How to Apply the Principles of Content Marketing on Instagram

How to Apply the Principles of Content Marketing on Instagram

Have you considered that Instagram, a completely visual platform, can still be a great tool for content marketing?

Maybe you’ve adopted the principles of content marketing for your business website, blog, white papers, etc. Great! But what about your Instagram marketing?

First of all, it’s important to understand what exactly content marketing is:

con·tent mar·ket·ing
Noun

a type of marketing that involves the creation and sharing of online material (such as blog posts and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

Content marketing is all about creating valuable […] Read more

How to Determine if Google Ads are Right for Your Business

How to Determine if Google Ads are Right for Your Business

Are you considering Google Ads as part of your marketing plans? Google Ads can be a great advertising tool, but before you get started, we’ve outlined some considerations for your business.

What are Google Ads?

Google Ads (previously called Google AdWords) are a PPC (pay per click) advertising system developed by Google that gives you higher placement in Google’s search results based on paying for specific keywords.

Q & A

If you’re wondering if Google Ads are right for your business, there’s one important question to ask yourself:

Are people actively searching for your products or services?

Now that’s the topline question, but we’re going to […] Read more

Business Blogging Doesn’t Have to Be Difficult

Business Blogging Doesn’t Have to Be Difficult

Yes, You Need a Business Blog and No, It Doesn’t Have To Be Difficult

Do I really need a business blog?

We hear this question all the time.

People would like us to tell them no, that they don’t need a blog, but the truth is that blogging is the best sure-fire way to create valuable content for your existing and potential customers.

What does that mean exactly? It means that quality content is the best way to engage with people, not just sell to them.

If you aren’t producing value-added content, all you’re doing is selling. And the fact is that people don’t like […] Read more

The Two Most Important ROI Metrics for Social Media Marketing

The Two Most Important ROI Metrics for Social Media Marketing

What does all this ROI buzz really mean, anyway?

Everyone likes to talk about Return on Investment (ROI), and the #ROI hashtag is thrown around a lot, but how many people and businesses are actually explaining and backing up the ROI metric with meaningful data?

At Barker Social, we also talk a lot about “ROI”—but we’re not just tossing it around as a buzzword. Read on!

ROI & Social Media Marketing

But here’s the thing: Unless you’re in e-commerce selling something directly online and you’re measuring the immediate sales conversions of your social media campaigns, measuring your social media ROI isn’t all that straightforward.

In […] Read more

Use Instagram to Maximize Your Branding Potential

Use Instagram to Maximize Your Branding Potential

Are you leveraging Instagram’s branding potential in creative and impactful ways?

If your business isn’t on Instagram, it should be! We’ve already discussed the benefits of Instagram extensively in another blog post, but here’s a quick refresher: In 2016, 48.8% of brands were on Instagram and that number is predicted to rise to 70.7% in 2017.* Also, engagement with brands on Instagram is ten times higher than on Facebook, 54 times higher than on Pinterest, and 84 times higher than on Twitter.* There’s no doubt about it, Instagram needs to be an important part of your marketing strategy.

So, how you can […] Read more

Social Cards: What Are They and Why Do You Need Them?

Social Cards: What Are They and Why Do You Need Them?

If your content isn’t equipped with social cards, it should be!

What Are Social Cards?

Social Cards, also known as Social Previews, allow you to choose the image, title, and description that will display on social media platforms when you or someone else shares your content.

If you’ve ever posted a link to Facebook and been dissatisfied with the image that appears with the link–an image that doesn’t match the article, for example–it’s because social cards haven’t been configured. Without social cards, you never know what image Facebook will default to and pick as the display visual. The same is true for LinkedIn.

What […] Read more

Why MeetEdgar is the Best Social Media Scheduler

Why MeetEdgar is the Best Social Media Scheduler

NOTE: For a variety of reasons, in March 2018 we have decided to leave MeetEdgar and switch to Cloud Campaign. These reasons include:

Edgar’s inability to keep up with the LinkedIn API so that posts with visuals to LinkedIn only publish text
Similar inconsistency on Facebook
Slow customer service
No reporting (we were using a 3rd party reporting service but Cloud Campaign has upgraded their reporting mechanisms for us)

We’re very sad to break up with Edgar but we’ve been very impressed by Cloud Campaign’s customer service and care. They value our business and rather than ignoring our concerns, they’re constantly working to improve their […] Read more

How to Win More Customers with Great Marketing Copy

How to Win More Customers with Great Marketing Copy

Is your copy self-absorbed?

Oh, it’s probably unintentional, but that doesn’t mean that your website copy isn’t turning off your customers.

Have a look at your website’s homepage. How many times do you say “we” (or, if you’re a solopreneur, “I”) vs. “you” and “your”? Are you having a one-sided conversation with yourself? Or are you speaking directly to your potential customers, asking them relatable questions, and helping them to understand how your services will help them reach their objectives?

Is This For Me?

I learned a key lesson about marketing and copywriting in my “past life”, over 10+ years ago, when I was […] Read more

A/B Testing for Marketing Success

A/B Testing for Marketing Success

Have you heard of A/B testing? Or maybe you’ve heard it referred to as split testing. Same idea, different name. It’s the best way to get the most bang for your marketing buck… Maybe more importantly, it’s the best way to ensure that you’re maximizing results for your effort.

It’s the old, “In for a penny, in for a pound” concept. If you’re going to go to all the trouble and expense of running a Facebook ad, don’t you want to make sure that the image and language will elicit the best possible response from your target audience? And if you’re […] Read more

Snap Photos Like a Pro: Taking Photos for Social Media

Snap Photos Like a Pro: Taking Photos for Social Media

Are you using photography to create social media ads and visuals? Will text be added to the photography to create the finished design? If so, we have some important tips to help guide your next photoshoot.

Even if you’re a great photographer with a fancy camera, if you’re not familiar with creating images that are compatible with various social media platforms, there are some important factors to keep in mind. Your lighting may be on point, your subjects styled just right, not a blinker in sight—but if you’re planning on adding text to your images and you haven’t kept some key […] Read more