How a Business Blog Helps to Boost Your Google Rankings

Do you want to optimize your Google ranking so that potential customers see your business listed first? An active business blog filled with keywords and frequent updates will definitely help!

Going to the trouble and expense of optimizing your website while neglecting to have a business blog is a mistake. Before you spend another penny (or your first penny) on SEO services or Google Ads, you should definitely maximize your organic reach by having a regularly updated business blog. Here are five ways that a business blog will help to ingratiate you with Google’s rankings.

Indexing

We’ve said it before and we’ll say it again: Google loves frequent website updates. Every time you publish a new blog post to your business website, you’re providing Google with a new page to index.

Google indexes more than one trillion unique worldwide URLS each year and blog posts are a huge part of that indexing. Googlebot, Google’s web crawling bot also known a “spider”, crawls the internet to discover new pages to be indexed. By adding new blog posts, you can really improve your search engine rankings as this shows Google that your website content is constantly being refreshed.

Consistency

Consistency helps to build relationships. This is true with people, but it’s also true with Google. Blogs that are updated regularly curry favour with Google and are rewarded with better page rankings. The more often you update your site, the more that Google will recognize that your business is active and you’ll have better success with their algorithms.

Keywords

The only thing better than a static website rich in keywords words is a consistently updated blog that’s rich in keywords. When you write articles related to your business, you populate your website with industry keywords. These words are so important because every individual keyword and keyword string helps to match you up with the people who are actively searching for that content. That’s good for the people who are searching—your potential customers—and good for your search engine ranking, too.

Organic Reach

One of the great things about blog posts is that they aren’t (meant to be) sales pages. They’re designed to be related to a specific niche that will appeal to those niche readers. This makes blog posts more organic in the way that people relate to their content. As a result, blogs are very favourable with Google, much more so than a static website that’s hardly ever updated.

Extra Pro Tip:

If you want to go the extra mile and it suits your brand, write a blog post about Google! Google loves it when you talk about them. Case in point, the blog post you’re reading right now was included as a piece of Google News in their news alerts.

Comments

Disclaimer: Not having a lot of comments on your blog does not mean that your blog isn’t successful. Several years ago, before social media exploded, people were much more likely to comment on a blog post than they are now. Where before people looked for that sense of conversation in the comments of a blog post, they now use social media outlets to share the content that interests them and discuss it with their friends. So don’t be concerned if you aren’t getting comments on your posts. However, if you are able to get the ball rolling with real blog comments, as opposed to all the terrible spam that’s out there, Google will love it.

Business Blogging Is Affordable & Effective

The bottom line is that to be successful with Google, you need a consistently updated business blog. You might be thinking, but I don’t have the time to write! That’s okay. You’re not alone! You may be surprised to learn that most business owners don’t write their own blog posts; they hire ghost bloggers to do it for them. Frankly, unless you’re an established copywriter, writing blog posts probably isn’t a good use of your time as a business owner.

A ghost writer knows how to get your message out to your target audience professionally and consistently, optimizing your content for keywords and storytelling. They’re also great at crafting content that appeals to your readers—and to Google!
If you need help with your business blog, we can help. Contact us today—we’d be happy to send you samples of our work and give you information about how ghost blogging packages can work for your business.