Social Media Advertising is No Joke

Social Media Advertising is No Joke

Have you tried advertising on Facebook with confusing or just plain lousy results?

Did you think, “hey I’ll place this ad on Facebook and hundreds of people will flock to my online store or business,” but then nothing happened?

Yup. It’s a common pitfall. Many people have the mindset that all they have to do is put up an ad on a social media platform and voila! The sales will roll in. The fact is that it’s a lot more complicated than that.

And if you’re spending money without getting results then you know better than anyone that it’s not funny!

Just because we […] Read more

The Instagram Shadowban: What is it & What to do about it

The Instagram Shadowban: What is it & What to do about it

Have you fallen victim to the Instagram shadowban? Maybe you have, and you haven’t even realized it yet!

What is it?

So what is the Instagram shadowban and why has it been making bloggers, influencers, and entrepreneurs pull their hair out for the past several months? No, it’s not a complete ban. Your account won’t be suspended. Instead, the shadowban limits your brand’s visibility in the hashtag search.

**To be clear, Instagram has said that this was an unitentional glitch in the system, not a conscious algorithm adjustment. However, people continue to experience the shadowban so the bug seems to be at least […] Read more

How to Apply the Principles of Content Marketing on Instagram

How to Apply the Principles of Content Marketing on Instagram

Have you considered that Instagram, a completely visual platform, can still be a great tool for content marketing?

Maybe you’ve adopted the principles of content marketing for your business website, blog, white papers, etc. Great! But what about your Instagram marketing?

First of all, it’s important to understand what exactly content marketing is:

con·tent mar·ket·ing
Noun

a type of marketing that involves the creation and sharing of online material (such as blog posts and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

Content marketing is all about creating valuable […] Read more

Use Instagram to Maximize Your Branding Potential

Use Instagram to Maximize Your Branding Potential

Are you leveraging Instagram’s branding potential in creative and impactful ways?

If your business isn’t on Instagram, it should be! We’ve already discussed the benefits of Instagram extensively in another blog post, but here’s a quick refresher: In 2016, 48.8% of brands were on Instagram and that number is predicted to rise to 70.7% in 2017.* Also, engagement with brands on Instagram is ten times higher than on Facebook, 54 times higher than on Pinterest, and 84 times higher than on Twitter.* There’s no doubt about it, Instagram needs to be an important part of your marketing strategy.

So, how you can […] Read more

How to Run Better Instagram Marketing

How to Run Better Instagram Marketing

Is your business on Instagram?

More than 25 million businesses currently on Instagram and this number is on the rise.*

Instagram is terrific for business because it’s one of the “fun” social media platforms—unlike LinkedIn, and these days, Twitter–but without the limitations of the Facebook algorithms, which require you to pay to boost posts to get traction. Also, Instagram doesn’t present the extreme challenges like those you’ll find on Snapchat that make it hard for brands to reach new audiences.

Engagement with brands on Instagram is 10 times higher than on Facebook, 54 times higher than on Pinterest, and 84 times higher than […] Read more

You’re Doing it Wrong – Social Media Tips for Brands & Pages

You’re Doing it Wrong – Social Media Tips for Brands & Pages

Are you staying up-to-date on the latest trends, changes, and opportunities on social media?

The social media landscape is continuously changing. What worked for your brand yesterday might not be the best use of your time and resources tomorrow. It’s important to stay on top of the latest social media news to ensure that you’re bringing your marketing A-Game and not falling behind the curve.

Here are some of the biggest social media pitfalls that we see on a daily basis.

Facebook
Facebook Pitfall — Posting too infrequently

Remember when we all limited the number of posts that we shared on our […] Read more

Who are the Social Media Influencers in your Industry?

Facebook and Instagram aren’t just for fun. For people who accumulate a large following and are deemed as “taste makers” and influencers, it can be a profitable business. Here’s a good article by Jules Schroeder for Forbes:

“If you’ve got a following on a major platform like Instagram, Facebook, Youtube, Snapchat, or Twitter, chances are it’s worth something.

Companies recognize the value of a loyal following, and are increasingly turning to social media influencers to promote their products. In 2015, social media ad spending exceeded $23 billion worldwide, and is expected to increase, meaning there’s a huge opportunity for social influencers to […] Read more

What Social Media Networks are Right for your Business?

What Social Media Networks are Right for your Business?

Does your business have to be on every social media platform?

When you hear that Facebook Live, Periscope, and Snapchat are all the rage, you might think that you have to get on every single social media platform. Are you missing out by not jumping on all of them?

Of course you should keep your ear to the ground to stay aware of the latest trends so that you don’t fall behind on something that does prove to be very important. But it’s not the tool that’s the important thing.

It’s much more critical to understand who your target customers are.

When […] Read more

Instagram Tools for Marketers

Are you taking advantage of the best Instagram tools? Sue B. Zimmerman recommends Iconosquare, Social Rank, Hootsuite, and People Map.  Is there anything missing from the list that you would add?

Here’s an excerpt:

“As a marketing and social media manager, you’re always looking for the best time-saving tools. But with over 1.2 billion likes on Instagram daily, it’s often difficult to find the apps that will help you reach your social media communications goals. Satisfy your appetite for apps, and check out four of my favorite apps for social media managers…”

Click here to read the article

 

[…] Read more