When is an Ad not an Ad?

When is an Ad not an Ad?

Old Barker Social News

There are people of influence–where “influence” is defined by completely different parameters than it was in the days before social networking–being paid $75,000 or more to <3 love a brand on Instagram. But does that kind of a shout out amount to an ad? Or is it something else? Here’s an interesting read:

“However, while the agency suggests putting “#ad” or “#sponsored” at the start of those kinds of social media posts, or providing verbal disclosures in videos, there are no hard and fast rules.

“We’re not prescriptive about that,” said Mary K. Engle, the F.T.C.’s associate director for advertising practices. “But it has to be unambiguous.”

For example, simply saying “thank you” to a brand or adding “#sp” or “#spon” probably isn’t clear enough, while saying a brand is a “partner” probably is, she said.”

Read the article here:


An entrepreneur at heart, Chachi has spent nearly two decades developing business and creative problem solving skills. He has a knack for quickly and accurately assessing a situation, pushing through the fluff, and finding the most streamlined and cost effective solution for the underlying problem. When he’s not working on Barker projects, you’ll likely find him out on his motorcycle or dancing the Tango or the Lindy Hop.


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