Why Your Facebook Ads Should Never Point to Your Home Page

Why Your Facebook Ads Should Never Point to Your Home Page

Are your Facebook ads pointing to your website’s homepage?

We’d better have a look at why that isn’t such a great idea and what you should do instead.

The ROI of Facebook Ads

Facebook and Instagram are the best platforms to run digital promotions for most businesses. Both are owned and operated by Facebook and managed through the Facebook Business Manager. No other platform even comes close to garnering the results that Facebook gets when it comes to advertisements. In almost every case, Facebook ads beat Twitter and LinkedIn ads for return on investment.

Of course, maximizing the effectiveness of your Facebook ads takes […] Read more

How to Express VALUE in your Marketing

How to Express VALUE in your Marketing

What does value really mean?

When it comes to business, value is the usefulness, worth, and importance of your products and services… Not in your mind but in the minds of your customers. This comes from how well a product fulfills customer needs and matches customer preferences.

Your Unique Value Proposition

Your value proposition is the way in which you express the worth of your product or service so that it’s attractive to customers. It’s what makes them want to buy the first time and it’s also what keeps them coming back for more. Mick Jagger might not be able to get satisfaction, […] Read more

Include a Chatbot as Part of Your Digital Marketing Strategy

Include a Chatbot as Part of Your Digital Marketing Strategy

Has this ever happened to you?

Something goes wrong with your phone bill. You don’t want to sit on hold for what feels like hours on end listening to the same elevator music, so you head to their website instead. You notice that they offer a “chat” option. Soon after, you’re talking to a helpful, polite employee who asks you some questions about your problem, then attempts to fix it…

Or maybe you’re browsing online and an item catches your interest, but you have some questions about it. Your curiosity is piqued, but you’re not quite ready to buy yet. Picking up […] Read more

The Two Most Important ROI Metrics for Social Media Marketing

The Two Most Important ROI Metrics for Social Media Marketing

What does all this ROI buzz really mean, anyway?

Everyone likes to talk about Return on Investment (ROI), and the #ROI hashtag is thrown around a lot, but how many people and businesses are actually explaining and backing up the ROI metric with meaningful data?

At Barker Social, we also talk a lot about “ROI”—but we’re not just tossing it around as a buzzword. Read on!

ROI & Social Media Marketing

But here’s the thing: Unless you’re in e-commerce selling something directly online and you’re measuring the immediate sales conversions of your social media campaigns, measuring your social media ROI isn’t all that straightforward.

In […] Read more

Don’t Get Caught Spamming: 10 Email Spam Laws You Need to Know for Your Marketing

Don’t Get Caught Spamming: 10 Email Spam Laws You Need to Know for Your Marketing

Are you using email marketing to connect with your customers?

Make sure you aren’t accidentally spamming them!

Unfortunately, even well-intentioned marketers may be in violation of spam laws.

Spammers have given email marketing a bad reputation with consumers. They’ve exploited e-newsletters by sending emails to anyone and everyone, regardless of how they obtained their data. Sometimes the content they send is actually for a real company but they’ve simply disregarded spam laws, while other times the spammers are actual criminals attempting to swindle unsuspecting recipients.

So how can you optimize your email marketing while ensuring that you follow the laws? Luckily, there’s just one […] Read more

Business Branding Tips & Guidelines

Business Branding Tips & Guidelines

Is your branding making a clear, understandable, and memorable impression on your customers?

Branding is all about creating an impactful look, feel, and message that the public will associate with your business. Your logo alone isn’t your brand, though it’s an important brand element. Neither is your social media voice, or the tagline that you use. The services that you offer are part of it. So is your customer service. Your business mandate and philosophy are both important, as is your website, the fonts that you use, and the business cards that you hand out. All of these components add up […] Read more

Why Your Customers Want to Know About Your Social Good

Why Your Customers Want to Know About Your Social Good

Guest Blog Post by Leah Feor of simplysustainableblog.com

How to Share Your Social Good Story

Does your business go above and beyond for the community? Your customers want to hear about it!

Corporate Social Responsibility (CSR) is the practice of doing more social good than is required by law or by industry standards. It’s going that extra mile when it comes to the wellbeing of community members and the environment.

Over the years, the focus on being socially responsible in business has grown, and it’s newsworthy for your audience.

Being Social About Being Socially Good

With an increase in demand for companies and corporations that are accountable […] Read more

The Secret to Growing Your Business is to Make People Care

The Secret to Growing Your Business is to Make People Care

Do you want to know the secret to growing your business?

You have to make people care.

When you find a way to make people care, you can turn “people” into “customers”.

“In our factory, we make lipstick. In our advertising, we sell hope.” -Peter Nivio Zarlenga

Why People Care

People don’t buy because you tell them to buy. They buy because they care about the product or service in some way. That caring comes from a sense that they’ll benefit in some way from the purchase. As human beings, we’re naturally driven by our own desires, and it’s the belief in personal benefit that […] Read more

10 Ways to Find More Customers on Social Media

10 Ways to Find More Customers on Social Media

Do you want more customers? Of course! We all do, or we wouldn’t be in business. The question is, how can you use social media to attract and convert more customers to build your business?

In 2016, social media networks boasted 2.3 billion users. These numbers will continue to grow. There’s no doubt that your target customers are on social media, but how can you find them, and how can you turn the followers that you do have into first-time and repeat customers?

Here are some great tips that can help to grow your business using social media.

1. Make it about Them

Remember, it’s […] Read more

Social Media & Personal Branding Tips for Solopreneurs

Social Media & Personal Branding Tips for Solopreneurs

How should you approach social media marketing for personal branding and entrepreneurship?

Branding is a hot topic these days, and personal branding is very powerful indeed. It’s worth investing time and energy into your online presence to reinforce the impression that you want to make on your existing and potential clients and customers.

How do you want people to think about you? How do you want them to feel when they hear your name? Because you do want them to think about you, remember you, and have feelings about you. You want to embed your personal brand into people’s hearts and minds […] Read more