Blog - Barker Social™

The Two Most Important ROI Metrics for Social Media Marketing

What does all this ROI buzz really mean, anyway?

Everyone likes to talk about Return on Investment (ROI), and the #ROI hashtag is thrown around a lot, but how many people and businesses are actually explaining and backing up the ROI metric with meaningful data?

At Barker Social, we also talk a lot about “ROI”—but we’re not just tossing it around as a buzzword. Read on!

ROI & Social Media Marketing

But here’s the thing: Unless you’re in ecommerce selling something directly online and you’re measuring the immediate sales conversions of your social media campaigns, measuring your social media ROI isn’t all that straightforward.

In […] Read more

Business Blogging Doesn’t Have to Be Difficult

Yes, You Need a Business Blog and No, It Doesn’t Have To Be Difficult

Do I really need a business blog?

We hear this question all the time.

People would like us to tell them no, that they don’t need a blog, but the truth is that blogging is the best sure-fire way to create valuable content for your existing and potential customers.

What does that mean exactly? It means that quality content is the best way to engage with people, not just sell to them.

If you aren’t producing value-added content, all you’re doing is selling. And the fact is that people don’t like […] Read more

How to Win More Customers with Great Marketing Copy

Is your copy self-absorbed?

Oh, it’s probably unintentional, but that doesn’t mean that your website copy isn’t turning off your customers.

Have a look at your website’s homepage. How many times do you say “we” (or, if you’re a solopreneur, “I”) vs. “you” and “your”? Are you having a one-sided conversation with yourself? Or are you speaking directly to your potential customers, asking them relatable questions, and helping them to understand how your services will help them reach their objectives?

Is This For Me?

I learned a key lesson about marketing and copywriting in my “past life”, over 10+ years ago, when I was […] Read more

A/B Testing for Marketing Success

Have you heard of A/B testing? Or maybe you’ve heard it referred to as split testing. Same idea, different name. It’s the best way to get the most bang for your marketing buck… Maybe more importantly, it’s the best way to ensure that you’re maximizing results for your effort.

It’s the old, “In for a penny, in for a pound” concept. If you’re going to go to all the trouble and expense of running a Facebook ad, don’t you want to make sure that the image and language will elicit the best possible response from your target audience? And if you’re […] Read more

9 Reasons Why It’s Time to Revamp Your Website

Is your website giving you the results that you need? How well is your website really working overall, and how can you know it’s helping–or actually hindering–your business growth?

Your website is like a 24-hour storefront for your business. Today’s customers will look up your business online before deciding where to buy, so having a great, properly maintained website needs to be a top priority. Your website should be responsive, easy to navigate, and on-brand to make a lasting impression on your potential buyers.

We’ve made it easy for you to take an inventory of everything you need to make sure that […] Read more

Don’t Get Caught Spamming: 10 Email Spam Laws You Need to Know for Your Marketing

Are you using email marketing to connect with your customers?

Make sure you aren’t accidentally spamming them!

Unfortunately, even well-intentioned marketers may be in violation of spam laws.

Spammers have given email marketing a bad reputation with consumers. They’ve exploited e-newsletters by sending emails to anyone and everyone, regardless of how they obtained their data. Sometimes the content they send is actually for a real company but they’ve simply disregarded spam laws, while other times the spammers are actual criminals attempting to swindle unsuspecting recipients.

So how can you optimize your email marketing while ensuring that you follow the laws? Luckily, there’s just one […] Read more