Blog - Page 2 of 15 - Barker Social™

What’s a Good Cost Per Click for Social Media Ads?

Have you ever wondered what a good cost per click (CPC) is for a paid social media campaign?

There are a couple of important factors to consider when looking at your CPC:

What industry are you in?
On which social media platform are you running your ads?

If you’re running ads for a business that revolves around entertainment, the arts, food, fashion, gimmicks, or cute pets, you’re going to get a better overall CPC. These industries are simply better suited for social media than professional industries as they are perceived as fun, and fun is a big part of why people […] Read more

What is SEO?

You’ve heard other people talking about it and you know it has something to do with Google and your website, but beyond that, you’re not too sure. What is exactly is SEO?

Search engine optimization, or SEO for short, is basically the way in which search engines such as Google, rank the results when you perform a search. It helps them decide what should appear on the first page and what can be left towards the bottom.

Think of it as asking advice from a group of friends. Maybe you want to find a photographer and each of your friends gives a […] Read more

Include a Chatbot as Part of Your Digital Marketing Strategy

Has this ever happened to you?

Something goes wrong with your phone bill. You don’t want to sit on hold for what feels like hours on end listening to the same elevator music, so you head to their website instead. You notice that they offer a “chat” option. Soon after, you’re talking to a helpful, polite employee who asks you some questions about your problem, then attempts to fix it…

Or maybe you’re browsing online and an item catches your interest, but you have some questions about it. Your curiosity is piqued, but you’re not quite ready to buy yet. Picking up […] Read more

How to Separate the Real SEO from the Scams

Do you mistrust the idea of “SEO”?

SEO (Search Engine Optimization) is about maximizing your website’s performance to ensure that it ranks as highly as possible in a search engine like Google. However, phishing scams and spammy emails can make the entire SEO industry seem like a fraud.

…but did you know there are two kinds of SEO?

“White hat” SEO refers to ethical and legal ways of promoting your website and making sure that when people search for keywords associated with your business, your website pops up. But even within the white hat (good) realm of SEO, there are many agencies that […] Read more

The Holy Grail of Digital Marketing: Blogging, SEO, & Social Media

So you’re running a business? Maybe you’ve recently launched… or perhaps you’ve been around for a while but you’re ready to push your business to the next level?

Next Steps: Scale + Grow

What better way to help your business expand in today’s market than by using digital advertising? Social media, blogging, and SEO are powerful marketing tools in their own right but when they all come together and work in unison, that’s when you really hit the holy grail of digital marketing.

You probably realize that you need to leverage the power of the internet to grow and scale your business, especially […] Read more

Why We Always Recommend WordPress For Your Website

I’m in a lot of business groups on LinkedIn and Facebook and I see the same question almost every single day:

“Hi everyone, I plan to make a new website. What website platform do you prefer? Wix, Weebly, Squarespace, WordPress.com, WordPress.org…?”

I’ve been drawn into this discussion on so many occasions that I figured it’s about time I write a blog post about it.

Whether this is for a business website or a personal blog, here are 5 reasons why at Barker Social we ALWAYS recommend WordPress for building your website:

1. If you plan to do any kind of marketing, WordPress […] Read more