Outsource your Business Blogging for Maximum ROI

Outsource your Business Blogging for Maximum ROI

Will an active business blog make a difference to your business?

The answer is YES.

Absolutely.

Why?

An active business blog provides extensive content to help build a trusting relationship with your audience.
Frequent updates to your blog enhance the way Google ranks your website.

Entrepreneurs build entire business empires based solely around their Google rankings and online content. And it’s one of the most cost-effective ways to push your brand forward.

What does “active” mean exactly? How often should your business post new content? For businesses who want to dominate in Google searches, that could be as frequent as daily posts—yes daily!—while for other businesses one […] Read more

The Holy Grail of Digital Marketing: Blogging, SEO, & Social Media

The Holy Grail of Digital Marketing: Blogging, SEO, & Social Media

So you’re running a business? Maybe you’ve recently launched… or perhaps you’ve been around for a while but you’re ready to push your business to the next level?

Next Steps: Scale + Grow

What better way to help your business expand in today’s market than by using digital advertising? Social media, blogging, and SEO are powerful marketing tools in their own right but when they all come together and work in unison, that’s when you really hit the holy grail of digital marketing.

You probably realize that you need to leverage the power of the internet to grow and scale your business, especially […] Read more

7 Big Reasons to Outsource Your Marketing

7 Big Reasons to Outsource Your Marketing

Your receptionist isn’t a marketing expert (and neither are you)

Are you handing off social media management to an inexpert team member? Or wasting time trying to manage ad-hoc social media updates yourself? Or worse, maybe you’re neglecting social media marketing altogether?

Business owners and leaders often have the inclination to do everything themselves. But you don’t have to–and shouldn’t–do it alone. Here are seven great reasons why outsourcing your marketing will help you to reach more customers, saving you time and money in the process.

1. You don’t need to (and can’t) wear all the hats

I hope this doesn’t come as a […] Read more

What a Bad Conference Taught Me About Value

What a Bad Conference Taught Me About Value

Today I attended a conference that was selling “Kool-Aid.” I don’t mean the actual drink powder. I’m referring to propaganda.

Not familiar with the expression “drinking the Kool-Aid”?

It’s a figure of speech that refers to any person or group who knowingly goes along with a doomed or dangerous idea because of peer pressure. The phrase derives from the Jonestown deaths of ’78 when over 900 members of the Peoples Temple, followers of Jim Jones, died by drinking a mixture of a powdered soft drink flavouring agent laced with cyanide.*

So yeah. This conference was selling “Kool-Aid”, but I wasn’t drinking it. Some […] Read more

Referral Guide for Writing Blog Posts

Here’s a great article with some complimentary ideas to our own Blog Writing Checklist: 6 Writing Tips to Create Better Content. This one is entitled, A “Cheat Sheet” For Writing Blog Posts That Go Viral.

Click here to read the full article

#blogging #copywriting #content

Read our article here:

Blog Writing Checklist: 6 Writing Tips to Create Better Content

[…] Read more

So you’re looking for the best copywriter in Toronto?

Copywriting & Blogging in Toronto

So you’re looking for the best ghost blogger and copywriter in Toronto?

What to look for in a copywriter or ghost blogger:

Excellent writing samples available upon request, including the copy on their own blog and website.
Extensive experience writing in a variety of industries–possibly even in your own industry, but particularly able to demonstrate a wide range and scope.
Clear project pricing. Rather than getting bogged down by per word or by the hour rates, you should be able to get a clear project rate for your request.
Always works with a copy editor.
Pleasant, client-focused customer service and attention to detail.

We might be […] Read more