Have you ever wondered what a good cost per click (CPC) is for a paid social media campaign?
There are a couple of important factors to consider when looking at your CPC:
What industry are you in?
On which social media platform are you running your ads?
If you’re running ads for a business that revolves around entertainment, the arts, food, fashion, gimmicks, or cute pets, you’re going to get a better overall CPC. These industries are simply better suited for social media than professional industries as they are perceived as fun, and fun is a big part of why people […] Read more