Choosing the right social network for your industry
Where should you be spending your time when it comes to social media marketing? Here’s a really great summary of the latest statistics from Nina Zipkin at entrepreneur:
“The index found that for Twitter and Instagram, businesses in the music industry had the highest interactions per post. Meanwhile, on Facebook, sports and entertainment companies were the most popular, with retail businesses bringing up the rear.
As for LinkedIn, the pharmaceutical industry has the most followers but the lowest average engagement. And it turns out that businesses in airlines and aviation, luxury goods and wine and spirits actually get the highest engagement on the site.”
We’ve written more on this subject in the following blog post:
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