Blog - Page 4 of 15 - Barker Social™

Use Instagram to Maximize Your Branding Potential

Are you leveraging Instagram’s branding potential in creative and impactful ways?

If your business isn’t on Instagram, it should be! We’ve already discussed the benefits of Instagram extensively in another blog post, but here’s a quick refresher: In 2016, 48.8% of brands were on Instagram and that number is predicted to rise to 70.7% in 2017.* Also, engagement with brands on Instagram is ten times higher than on Facebook, 54 times higher than on Pinterest, and 84 times higher than on Twitter.* There’s no doubt about it, Instagram needs to be an important part of your marketing strategy.

So, how you can […] Read more

How to Win More Customers with Great Marketing Copy

Is your copy self-absorbed?

Oh, it’s probably unintentional, but that doesn’t mean that your website copy isn’t turning off your customers.

Have a look at your website’s homepage. How many times do you say “we” (or, if you’re a solopreneur, “I”) vs. “you” and “your”? Are you having a one-sided conversation with yourself? Or are you speaking directly to your potential customers, asking them relatable questions, and helping them to understand how your services will help them reach their objectives?

Is This For Me?

I learned a key lesson about marketing and copywriting in my “past life”, over 10+ years ago, when I was […] Read more

A/B Testing for Marketing Success

Have you heard of A/B testing? Or maybe you’ve heard it referred to as split testing. Same idea, different name. It’s the best way to get the most bang for your marketing buck… Maybe more importantly, it’s the best way to ensure that you’re maximizing results for your effort.

It’s the old, “In for a penny, in for a pound” concept. If you’re going to go to all the trouble and expense of running a Facebook ad, don’t you want to make sure that the image and language will elicit the best possible response from your target audience? And if you’re […] Read more

9 Reasons Why It’s Time to Revamp Your Website

Is your website giving you the results that you need? How well is your website really working overall, and how can you know it’s helping–or actually hindering–your business growth?

Your website is like a 24-hour storefront for your business. Today’s customers will look up your business online before deciding where to buy, so having a great, properly maintained website needs to be a top priority. Your website should be responsive, easy to navigate, and on-brand to make a lasting impression on your potential buyers.

We’ve made it easy for you to take an inventory of everything you need to make sure that […] Read more

Don’t Get Caught Spamming: 10 Email Spam Laws You Need to Know for Your Marketing

Are you using email marketing to connect with your customers?

Make sure you aren’t accidentally spamming them!

Unfortunately, even well-intentioned marketers may be in violation of spam laws.

Spammers have given email marketing a bad reputation with consumers. They’ve exploited e-newsletters by sending emails to anyone and everyone, regardless of how they obtained their data. Sometimes the content they send is actually for a real company but they’ve simply disregarded spam laws, while other times the spammers are actual criminals attempting to swindle unsuspecting recipients.

So how can you optimize your email marketing while ensuring that you follow the laws? Luckily, there’s just one […] Read more