Think of Social Media Users as Friends, Not Stats

Think of Social Media Users as Friends, Not Stats

Old Barker Social News

This should be obvious. It’s called “social” media, after all. These platforms weren’t created for advertising, they were created for social interactions. When you approach social media platforms, the mentality needs to change. Carrie Cummings of has written an article worth reading:

“We found that 63 percent of people wish brands treated them like a friend instead of a consumer, so it’s important to understand the attitudinal and behavioral nuances of groups in order to do that well, and connect in a more intimate way.”

Read the article here.

Mandi Gould

Mandi is a social media marketer, copywriter, and project manager for Barker Social™. She's a results-driven planner with an unstoppable ability to churn out quality marketing content. Her creative spirit, project management skills, and copywriting ability make her a marketing dynamo. She is also a bird lover, health foodie, jazz enthusiast, and swing dancer.