Prioritizing your Marketing Budget

Prioritizing your Marketing Budget

Old Barker Social News

No matter how large of a company you have, your marketing budget has limitations, and you should certainly take all steps and due diligence necessary to ensure that your getting the best return on the investment that you make. In the retail sector, companies are realizing that the ROI of social media marketing is exceptionally high and they’re investing higher percentages of their overall marketing budget into social because it works.

Read this excerpt from the article entitled Social Media Marketing Gains Popularity Among Retailers:

“To stay strong in today’s increasingly digital landscape, retailers are prioritizing social media marketing in their budgets and searching for new trends to acquire more in-store and online consumers.” Click here to read the article.


An entrepreneur at heart, Chachi has spent nearly two decades developing business and creative problem solving skills. He has a knack for quickly and accurately assessing a situation, pushing through the fluff, and finding the most streamlined and cost effective solution for the underlying problem. When he’s not working on Barker projects, you’ll likely find him out on his motorcycle or dancing the Tango or the Lindy Hop.