Spanish Content Creation & Translation
Click here to read this article in Spanish.
Does your target customer speak Spanish as either a first or second language?
Often we have an idea of who would benefit from our products or services, but we don’t always think about it in terms of language preferences… And as a result, you might be missing out!
Google rankings and online content can help entrepreneur build entire business empires! It’s actually one of the most cost-effective ways to get your brand in front of the right audience.
For example, if you’re selling a line of organic, all-natural hair dye that ships to the USA and Canada, chances are you understand that your target market is women from the ages of 16 to 48 living in these countries.
But did you know that there are more Spanish speakers in the United States than in Spain? Even in Canada, Spanish ranks in the top 5 languages with more than 500,000 Spanish-speakers in the country.
This means that if you aren’t optimizing your website and social media presence for different languages around the world, you’re missing out on traffic. Plain and simple.
So if you’re looking to increase traffic to your business website (and really, who isn’t?) it’s time to start translating your content into different languages.
Don’t Underestimate the Power of Google
An average of 33% of search traffic visits the site ranked number one on Google’s search results, but by listing #10, only a paltry 2.4% of search traffic visits the website. And the worst part? Up to 95% of search traffic doesn’t even look at the results from page two.
One of the best ways to rank number one on Google is to have a content-rich business blog because it elevates the way Google analyzes your website. And what better way to have a content-rich blog than to have your content in more than one language?
If you have relevant content that’s rich in industry-related keywords, you’ll increase how often Google shows your website in searches. And this is no different when it comes to Spanish content too.
Every blog post represents a chance to populate your website with relevant keywords in both English and Spanish that your target audience is searching for; and the more pertinent and valuable your content is, the more chances that Google will rank your site on the number one page.
Another great way to get Google to rank your website is to update your blog frequently. If you really want to be assertive about your rankings, we even recommend posting daily. Yes daily! Google loves frequent updates, and the more often you update your site, the more Google will recognize your business as active, giving you better success with their algorithms. Translating all your content into Spanish is a great way to update your blog more frequently.
Outsource Your Spanish Content Creation and Translation
You and your team are busy enough as it is. Luckily, outsourcing your blogging needs is not only efficient, but it’s cost-effective too. A professional ghostwriter knows how to churn out quality content on a steady, predetermined schedule and won’t ever miss a deadline.
By hiring a professional copywriter and translator to take care of your blogging needs, you’ll ultimately increase your brand visibility, which will result in more sales and an increased return on your investment.
Barker Social Can Help
At Barker Social, we’ve hand-picked a team that writes, refines, and manages your message with both your needs and your target audience’s needs in mind.
Our daily news and blogging team is made up of professional writers and translators who will help your business grow with appealing, optimized, and well-written copy that will boost your Google rankings and attract your prospective clients in both English and Spanish.
So if you’re looking for brand-building experts that know how to establish familiarity and trust with your target market, or if you’re hoping to turn more “browsers” into buyers, get in touch with us for a free marketing consultation.
