Social Media Advertising is No Joke

Social Media Advertising is No Joke

Have you tried advertising on Facebook with confusing or just plain lousy results?

Did you think, “hey I’ll place this ad on Facebook and hundreds of people will flock to my online store or business,” but then nothing happened?

Yup. It’s a common pitfall. Many people have the mindset that all they have to do is put up an ad on a social media platform and voila! The sales will roll in. The fact is that it’s a lot more complicated than that.

And if you’re spending money without getting results then you know better than anyone that it’s not funny!

Just because we […] Read more

Why Facebook Ads Are Essential for Your Business

Why Facebook Ads Are Essential for Your Business

Do you share content regularly on your business’ Facebook page? Great! “Getting social” is important for all contemporary businesses. However, it’s quite possible that almost no one is seeing your content.

The fact is, unless you’re boosting some of that content and, more importantly, running Facebook ads, your reach is extremely limited.

It all boils down to Facebook’s algorithms. These algorithms may seem annoying, but there’s actually a good reason for them. Facebook has controls in place to make sure that the platform doesn’t get too “spammy”, which would alienate many of its active users. If people were to log in to […] Read more

Social Networking without Ads?

As marketers, we see the value of ads, but we certainly understand that too much advertising would drive people away from social networks like Facebook. Each network has to find a balance between profitability and the user experience.

There’s an article on the subject entitled, Can an ad-free, subscription-based social network exist? Here’s an excerpt:

“Facebook knows that keeping users on its site helps ad revenue, hence the constant changes to its algorithm. In fact, it’s willing to curtail the amount of news and branded content if it means keeping user engagement high.”

Click here to read the article. 
[…] Read more