Outsource your Business Blogging for Maximum ROI

Outsource your Business Blogging for Maximum ROI

Will an active business blog make a difference to your business?

The answer is YES.

Absolutely.

Why?

An active business blog provides extensive content to help build a trusting relationship with your audience.
Frequent updates to your blog enhance the way Google ranks your website.

Entrepreneurs build entire business empires based solely around their Google rankings and online content. And it’s one of the most cost-effective ways to push your brand forward.

What does “active” mean exactly? How often should your business post new content? For businesses who want to dominate in Google searches, that could be as frequent as daily posts—yes daily!—while for other businesses one […] Read more

Accelerate your SEO with Daily Industry News

Accelerate your SEO with Daily Industry News

Want to kill it with Google and see your search engine rankings soar???

One of the most effective ways to win Google’s oh-so-fickle heart is by creating daily industry news content as part of your marketing strategy.

Google Rankings Matter

Let’s face it; Google rankings are incredibly competitive. Everyone is vying for the number one search engine ranking or, at the very least, a front page ranking. If you want your target customers to be able to find you, you’re going to need Google to rank you as high as possible.

The importance of top billing in Google searches is more critical than many […] Read more

How to Leverage Evergreen Content for more Successful Marketing

How to Leverage Evergreen Content for more Successful Marketing

Are you working harder or smarter when it comes to your social media marketing?

We see it time and again: business owners and marketing staff working to generate brand new content on a daily, weekly, bi-weekly, or monthly basis. They rack their brains to write new content, send it out, and then repeat the process. It’s time consuming and can feel very repetitive. It’s not that they’re doing something wrong… but it’s not very efficient or strategic.

Consider this: how much of your content could be useful to share again some time down the road?

If your content and messaging was good the […] Read more

What a Bad Conference Taught Me About Value

What a Bad Conference Taught Me About Value

Today I attended a conference that was selling “Kool-Aid.” I don’t mean the actual drink powder. I’m referring to propaganda.

Not familiar with the expression “drinking the Kool-Aid”?

It’s a figure of speech that refers to any person or group who knowingly goes along with a doomed or dangerous idea because of peer pressure. The phrase derives from the Jonestown deaths of ’78 when over 900 members of the Peoples Temple, followers of Jim Jones, died by drinking a mixture of a powdered soft drink flavouring agent laced with cyanide.*

So yeah. This conference was selling “Kool-Aid”, but I wasn’t drinking it. Some […] Read more

What Kinds of Content Should you include in your Social Media Marketing Mix?

What Kinds of Content Should you include in your Social Media Marketing Mix?

Are you over-selling on social media?

How much of your content should actually be promotional? What other kinds of content should you be sharing on social media?

We all know that the entire point of business is to make money. That’s what makes the economy go round. But in today’s social world, the ABC (always be closing) mentality just doesn’t work, and if your brand comes off as too salesy, it can have a negative impact on your brand’s overall image.

It’s important to plan and constantly reevaluate your brand’s marketing mix. You need to balance your directly promotional content with informational updates […] Read more

Blog Writing Checklist: 6 Writing Tips to Create Better Content

Blog Writing Checklist: 6 Writing Tips to Create Better Content

Want to improve your writing to engage more customers?

Imagine how much your business could grow if you had more steady, regular traffic to your website!

That’s the purpose of a business blog.

Remember, visitors to your website are prospective customers. It’s important to have an active, well-written business blog filled with informative content because it hooks prospects to your brand and gives them a reason to regularly visit your website.

A good blog builds active readership and, over time, turns those readers into customers.

Most people don’t have the time or expertise to write their own blog posts so they hire a ghost blogger […] Read more

Referral Guide for Writing Blog Posts

Here’s a great article with some complimentary ideas to our own Blog Writing Checklist: 6 Writing Tips to Create Better Content. This one is entitled, A “Cheat Sheet” For Writing Blog Posts That Go Viral.

Click here to read the full article

#blogging #copywriting #content

Read our article here:

Blog Writing Checklist: 6 Writing Tips to Create Better Content

[…] Read more