Blog - Page 4 of 15 - Barker Social™

How to Apply the Principles of Content Marketing on Instagram

Have you considered that Instagram, a completely visual platform, can still be a great tool for content marketing?

Maybe you’ve adopted the principles of content marketing for your business website, blog, white papers, etc. Great! But what about your Instagram marketing?

First of all, it’s important to understand what exactly content marketing is:

con·tent mar·ket·ing
Noun

a type of marketing that involves the creation and sharing of online material (such as blog posts and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

Content marketing is all about creating valuable […] Read more

Business Blogging Doesn’t Have to Be Difficult

Yes, You Need a Business Blog and No, It Doesn’t Have To Be Difficult

Do I really need a business blog?

We hear this question all the time.

People would like us to tell them no, that they don’t need a blog, but the truth is that blogging is the best sure-fire way to create valuable content for your existing and potential customers.

What does that mean exactly? It means that quality content is the best way to engage with people, not just sell to them.

If you aren’t producing value-added content, all you’re doing is selling. And the fact is that people don’t like […] Read more

How to Win More Customers with Great Marketing Copy

Is your copy self-absorbed?

Oh, it’s probably unintentional, but that doesn’t mean that your website copy isn’t turning off your customers.

Have a look at your website’s homepage. How many times do you say “we” (or, if you’re a solopreneur, “I”) vs. “you” and “your”? Are you having a one-sided conversation with yourself? Or are you speaking directly to your potential customers, asking them relatable questions, and helping them to understand how your services will help them reach their objectives?

Is This For Me?

I learned a key lesson about marketing and copywriting in my “past life”, over 10+ years ago, when I was […] Read more

A/B Testing for Marketing Success

Have you heard of A/B testing? Or maybe you’ve heard it referred to as split testing. Same idea, different name. It’s the best way to get the most bang for your marketing buck… Maybe more importantly, it’s the best way to ensure that you’re maximizing results for your effort.

It’s the old, “In for a penny, in for a pound” concept. If you’re going to go to all the trouble and expense of running a Facebook ad, don’t you want to make sure that the image and language will elicit the best possible response from your target audience? And if you’re […] Read more