Are You Marketing in a Small Pond or the Wide Open Sea in 2019?
By integrating your digital marketing in 2019, you can get out of the small pond mindset and reach out to more customers than ever in a wide open sea. […] Read more
What Every Business Needs for Successful Marketing in 2019
Can you keep up with the ever-changing world of marketing?
Disruption is very real in marketing. New tools and technologies emerge, innovative thinkers spin old tactics on their heads, and audiences everywhere continue to set the bar higher and higher as they’re exposed to exponentially more content every day.
As we look towards marketing in 2019, it’s important to look around the curve in preparation. From non-negotiables like a fully optimized website to scaling your business using content marketing and SEO, in 2019 you’re going to need to work even harder to stand out from the crowd and build trust with your […] Read more
Top Project Management Advice for Digital Marketing
Do you want to ensure that your next marketing campaign is the most successful ever? Here’s something important to keep in mind: it’s all about stellar project management skills.
Sure, marketing knowledge is important. Absolutely! Of course! But to be the best digital marketer you’ll need more than just technical know-how and theory. What you really need to be successful are top-notch project management skills, because strategizing and then bringing a marketing campaign to fruition is genuinely a multi-tiered project that requires sophisticated management.
Motion vs. Action
Ernest Hemingway once wrote, “Never mistake motion for action.” That’s especially poignant when you think about […] Read more
Why Your Facebook Ads Should Never Point to Your Home Page
Are your Facebook ads pointing to your website’s homepage?
We’d better have a look at why that isn’t such a great idea and what you should do instead.
The ROI of Facebook Ads
Facebook and Instagram are the best platforms to run digital promotions for most businesses. Both are owned and operated by Facebook and managed through the Facebook Business Manager. No other platform even comes close to garnering the results that Facebook gets when it comes to advertisements. In almost every case, Facebook ads beat Twitter and LinkedIn ads for return on investment.
Of course, maximizing the effectiveness of your Facebook ads takes […] Read more
Accelerate your SEO with Daily Industry News
Want to kill it with Google and see your search engine rankings soar???
One of the most effective ways to win Google’s oh-so-fickle heart is by creating daily industry news content as part of your marketing strategy.
Google Rankings Matter
Let’s face it; Google rankings are incredibly competitive. Everyone is vying for the number one search engine ranking or, at the very least, a front page ranking. If you want your target customers to be able to find you, you’re going to need Google to rank you as high as possible.
The importance of top billing in Google searches is more critical than many […] Read more
How to Express VALUE in your Marketing
What does value really mean?
When it comes to business, value is the usefulness, worth, and importance of your products and services… Not in your mind but in the minds of your customers. This comes from how well a product fulfills customer needs and matches customer preferences.
Your Unique Value Proposition
Your value proposition is the way in which you express the worth of your product or service so that it’s attractive to customers. It’s what makes them want to buy the first time and it’s also what keeps them coming back for more. Mick Jagger might not be able to get satisfaction, […] Read more
Why Cloud Campaign is the Best Social Media Scheduler & Reporting Tool
If you’re looking for the best social media scheduler, you’ve got to try Cloud Campaign. We switched to Cloud Campaign a few months ago and we couldn’t be happier!
Context & Background
We’ve been working in social media for several years now and between our team, we’ve used most of the big scheduling tools that are available. For a long-time, MeetEdgar’s content recycling abilities were revolutionary and really helped to shape the way that we could execute smart and strategic content marketing campaigns; it was the basis for our social media methodology.
Yes, Edgar was a great tool for several years—the best even! […] Read more
What’s a Good Cost Per Click for Social Media Ads?
Have you ever wondered what a good cost per click (CPC) is for a paid social media campaign?
There are a couple of important factors to consider when looking at your CPC:
What industry are you in?
On which social media platform are you running your ads?
If you’re running ads for a business that revolves around entertainment, the arts, food, fashion, gimmicks, or cute pets, you’re going to get a better overall CPC. These industries are simply better suited for social media than professional industries as they are perceived as fun, and fun is a big part of why people […] Read more
What is SEO?
You’ve heard other people talking about it and you know it has something to do with Google and your website, but beyond that, you’re not too sure. What is exactly is SEO?
Search engine optimization, or SEO for short, is basically the way in which search engines such as Google, rank the results when you perform a search. It helps them decide what should appear on the first page and what can be left towards the bottom.
Think of it as asking advice from a group of friends. Maybe you want to find a photographer and each of your friends gives a […] Read more
Include a Chatbot as Part of Your Digital Marketing Strategy
Has this ever happened to you?
Something goes wrong with your phone bill. You don’t want to sit on hold for what feels like hours on end listening to the same elevator music, so you head to their website instead. You notice that they offer a “chat” option. Soon after, you’re talking to a helpful, polite employee who asks you some questions about your problem, then attempts to fix it…
Or maybe you’re browsing online and an item catches your interest, but you have some questions about it. Your curiosity is piqued, but you’re not quite ready to buy yet. Picking up […] Read more