. http://bit.ly/2wj7Kle #socialetiquette #socialmediatips | Remember: It costs less money to keep a customer than to find a new one. http://bit.ly/2wj7Kle #socialetiquette #socialmediatips |
| How do you react when someone says something negative about your business? http://bit.ly/2wj7Kle #socialetiquette #socialmediatips | How do you react when someone says something negative about your business? http://bit.ly/2wj7Kle #socialetiquette #socialmediatips |
| Do you know how to respond to negative reviews and comments on social media? http://bit.ly/2wj7Kle #socialetiquette #socialmediatips | Do you know how to respond to negative reviews and comments on social media? http://bit.ly/2wj7Kle #socialetiquette #socialmediatips |
| Rise above your defensive feelings to find the grain(s) of truth in negative feedback. http://bit.ly/2wj7Kle #socialetiquette | Rise above your defensive feelings to find the grain(s) of truth in negative feedback. http://bit.ly/2wj7Kle #socialetiquette |
| The golden rule in communications is to make sure that you reply so that your customer feels heard. http://bit.ly/2wj7Kle #socialetiquette #socialmediatips | The golden rule in communications: reply so that your customer feels heard. http://bit.ly/2wj7Kle #socialetiquette #socialmediatips |
| Once negative comments have been made, it’s important to step up to the plate and show that you’re a professional brand. http://bit.ly/2wj7Kle #socialetiquette #socialmediatips | Once negative comments have been made, step up to the plate and show you’re a professional brand. http://bit.ly/2wj7Kle #socialetiquette |
| Apologizing for how a negative experience made a customer feel can go a long way in improving their perception of your business. http://bit.ly/2wj7Kle #socialetiquette #socialmediatips | Apologize for how a negative experience made a customer feel to improve the perception of your brand. http://bit.ly/2wj7Kle #socialmedia |
| From Facebook and Twitter to TripAdvisor and Yelp, social media helps us connect with our customers… unfortunately, this also open us up to criticism. http://bit.ly/2wj7Kle #socialetiquette #socialmediatips | Social media helps us connect with our customers… Unfortunately, it also open us up to criticism. http://bit.ly/2wj7Kle #socialetiquette |
| If you can go beyond your defensive instinct and fine-tune your social listening skills, you’ll have the opportunity to uncover some important information from your customers that could help you improve your overall business. http://bit.ly/2wj7Kle #socialetiquette #socialmediatips | Fine-tune your #sociallistening skills to uncover information that could help improve your overall business. http://bit.ly/2wj7Kle |
| Content marketers will agree – the practice of ad blocking reinforces the need to implement as much valuable content as possible. http://bit.ly/2rof11b #marketing | The practice of ad blocking reinforces the need to implement as much valuable content as possible. http://bit.ly/2rof11b #marketing |
| Ad blocker or not, you can’t keep a good marketing message down. http://bit.ly/2rof11b #marketing #CanadianMarketer | Ad blocker or not, you can’t keep a good marketing message down. http://bit.ly/2rof11b #marketing #CanadianMarketer |
| In order to get targeted traffic to your Trade Show booth, you’re going to have to target your approach. http://bit.ly/2tvLxPH #marketing | In order to get targeted traffic to your Trade Show booth, you’re going to have to target your approach. http://bit.ly/2tvLxPH #marketing |
| If you want potential customers to find you at a Trade Show, consider using targeted mobile advertising. http://bit.ly/2tvLxPH #marketing | If you want potential customers to find you at a Trade Show, consider using targeted mobile advertising. http://bit.ly/2tvLxPH #marketing |
| Need to drive traffic to your Trade Show booth? We’ve got some helpful tips for you! http://bit.ly/2tvLxPH #marketing #CAMPmarketing | Need to drive traffic to your Trade Show booth? We’ve got some helpful tips for you! http://bit.ly/2tvLxPH #marketing #CAMPmarketing |
| Trade Show tip: Create a targeted list of prospective clients before attending the show. More tips: http://bit.ly/2tvLxPH #marketing | Trade Show tip: Create a targeted list of prospective clients before attending the show. More tips: http://bit.ly/2tvLxPH #marketing |
| Here’s some advice on how to get the traffic you’re looking for at your next Trade Show appearance. http://bit.ly/2tvLxPH #marketing | Here’s some advice on how to get the traffic you’re looking for at your next Trade Show appearance. http://bit.ly/2tvLxPH #marketing |
| Attention, marketers! Have you joined a professional association? Here are some great reasons to: http://bit.ly/2rE476O #CAMPmarketing | Attention, marketers! Have you joined a professional association? Here are some great reasons to: http://bit.ly/2rE476O #CAMPmarketing |
| Marketers: Don’t miss out on the many opportunities that a professional association offers. http://bit.ly/2rE476O #marketing | Marketers: Don’t miss out on the many opportunities that a professional association offers. http://bit.ly/2rE476O #marketing |
| Take your career to the next level by joining a professional marketing association. http://bit.ly/2rE476O #CanadianMarketer | Take your career to the next level by joining a professional marketing association. http://bit.ly/2rE476O #CanadianMarketer |
| Organizations can greatly benefit from joining a professional association. http://bit.ly/2rE476O #marketing #CAMPmarketing | Organizations can greatly benefit from joining a professional association. http://bit.ly/2rE476O #marketing #CAMPmarketing |
| Got questions about Twitter and hashtags for your PR and marketing? We’ve got answers! http://bit.ly/1QpMi4f #marketing #twitter | Got questions about Twitter and hashtags for your PR and marketing? We’ve got answers! http://bit.ly/1QpMi4f #marketing #twitter |
| What are “Twitter parties” and how can they help with your branding? http://bit.ly/1QpMi4f #marketing #twitter | What are “Twitter parties” and how can they help with your branding? http://bit.ly/1QpMi4f #marketing #twitter |
| Tweets with hashtags generate twice the engagement in the form of clicks, retweets, favourites, and replies as those without. http://bit.ly/1QpMi4f #marketing #twitter | Tweets with hashtags generate 2x the clicks, retweets, favourites & replies as those without. http://bit.ly/1QpMi4f #marketing |
| Get the most out of your Twitter hashtags. http://bit.ly/1QpMi4f #marketing #CAMPmarketing | Get the most out of your Twitter hashtags. http://bit.ly/1QpMi4f #marketing #CAMPmarketing |
| What exactly is Twitter “good for” in PR and marketing? Several things. http://bit.ly/1QpMi4f #marketing #CAMPmarketing | What exactly is Twitter “good for” in PR and marketing? Several things. http://bit.ly/1QpMi4f #marketing #CAMPmarketing |
| It’s often said that Gen Y, or millennials, have a short attention span. So, how do you market to them effectively? http://bit.ly/2rEYzJ1 #marketing | It’s often said that Gen Y, or #millennials, have a short attention span. So, how do you market to them effectively? http://bit.ly/2rEYzJ1 |
| Want to connect with millennials? Here are some tips on how to reach them when marketing: http://bit.ly/2rEYzJ1 #CanadianMarketer | Want to connect with millennials? Here are some tips on how to reach them when marketing: http://bit.ly/2rEYzJ1 #CanadianMarketer |
| Most experts agree, networking is the best way to land a job in your field. Today, more than ever, it’s about who you know. http://bit.ly/2rCmo9g #CanadianMarketer #CAMPmarketing | Most experts agree, #networking is the best way to land a job in your field. http://bit.ly/2rCmo9g #CAMPmarketing |
| How does the average, regular person without a wealth of high profile connections get noticed? http://bit.ly/2rCmo9g #CAMPmarketing | How does the average, regular person without a wealth of high profile connections get noticed? http://bit.ly/2rCmo9g #CAMPmarketing |
| The annual membership fee for joining a professional marketing association is well worth the investment. http://bit.ly/2rCmo9g #CAMPmarketing | The membership fee for joining a professional #marketing association is well worth the investment. http://bit.ly/2rCmo9g #CAMPmarketing |
| How to Optimize Your Facebook Dark Posts http://bit.ly/2urxRWp #Facebook #socialmedia | How to Optimize Your #Facebook Dark Posts http://bit.ly/2urxRWp by @eleanorpie via @smexaminer #socialmedia |
| Social media automation: Oxymoron or godsend? http://mklnd.com/2tLJl9Q #socialmedia #automation | Social media automation: Oxymoron or godsend? http://mklnd.com/2tLJl9Q via @marketingland #socialmedia #automation |
| How Do Facebook Ads Work for Small Business? https://shar.es/1B8IjF #Facebookads #smallbusiness | How Do Facebook Ads Work for Small Business? https://shar.es/1B8IjF via @socialmedia2day #Facebookads #smallbusiness |
| 7 Ways to Find Readers and Subscribers When No One Knows You Yet http://bit.ly/2sG5Cqv #socialmedia | 7 Ways to Find Readers and Subscribers When No One Knows You Yet http://bit.ly/2sG5Cqv via @copyblogger #socialmedia |
| Content Marketing: Five Steps For Creating Insatiable Posts That Rank http://bit.ly/2ttNRHP #contentmarketing | Content Marketing: Five Steps For Creating Insatiable Posts That Rank http://bit.ly/2ttNRHP via @forbes #contentmarketing |
| Content Marketing Musts: 5 Keys To Driving Sales With Content http://bit.ly/2ttQ5ad #contentmarketing | Content Marketing Musts: 5 Keys To Driving Sales With Content http://bit.ly/2ttQ5ad via @forbes #contentmarketing |
| Implementing B2B Content Marketing – A Proven 7 Step Approach http://b2c.news/IqQGXW #contentmarketing | Implementing B2B Content Marketing – A Proven 7 Step Approach by @boboord http://b2c.news/IqQGXW via @B2Community #contentmarketing |
| The 4 Most Essential Hashtags for Content Marketing http://bit.ly/2tuk420 #contentmarketing #hashtags | The 4 Most Essential Hashtags for Content Marketing http://bit.ly/2tuk420 via @SocialNewsDaily #contentmarketing #hashtags |
| 3 Key Tips to Help Maximize Your Long-Form Content on LinkedIn http://bit.ly/2txIEPm #contentmarketing #Linkedin | 3 Key Tips to Help Maximize Your Long-Form Content on LinkedIn http://bit.ly/2txIEPm (by @JohnNemo) #contentmarketing #Linkedin |
| We Made These 10 Social Media Mistakes so You Don’t Have To http://bit.ly/2txufTc #socialmedia | We Made These 10 Social Media Mistakes so You Don’t Have To http://bit.ly/2txufTc via @buffer #socialmedia |
| Why You Need Social Proof on Your Website http://entm.ag/0ma #testemonials | Why You Need Social Proof on Your Website via @Entrepreneur by @artofonline http://entm.ag/0ma #testemonials |
| Here’s a super-easy way to grow your small business https://usat.ly/2txwp5k #socialmedia #smallbusiness | Here’s a super-easy way to grow your small business https://usat.ly/2txwp5k via @usatoday #socialmedia #smallbusiness |
| 4 Key Influencer Marketing Trends to Watch http://bit.ly/2sOAcy3 #influencers #marketing | 4 Key Influencer Marketing Trends to Watch http://bit.ly/2sOAcy3 via @socialmedia2day #influencers #marketing |
| 5 Strategies Agencies Can Use to Help Clients Build Their Marketing Reach Online https://shar.es/1BUMjt #socialmedia | 5 Strategies Agencies Can Use to Help Clients Build Their Marketing Reach Online https://shar.es/1BUMjt via @socialmedia2day #socialmedia |
| Grin and Share It: 5 Tips for Business Owners Who Hate Social Media http://bit.ly/2sNUsQq #socialmedia #SMM | Grin and Share It: 5 Tips for Business Owners Who Hate Social Media http://bit.ly/2sNUsQq via @navSMB #socialmedia #SMM |
| Your Social Media Marketing Is Only as Good as Your Content http://adweek.it/2tRIaqb #contentmarketing | Your Social Media Marketing Is Only as Good as Your Content http://adweek.it/2tRIaqb via @adweek #contentmarketing |
| Why Quality Content is the Foundation of SEO http://b2c.news/UebxTp #contentmarketing | Why Quality Content is the Foundation of SEO http://b2c.news/UebxTp via @B2Community |
| The 7 Elements of an Irresistibly Compelling Offer http://entm.ag/68a #copywriting | The 7 Elements of an Irresistibly Compelling Offer http://entm.ag/68a via @Entrepreneur by @wanderlustworkr #copywriting |
| How to Repurpose Videos Into Many Forms of Valuable Content http://bit.ly/2txGAXS #videomarketing | How to Repurpose Videos Into Many Forms of Valuable Content http://bit.ly/2txGAXS via @smexaminer #videomarketing |
| How to Create Instagram Stories Ads for Traffic and Conversions http://bit.ly/2txJZWl #InstagramAds | How to Create Instagram Stories Ads for Traffic and Conversions http://bit.ly/2txJZWl via @smexaminer #InstagramAds |
| Creating Advanced Facebook Custom Audiences Using Google Tag Manager http://bit.ly/2txvr9j #Facebook #GoogleTagManager | Creating Advanced Facebook Custom Audiences Using Google Tag Manager http://bit.ly/2txvr9j via @smexaminer #Facebook #GoogleTagManager |
| The Top 10 Tips For Facebook Advertising Success http://bit.ly/2rEKbSO #socialmedia #advertising | The Top 10 Tips For Facebook Advertising Success http://bit.ly/2rEKbSO via @bandt #socialmedia #advertising |
| 10 Little-Known Facebook Marketing Features and Hacks You Can Try Today http://bit.ly/2rEMF3B #facebookmarketing | 10 Little-Known Facebook Marketing Features and Hacks You Can Try Today http://bit.ly/2rEMF3B via @buffer #facebookmarketing |
| How To Improve Search Engine Ranking With Social Media Marketing? http://bit.ly/2rEnlup #socialmedia #marketing | How To Improve Search Engine Ranking With Social Media Marketing? http://bit.ly/2rEnlup #socialmedia #marketing |
| The 5 Biggest Influencer Marketing Myths That Won’t Die http://entm.ag/v09 #marketing #socialmedia | The 5 Biggest Influencer Marketing Myths That Won’t Die via @Entrepreneur by @sujanpatel http://entm.ag/v09 #marketing #socialmedia |
| How to Engage Prospects on LinkedIn: A 5-Step Plan for Better Leads http://bit.ly/2rEA2FT #linkedin #socialmedia | How to Engage Prospects on LinkedIn: A 5-Step Plan for Better Leads http://bit.ly/2rEA2FT #linkedin #socialmedia |
| How to Use Twitter Analytics: 17 Simple-to-Find Stats to Help You Tweet Better http://bit.ly/2rEzuzM #twitter #analytics | How to Use Twitter Analytics: 17 Simple-to-Find Stats to Help You Tweet Better http://bit.ly/2rEzuzM #twitter #analytics |
| 5 Signs It’s Time to Stop Your Content Marketing Campaign http://bit.ly/2rElvKf #contentmarketing | 5 Signs It’s Time to Stop Your Content Marketing Campaign http://bit.ly/2rElvKf via @IAmAaronAgius, @sejournal |
| Technical SEO vs Content Marketing: Which Matters More? http://bit.ly/2rEFpEM #contentmarketing #SEO | Technical SEO vs Content Marketing: Which Matters More? http://bit.ly/2rEFpEM via @sitepointdotcom |
| How Social Media Marketing Stabilize Your Google Ranking http://bit.ly/2rEqfzj #socialmedia | How Social Media Marketing Stabilize Your Google Ranking by @57rahis http://b2c.news/EY0JtZ via @B2Community #socialmedia |
| Your Content Marketing Won’t Work Without This http://www.copyblogger.com/copy/ #contentmarketing | Your Content Marketing Won’t Work Without This http://www.copyblogger.com/copy/ via @copyblogger #contentmarketingv |
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