Do you mistrust the idea of “SEO”?
SEO (Search Engine Optimization) is about maximizing your website’s performance to ensure that it ranks as highly as possible in a search engine like Google. However, phishing scams and spammy emails can make the entire SEO industry seem like a fraud.
…but did you know there are two kinds of SEO?
“White hat” SEO refers to ethical and legal ways of promoting your website and making sure that when people search for keywords associated with your business, your website pops up. But even within the white hat (good) realm of SEO, there are many agencies that […] Read more