What Can You Expect from Social Media in Your First Year?

What Can You Expect from Social Media in Your First Year?

What outcomes can you realistically expect from social media?

It’s exciting to launch anything new, and with every kind of launch comes a whole lot of hopeful expectations. We all want to succeed, right? We want people to recognize the great things that we’re doing and we want to grow and flourish in our efforts. If we didn’t want and expect this, then we wouldn’t start out in the first place.

These feelings of excitement and motivation are important parts of getting started.

Then comes the next stage: getting realistic.

If there’s one thing I learned from my time in the corporate world, it’s […] Read more

Twitter Best Practices to Grow your Brand

Twitter Best Practices to Grow your Brand

Why do people really use Twitter?

When you understand the real reasons why most people use Twitter, you can make better decisions about how to interact on social media to engage with and build your audience.

The Psychology of Twitter

There are two perspectives to Twitter usage: personal and professional.

Personal Twitter Usage

From a personal perspective, people are generally looking for the latest news and discussions about trending topics like politics, entertainment, and world events. It’s the go-to platform for staying on top of what’s trending and for gaining insights about public opinion. Most people either visit Twitter to “lurk” to stay in the […] Read more

How to Publish Pre-Scheduled Instagram Posts

How to Publish Pre-Scheduled Instagram Posts

Use the Buffer app on your phone to publish images and videos on Instagram

Did you know that Instagram doesn’t allow you to post directly from Buffer to Instagram? Why? Because they want each and every Instagram post to publish from a phone.

However, Buffer has developed a way to overcome this situation allowing you to publish your pre-scheduled Instagram posts at the right time and on the right day.

First you need to have a Buffer account. This article assumes that you already have one that’s been set up on a desktop and that you have a username and password. […] Read more

How to Boost Your Twitter Engagement

How to Boost Your Twitter Engagement

Do you know why most individuals and businesses really use Twitter?

Sure, they might be interested in industry information. Or they might want to stay up on politics, world events, entertainment, and public opinion.

But when it really boils down to it, most people—particularly professionals and businesses—want attention.

Yup. Most brands are using Twitter for self-serving purposes. So give them what they want! When you, a business owner or marketer, give them the attention that they’re looking for, you can boost engagement and brand visibility, establish relationships, and expand your network.

“Liking” people’s content isn’t enough. Twitter users love shout-outs! Tag them. Like and […] Read more

What Hashtags Should You Use?

What Hashtags Should You Use?

Are you using the right hashtags to grow your business?

When sharing content on social media, we all want to get the most reach possible. Otherwise, we’re just talking to ourselves! That’s just silly. So, how can you use hashtags to get the most bang for your buck on social media?

First, it’s important to understand that hashtags have two primary purposes:


Categorization on social media is what’s really important, because when you use a hashtag, your content becomes searchable.

Categorization = Searchability

The main reason you’re using social media in the first place is to expand your audience and attract new followers, right? Hashtags […] Read more

How to Apply the Principles of Content Marketing on Instagram

How to Apply the Principles of Content Marketing on Instagram

Have you considered that Instagram, a completely visual platform, can still be a great tool for content marketing?

Maybe you’ve adopted the principles of content marketing for your business website, blog, white papers, etc. Great! But what about your Instagram marketing?

First of all, it’s important to understand what exactly content marketing is:

con·tent mar·ket·ing

a type of marketing that involves the creation and sharing of online material (such as blog posts and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

Content marketing is all about creating valuable […] Read more

How to Determine if Google AdWords is Right for Your Business

How to Determine if Google AdWords is Right for Your Business

Are you considering Google AdWords as part of your marketing plans? Google AdWords can be a great advertising tool, but before you get started, we’ve outlined some considerations for your business.

What is Google AdWords?

Google AdWords is a PPC (pay per click) advertising system developed by Google that gives you higher placement in Google’s search results based on paying for specific keywords.

Q & A

If you’re wondering if Google AdWords is right for your business, there’s one important question to ask yourself:

Are people actively searching for your products or services?

Now that’s the topline question, but we’re going to make some additional enquiries […] Read more

Business Blogging Doesn’t Have to Be Difficult

Business Blogging Doesn’t Have to Be Difficult

Yes, You Need a Business Blog and No, It Doesn’t Have To Be Difficult

Do I really need a business blog?

We hear this question all the time.

People would like us to tell them no, that they don’t need a blog, but the truth is that blogging is the best sure-fire way to create valuable content for your existing and potential customers.

What does that mean exactly? It means that quality content is the best way to engage with people, not just sell to them.

If you aren’t producing value-added content, all you’re doing is selling. And the fact is that people don’t like […] Read more

The Two Most Important ROI Metrics for Social Media Marketing

The Two Most Important ROI Metrics for Social Media Marketing

What does all this ROI buzz really mean, anyway?

Everyone likes to talk about Return on Investment (ROI), and the #ROI hashtag is thrown around a lot, but how many people and businesses are actually explaining and backing up the ROI metric with meaningful data?

At Barker Social, we also talk a lot about “ROI”—but we’re not just tossing it around as a buzzword. Read on!

ROI & Social Media Marketing

But here’s the thing: Unless you’re in ecommerce selling something directly online and you’re measuring the immediate sales conversions of your social media campaigns, measuring your social media ROI isn’t all that straightforward.

In […] Read more

Use Instagram to Maximize Your Branding Potential

Use Instagram to Maximize Your Branding Potential

Are you leveraging Instagram’s branding potential in creative and impactful ways?

If your business isn’t on Instagram, it should be! We’ve already discussed the benefits of Instagram extensively in another blog post, but here’s a quick refresher: In 2016, 48.8% of brands were on Instagram and that number is predicted to rise to 70.7% in 2017.* Also, engagement with brands on Instagram is ten times higher than on Facebook, 54 times higher than on Pinterest, and 84 times higher than on Twitter.* There’s no doubt about it, Instagram needs to be an important part of your marketing strategy.

So, how you can […] Read more