The Two Most Important ROI Metrics for Social Media Marketing

The Two Most Important ROI Metrics for Social Media Marketing

What does all this ROI buzz really mean, anyway?

Everyone likes to talk about Return on Investment (ROI), and the #ROI hashtag is thrown around a lot, but how many people and businesses are actually explaining and backing up the ROI metric with meaningful data?

At Barker Social, we also talk a lot about “ROI”—but we’re not just tossing it around as a buzzword. Read on!

ROI & Social Media Marketing

But here’s the thing: Unless you’re in ecommerce selling something directly online and you’re measuring the immediate sales conversions of your social media campaigns, measuring your social media ROI isn’t all that straightforward.

In […] Read more

Social Cards: What Are They and Why Do You Need Them?

Social Cards: What Are They and Why Do You Need Them?

If your content isn’t equipped with social cards, it should be!

What Are Social Cards?

Social Cards, also known as Social Previews, allow you to choose the image, title, and description that will display on social media platforms when you or someone else shares your content.

If you’ve ever posted a link to Facebook and been dissatisfied with the image that appears with the link–an image that doesn’t match the article, for example–it’s because social cards haven’t been configured. Without social cards, you never know what image Facebook will default to and pick as the display visual. The same is true for LinkedIn.

What […] Read more

Business Blogging Doesn’t Have to Be Difficult

Business Blogging Doesn’t Have to Be Difficult

Yes, You Need a Business Blog and No, It Doesn’t Have To Be Difficult

Do I really need a business blog?

We hear this question all the time.

People would like us to tell them no, that they don’t need a blog, but the truth is that blogging is the best sure-fire way to create valuable content for your existing and potential customers.

What does that mean exactly? It means that quality content is the best way to engage with people, not just sell to them.

If you aren’t producing value-added content, all you’re doing is selling. And the fact is that people don’t like […] Read more

How to Win More Customers with Great Marketing Copy

How to Win More Customers with Great Marketing Copy

Is your copy self-absorbed?

Oh, it’s probably unintentional, but that doesn’t mean that your website copy isn’t turning off your customers.

Have a look at your website’s homepage. How many times do you say “we” (or, if you’re a solopreneur, “I”) vs. “you” and “your”? Are you having a one-sided conversation with yourself? Or are you speaking directly to your potential customers, asking them relatable questions, and helping them to understand how your services will help them reach their objectives?

Is This For Me?

I learned a key lesson about marketing and copywriting in my “past life”, over 10+ years ago, when I was […] Read more

A/B Testing for Marketing Success

A/B Testing for Marketing Success

Have you heard of A/B testing? Or maybe you’ve heard it referred to as split testing. Same idea, different name. It’s the best way to get the most bang for your marketing buck… Maybe more importantly, it’s the best way to ensure that you’re maximizing results for your effort.

It’s the old, “In for a penny, in for a pound” concept. If you’re going to go to all the trouble and expense of running a Facebook ad, don’t you want to make sure that the image and language will elicit the best possible response from your target audience? And if you’re […] Read more

Snap Photos Like a Pro: Taking Photos for Social Media

Snap Photos Like a Pro: Taking Photos for Social Media

Are you using photography to create social media ads and visuals? Will text be added to the photography to create the finished design? If so, we have some important tips to help guide your next photoshoot.

Even if you’re a great photographer with a fancy camera, if you’re not familiar with creating images that are compatible with various social media platforms, there are some important factors to keep in mind. Your lighting may be on point, your subjects styled just right, not a blinker in sight—but if you’re planning on adding text to your images and you haven’t kept some key […] Read more

9 Reasons Why It’s Time to Revamp Your Website

9 Reasons Why It’s Time to Revamp Your Website

Is your website giving you the results that you need? How well is your website really working overall, and how can you know it’s helping–or actually hindering–your business growth?

Your website is like a 24-hour storefront for your business. Today’s customers will look up your business online before deciding where to buy, so having a great, properly maintained website needs to be a top priority. Your website should be responsive, easy to navigate, and on-brand to make a lasting impression on your potential buyers.

We’ve made it easy for you to take an inventory of everything you need to make sure that […] Read more

How to Respond to Negative Reviews & Comments on Social Media

How to Respond to Negative Reviews & Comments on Social Media

Do you know how to respond to negative reviews and comments on social media?

From Facebook and Twitter to TripAdvisor and Yelp, social media helps us to connect with our customers. Unfortunately, this also open us up to criticism.

How do you react when someone says something negative about your business?

If you’re like most humans, your natural instinct will almost always be a defensive one. “No! They’re wrong!” As much as we might like to, acting on that trigger response just isn’t helpful.

What Can You Learn From the Feedback?

Usually there’s something to be learned from negative feedback. To do this, you need […] Read more

Don’t Get Caught Spamming: 10 Email Spam Laws You Need to Know for Your Marketing

Don’t Get Caught Spamming: 10 Email Spam Laws You Need to Know for Your Marketing

Are you using email marketing to connect with your customers?

Make sure you aren’t accidentally spamming them!

Unfortunately, even well-intentioned marketers may be in violation of spam laws.

Spammers have given email marketing a bad reputation with consumers. They’ve exploited e-newsletters by sending emails to anyone and everyone, regardless of how they obtained their data. Sometimes the content they send is actually for a real company but they’ve simply disregarded spam laws, while other times the spammers are actual criminals attempting to swindle unsuspecting recipients.

So how can you optimize your email marketing while ensuring that you follow the laws? Luckily, there’s just one […] Read more

Why Facebook Ads Are Essential for Your Business

Why Facebook Ads Are Essential for Your Business

Do you share content regularly on your business’ Facebook page? Great! “Getting social” is important for all contemporary businesses. However, it’s quite possible that almost no one is seeing your content.

The fact is, unless you’re boosting some of that content and, more importantly, running Facebook ads, your reach is extremely limited.

It all boils down to Facebook’s algorithms. These algorithms may seem annoying, but there’s actually a good reason for them. Facebook has controls in place to make sure that the platform doesn’t get too “spammy”, which would alienate many of its active users. If people were to log in to […] Read more