Business Blogging Doesn’t Have to Be Difficult

Business Blogging Doesn’t Have to Be Difficult

Yes, You Need a Business Blog and No, It Doesn’t Have To Be Difficult

Do I really need a business blog?

We hear this question all the time.

People would like us to tell them no, that they don’t need a blog, but the truth is that blogging is the best sure-fire way to create valuable content for your existing and potential customers.

What does that mean exactly? It means that quality content is the best way to engage with people, not just sell to them.

If you aren’t producing value-added content, all you’re doing is selling. And the fact is that people don’t like […] Read more

Social Cards: What Are They and Why Do You Need Them?

Social Cards: What Are They and Why Do You Need Them?

If your content isn’t equipped with social cards, it should be!

What Are Social Cards?

Social Cards, also known as Social Previews, allow you to choose the image, title, and description that will display on social media platforms when you or someone else shares your content.

If you’ve ever posted a link to Facebook and been dissatisfied with the image that appears with the link–an image that doesn’t match the article, for example–it’s because social cards haven’t been configured. Without social cards, you never know what image Facebook will default to and pick as the display visual. The same is true for LinkedIn.

What […] Read more

9 Reasons Why It’s Time to Revamp Your Website

9 Reasons Why It’s Time to Revamp Your Website

Is your website giving you the results that you need? How well is your website really working overall, and how can you know it’s helping–or actually hindering–your business growth?

Your website is like a 24-hour storefront for your business. Today’s customers will look up your business online before deciding where to buy, so having a great, properly maintained website needs to be a top priority. Your website should be responsive, easy to navigate, and on-brand to make a lasting impression on your potential buyers.

We’ve made it easy for you to take an inventory of everything you need to make sure that […] Read more

Don’t Get Caught Spamming: 10 Email Spam Laws You Need to Know for Your Marketing

Don’t Get Caught Spamming: 10 Email Spam Laws You Need to Know for Your Marketing

Are you using email marketing to connect with your customers?

Make sure you aren’t accidentally spamming them!

Unfortunately, even well-intentioned marketers may be in violation of spam laws.

Spammers have given email marketing a bad reputation with consumers. They’ve exploited e-newsletters by sending emails to anyone and everyone, regardless of how they obtained their data. Sometimes the content they send is actually for a real company but they’ve simply disregarded spam laws, while other times the spammers are actual criminals attempting to swindle unsuspecting recipients.

So how can you optimize your email marketing while ensuring that you follow the laws? Luckily, there’s just one […] Read more

How to Respond to Negative Reviews & Comments on Social Media

How to Respond to Negative Reviews & Comments on Social Media

Do you know how to respond to negative reviews and comments on social media?

From Facebook and Twitter to TripAdvisor and Yelp, social media helps us to connect with our customers. Unfortunately, this also open us up to criticism.

How do you react when someone says something negative about your business?

If you’re like most humans, your natural instinct will almost always be a defensive one. “No! They’re wrong!” As much as we might like to, acting on that trigger response just isn’t helpful.

What Can You Learn From the Feedback?

Usually there’s something to be learned from negative feedback. To do this, you need […] Read more

Why Facebook Ads Are Essential for Your Business

Why Facebook Ads Are Essential for Your Business

Do you share content regularly on your business’ Facebook page? Great! “Getting social” is important for all contemporary businesses. However, it’s quite possible that almost no one is seeing your content.

The fact is, unless you’re boosting some of that content and, more importantly, running Facebook ads, your reach is extremely limited.

It all boils down to Facebook’s algorithms. These algorithms may seem annoying, but there’s actually a good reason for them. Facebook has controls in place to make sure that the platform doesn’t get too “spammy”, which would alienate many of its active users. If people were to log in to […] Read more

Are you missing opportunities to connect with your customers?

Are you missing opportunities to connect with your customers?

I attended a networking event last night and I was surprised by how few people included their social media handles on their business cards. This is such a missed opportunity, and it got me thinking about other missed opportunities to share your social media handles.

Business Cards

Most people will only pay attention to your business card once; the day after they’ve met you. That’s when people usually reach into their pocket, purse, or briefcase, see your card, and do their follow up. If you give people an easy way to connect with you, they’re much more likely to remember you months […] Read more

How to Give Your Customers What They Really Want

How to Give Your Customers What They Really Want

Do you know what your customers really want?

Unlocking that secret is the key to growing your customer base. And believe me, it’s not as straightforward as you may think.

Today’s consumers have become more savvy and more sensitive. They’re tired of being sold to, and are wary of anything and anyone claiming to have quick and easy fixes for their problems.

When it comes right down to it, today’s customers want to know and trust your brand before they buy from you. They want to know that you understand their wants and needs. They want to be able to see themselves in […] Read more

Why “Build Your Email List” Might Be the Wrong Advice

Why “Build Your Email List” Might Be the Wrong Advice

Is building an email list really that important? And if you do decide to build one, how should (or shouldn’t) you go about doing so?

If you run any type of business and you use the internet, you’ve probably heard all of the online marketers and coaches pushing you to build your email list. They like to tout that it’s the best way to grow your business. But is it really?

Well brace yourselves, because around here, we have an unpopular opinion about email lists. While gathering emails and sending out newsletters can be helpful for some types of businesses, for others […] Read more

How to add a Google+ administrator

How to add a Google+ administrator

In this article I’d like to tell you about how to add an administrator to your Google+ Brand Page. You can watch the video or follow these simple text instructions.

Video

Instructions

First, you’re of course going to want to log into Google and go to plus.google.com.

Once you’re there, click on the profile icon on the top right of the screen and select the Brand Account you want to modify.

Then click the profile icon on the top right again and click on the blue Manage Account button.

From here, click on Manage Permissions.

When the pop up appears, click on “plus” icon on the top […] Read more