When it comes to Marketing are you more like Duracell or the Energizer Bunny?

When it comes to Marketing are you more like Duracell or the Energizer Bunny?

Old Barker Social News

How much attention should you pay to your competition? Are you more like Duracell or the Energizer Bunny? When it comes to marketing, you might think that you’re taking the “high road” by disregarding your competition, but you can learn a lot from keeping an eye on their marketing strategy.

Here’s an excerpt from an article entitled 6 Steps to Dominate a Competitor’s Social Media Marketing:

“First, you need to get a better idea of what’s going on. This starts withobservational research. Play the role of a follower and try to understand why that company’s strategy is appealing. What kinds of posts is it making? How frequently? What’s its brand voice like? How are its current followers responding?” Click here to read the article.

Chachi

An entrepreneur at heart, Chachi has spent nearly two decades developing business and creative problem solving skills. He has a knack for quickly and accurately assessing a situation, pushing through the fluff, and finding the most streamlined and cost effective solution for the underlying problem. When he’s not working on Barker projects, you’ll likely find him out on his motorcycle or dancing the Tango or the Lindy Hop.

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