What does all this ROI buzz really mean, anyway?
Everyone likes to talk about Return on Investment (ROI), and the #ROI hashtag is thrown around a lot, but how many people and businesses are actually explaining and backing up the ROI metric with meaningful data?
At Barker Social, we also talk a lot about “ROI”—but we’re not just tossing it around as a buzzword. Read on!
ROI & Social Media Marketing
But here’s the thing: Unless you’re in e-commerce selling something directly online and you’re measuring the immediate sales conversions of your social media campaigns, measuring your social media ROI isn’t all that straightforward.
In […] Read more