By integrating your digital marketing in 2019, you can get out of the small pond mindset and reach out to more customers than ever in a wide open sea. […] Read more
If you’re looking for the best social media scheduler, you’ve got to try Cloud Campaign. We switched to Cloud Campaign a few months ago and we couldn’t be happier!
Context & Background
We’ve been working in social media for several years now and between our team, we’ve used most of the big scheduling tools that are available. For a long-time, MeetEdgar’s content recycling abilities were revolutionary and really helped to shape the way that we could execute smart and strategic content marketing campaigns; it was the basis for our social media methodology.
Yes, Edgar was a great tool for several years—the best even! […] Read more
So you’re running a business? Maybe you’ve recently launched… or perhaps you’ve been around for a while but you’re ready to push your business to the next level?
Next Steps: Scale + Grow
What better way to help your business expand in today’s market than by using digital advertising? Social media, blogging, and SEO are powerful marketing tools in their own right but when they all come together and work in unison, that’s when you really hit the holy grail of digital marketing.
You probably realize that you need to leverage the power of the internet to grow and scale your business, especially […] Read more
We’re well into 2018 and so far, it’s been a wild ride in the world of social media marketing! Even before #Facebookgate, Mark Zuckerberg had us panicking with the changes to Facebook and Instagram algorithms. There was also a change in Twitter’s policy; in February, the platform announced it would no longer accept recycled tweets. In both of these instances, it meant businesses would have to adjust their online marketing strategies in order to keep their content in front of as many eyeballs as possible.
There’s no doubt about it, in order to see a return on investment in social […] Read more
What does all this ROI buzz really mean, anyway?
Everyone likes to talk about Return on Investment (ROI), and the #ROI hashtag is thrown around a lot, but how many people and businesses are actually explaining and backing up the ROI metric with meaningful data?
At Barker Social, we also talk a lot about “ROI”—but we’re not just tossing it around as a buzzword. Read on!
ROI & Social Media Marketing
But here’s the thing: Unless you’re in e-commerce selling something directly online and you’re measuring the immediate sales conversions of your social media campaigns, measuring your social media ROI isn’t all that straightforward.
In […] Read more
NOTE: For a variety of reasons, in March 2018 we have decided to leave MeetEdgar and switch to Cloud Campaign. These reasons include:
Edgar’s inability to keep up with the LinkedIn API so that posts with visuals to LinkedIn only publish text
Similar inconsistency on Facebook
Slow customer service
No reporting (we were using a 3rd party reporting service but Cloud Campaign has upgraded their reporting mechanisms for us)
We’re very sad to break up with Edgar but we’ve been very impressed by Cloud Campaign’s customer service and care. They value our business and rather than ignoring our concerns, they’re constantly working to improve their […] Read more
Are you using photography to create social media ads and visuals? Will text be added to the photography to create the finished design? If so, we have some important tips to help guide your next photoshoot.
Even if you’re a great photographer with a fancy camera, if you’re not familiar with creating images that are compatible with various social media platforms, there are some important factors to keep in mind. Your lighting may be on point, your subjects styled just right, not a blinker in sight—but if you’re planning on adding text to your images and you haven’t kept some key […] Read more
Do you know how to respond to negative reviews and comments on social media?
From Facebook and Twitter to TripAdvisor and Yelp, social media helps us to connect with our customers. Unfortunately, this also open us up to criticism.
How do you react when someone says something negative about your business?
If you’re like most humans, your natural instinct will almost always be a defensive one. “No! They’re wrong!” As much as we might like to, acting on that trigger response just isn’t helpful.
What Can You Learn From the Feedback?
Usually there’s something to be learned from negative feedback. To do this, you need […] Read more
I attended a networking event last night and I was surprised by how few people included their social media handles on their business cards. This is such a missed opportunity, and it got me thinking about other missed opportunities to share your social media handles.
Most people will only pay attention to your business card once; the day after they’ve met you. That’s when people usually reach into their pocket, purse, or briefcase, see your card, and do their follow up. If you give people an easy way to connect with you, they’re much more likely to remember you months […] Read more
Is your branding making a clear, understandable, and memorable impression on your customers?
Branding is all about creating an impactful look, feel, and message that the public will associate with your business. Your logo alone isn’t your brand, though it’s an important brand element. Neither is your social media voice, or the tagline that you use. The services that you offer are part of it. So is your customer service. Your business mandate and philosophy are both important, as is your website, the fonts that you use, and the business cards that you hand out. All of these components add up […] Read more