Accelerate your SEO with Daily Industry News

Accelerate your SEO with Daily Industry News

Want to kill it with Google and see your search engine rankings soar???

One of the most effective ways to win Google’s oh-so-fickle heart is by creating daily industry news content as part of your marketing strategy.

Google Rankings Matter

Let’s face it; Google rankings are incredibly competitive. Everyone is vying for the number one search engine ranking or, at the very least, a front page ranking. If you want your target customers to be able to find you, you’re going to need Google to rank you as high as possible.

The importance of top billing in Google searches is more critical than many […] Read more

How to Express VALUE in your Marketing

How to Express VALUE in your Marketing

What does value really mean?

When it comes to business, value is the usefulness, worth, and importance of your products and services… Not in your mind but in the minds of your customers. This comes from how well a product fulfills customer needs and matches customer preferences.

Your Unique Value Proposition

Your value proposition is the way in which you express the worth of your product or service so that it’s attractive to customers. It’s what makes them want to buy the first time and it’s also what keeps them coming back for more. Mick Jagger might not be able to get satisfaction, […] Read more

The Holy Trinity of Digital Marketing: Blogging, SEO, & Social Media

The Holy Trinity of Digital Marketing: Blogging, SEO, & Social Media

So you’re running a business? Maybe you’ve recently launched… or perhaps you’ve been around for a while but you’re ready to push your business to the next level?

Next Steps: Scale + Grow

What better way to help your business expand in today’s market than by using digital advertising? Social media, blogging, and SEO are powerful marketing tools in their own right but when they all come together and work in unison, that’s when you really hit the holy grail of digital marketing.

You probably realize that you need to leverage the power of the internet to grow and scale your business, especially […] Read more

Why Cloud Campaign is the Best Social Media Scheduler & Reporting Tool

Why Cloud Campaign is the Best Social Media Scheduler & Reporting Tool

If you’re looking for the best social media scheduler, you’ve got to try Cloud Campaign. We switched to Cloud Campaign a few months ago and we couldn’t be happier!

Context & Background

We’ve been working in social media for several years now and between our team, we’ve used most of the big scheduling tools that are available. For a long-time, MeetEdgar’s content recycling abilities were revolutionary and really helped to shape the way that we could execute smart and strategic content marketing campaigns; it was the basis for our social media methodology.

Yes, Edgar was a great tool for several years—the best even! […] Read more

What is SEO?

What is SEO?

You’ve heard other people talking about it and you know it has something to do with Google and your website, but beyond that, you’re not too sure. What is exactly is SEO?

Search engine optimization, or SEO for short, is basically the way in which search engines such as Google, rank the results when you perform a search. It helps them decide what should appear on the first page and what can be left towards the bottom.

Think of it as asking advice from a group of friends. Maybe you want to find a photographer and each of your friends gives a […] Read more

Our Best Tips for Social Media in 2018

Our Best Tips for Social Media in 2018

We’re well into 2018 and so far, it’s been a wild ride in the world of social media marketing! Even before #Facebookgate, Mark Zuckerberg had us panicking with the changes to Facebook and Instagram algorithms. There was also a change in Twitter’s policy; in February, the platform announced it would no longer accept recycled tweets. In both of these instances, it meant businesses would have to adjust their online marketing strategies in order to keep their content in front of as many eyeballs as possible.

There’s no doubt about it, in order to see a return on investment in social […] Read more

How to Separate the Real SEO from the Scams

How to Separate the Real SEO from the Scams

Do you mistrust the idea of “SEO”?

SEO (Search Engine Optimization) is about maximizing your website’s performance to ensure that it ranks as highly as possible in a search engine like Google. However, phishing scams and spammy emails can make the entire SEO industry seem like a fraud.

…but did you know there are two kinds of SEO?

“White hat” SEO refers to ethical and legal ways of promoting your website and making sure that when people search for keywords associated with your business, your website pops up. But even within the white hat (good) realm of SEO, there are many agencies that […] Read more

What’s a Good Cost Per Click for Social Media Ads?

What’s a Good Cost Per Click for Social Media Ads?

Have you ever wondered what a good cost per click (CPC) is for a paid social media campaign?

There are a couple of important factors to consider when looking at your CPC:

What industry are you in?
On which social media platform are you running your ads?

If you’re running ads for a business that revolves around entertainment, the arts, food, fashion, gimmicks, or cute pets, you’re going to get a better overall CPC. These industries are simply better suited for social media than professional industries as they are perceived as fun, and fun is a big part of why people […] Read more

Why We Always Recommend WordPress For Your Website

Why We Always Recommend WordPress For Your Website

I’m in a lot of business groups on LinkedIn and Facebook and I see the same question almost every single day:

“Hi everyone, I plan to make a new website. What website platform do you prefer? Wix, Weebly, Squarespace, WordPress.com, WordPress.org…?”

I’ve been drawn into this discussion on so many occasions that I figured it’s about time I write a blog post about it.

Whether this is for a business website or a personal blog, here are 5 reasons why at Barker Social we ALWAYS recommend WordPress for building your website:

1. If you plan to do any kind of marketing, WordPress […] Read more

How to Promote Your Local Business on Facebook

How to Promote Your Local Business on Facebook

Are you concerned about the latest updates to the Facebook algorithm and how they’ll affect your business?

Here’s the reality: Facebook algorithms are here to stay. Your impulse might be to get angry at Facebook because you’d like to benefit from free organic reach to build your business. We get it, from a business owner’s point of view, it feels obnoxious. But being angry is actually misguided.

Facebook has to continually make updates to their platform to ensure that the user experience is positive and that all of those 2.07 billion monthly active users keep coming back. If Facebook got spammy, people […] Read more